Following in the footsteps of Twitter’s Vine and its own Instagram – both of which have recently started supporting embed codes for posts – the social networking giant Facebook in late-July launched the new Embedded Posts feature. These embeddable public posts could be initially seen only on websites of top publications which signed up as launch partners, like CNN, Huffington Post, Bleacher Report, People and Mashable.
After nearly two months of testing, the feature is now ready for prime time as Facebook today started rolling out Embedded Posts to everyone…
According to Facebook, they’ve added several enhancements based on feedback from launch partners.
Firstly, you can embed posts with video – be it a Facebook or an Instagram video.
Next, it’s now easier to access the embed code straight from an embedded post by hitting the drop down next to the ‘Like Page’ link or the ‘Follow’ button.
And most importantly, the embedded posts now render properly on mobile devices.
As an example, I’ve embedded a recent public post by Apple co-founder Steve Wozniak, check it out right below.
If you’re signed in to Facebook, you can like and share that post directly from the embed or click on a hashtag to discover similar content on Facebook. The embed itself gives you an at-a-glance overview of the number of likes, shares and comments.
Of course, should Woz take that post private, the embed won’t show in the article. Embedded Posts can include pictures, videos, hashtags and other content, with longer posts truncated with the ‘See More’ link expanding the post.
Videos in Embedded Posts can now play directly on your website, here’s an example.
To embed someone’s public Facebook status, just click the down arrow icon in the posts’ upper right corner on Facebook and choose the ‘Embed Post’ option.
Here’s what an Embedded Post looks like on a mobile screen.
Facebook is hoping that bloggers will start referencing what brands or influential people are saying by embedding their Facebook posts directly, though I’m not so sure the strategy will pay off because news addicts go to Twitter for their daily fix of news, not Facebook.
Plus, influential people share a lot more on Twitter.
If you run a blog, educate yourself on the Embedded Posts feature over at Facebook’s Developer Blog and read the documentation. Those who host their blog on WordPress should grab an updated plugin as it lets you simply paste the Facebook post’s URL in your blog posts, which will automatically embed the Facebook post into your story.
Oh, and don’t forget to fan us on Facebook.