Key Nike FuelBand developer believed to be working on Apple’s iWatch

By , Aug 17, 2013

nike blahnik

Jay Blahnik, a widely recognized fitness expert and key developer of the Nike FuelBand has taken a new job at Apple, according to a new report. He’s believed to be working on the company’s long-rumored iWatch project.

Blahnik’s resume is a mile long, as he has spent his last several years speaking at conferences around the globe, and consulting for everyone from Gatorade to General Electric. And now he’s taking his talents to Cupertino…

9to5Mac has put together an extensive profile of the fitness expert, as well as provided a cornucopia of evidence that he is now working at Apple. Here’s one of the more convincing pieces where he responds to a friend on Twitter:

jay blahnik nike apple

The report goes on to paint a picture of Blahnik’s departure from the fitness industry, as he moves to take on a new role at Apple. There was a big going away party, and a number of ‘we’ll miss you’ tweets directed at Blahnik’s account.

Perhaps most interesting about the fitness guru is his involvement in the development of the FuelBand, Nike’s hit fitness tracker. It’s believed that Blahnik was ‘integral’ to the development of the product and its global market success.

That expertise would surely come in handy in helping Apple develop its so-called ‘iWatch’ which is said to feature a number of fitness and health-tracking functions. And Blahnik would certainly fit in with the project’s ‘dream team.’

fuelband

Most pundits don’t believe we’ll actually see the iWatch until late next year, which gives the competition quite the head start. In fact, Samsung is expected to unveil its Galaxy Gear smartwatch in just a few weeks, at a September 4 event.

That being said, you have to imagine that something big enough to pull Blahnik away from his current work—and I doubt money was an issue—has to be pretty awesome. And you know what? I can’t wait to see what that something is.

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  • Johnathan Jennings

    I still won’t be getting the iWatch..
    I just don’t need it. I also don’t want something on my wrist, it would just get in the way. But say I need to see something at a glance.. That’s when I pull my smartphone out of my pocket. That simple. I think this is the case for myself and many others, I honestly don’t see a huge market for the iWatch.

  • AdamChew

    If I need to see something at a glance the iWatch is the best thing to use, no need to dig into my pocket to pull out my iPhone. Besides its other functions will make more useful than a simple watch.