Nokia Lumia 925 (three up, front, right angled)

Microsoft’s Apple-bashing in Surface commercials was just a start. Now the harsh criticism of Apple’s devices extends to Microsoft-backed Nokia, whose Lumia 925 television commercial takes aim squarely at the iPhone 5’s eight-megapixel iSight camera.

As you know, iPhones are Flickr’s top three most popular cameras as “every day, more photos are taken with the iPhone than any other camera,” per Apple’s Photos Every Day ad. Nokia cleverly puts an interesting spin on the fact by believing that “better photos are taken with the Nokia Lumia than any other cameraphone”

Check it out below.

I like the tagline:

We believe that every day, better photos are taken with the Nokia Lumia than any other cameraphone.

I love the ad, even if it comes across as a desperate attempt for relevancy. It certainly isn’t Nokia’s finest hour because average consumers are very unlikely to switch their ecosystem and apps just to take slightly better pictures.

And let’s not forget that we’re talking about a company which has actually faked an ad that touts Lumia 920’s ability to stabilize shaky video.

This latest Lumia 925 ad evidently draws inspiration from Apple’s commercial, down to hip skater footage and a scene (mark 0:48) where a guy stops by a window to snap a quick photo.

That’s taken right from Apple’s commercial, have a look.

Nokia is no stranger to this strategy as it previously took potshots at Apple in a rather bizarre ad that likens iPhone users to mindless zombies.

I’m not sure which is funnier, that Nokia focused on the Lumia 920’s 8.7-megapixel camera rather than the new PureView Lumia cameraphone with 41MP resolution or that its handsets lack the official Windows Phone Instagram app.

On a more positive note, Nokia has always been the handset maker to beat in terms of build quality and hardware, especially in the cameraphone department.

The Lumia 920’s 8.7MP Pureview camera, for instance, sports a Carl Zeiss lens, dual-LED flash (apparently coming to the next iPhone), optical image stabilization and advanced software features.

  • 5ingularity

    So the Lumia 925 is basically a smart camera so to speak

    • Gorgonphone

      lol yup its an okay camera that has a basic phone attached to

    • JL

      that was gross LMAO

  • Gorgonphone

    lol poor nokia has no damn chance against apple.. sad… their phones are not even as popular as samsungs crappy phones..

    • Martin

      I think that Nokia with WP is much smarter choice than any androcrapp.

    • Taf Khan

      Feel sorry for Nokia in some ways. I would like to see them return to successful times. Blasting the competition is not the way. Kind of surprised they don’t go Android with a custom skin as well as Windows Mobile. The screens and camera are nice, shame about the product design and the OS.

  • Martin

    That’s actually true, I would love to have camera from Nokia 1020 in my iPhone. I hope Apple will show something as good in next generation. Windows phone IMHO is second best mobile os.

    • Gorgonphone

      yeah nice camera to bad nokia cant make an all-round smart hone that compete wit phone at all…

  • umar

    Can the real daddy of all smartphone cameras, Lumia 1020; Step up? Lumia 925 and iPhone 5 are nothing when it comes to image quality. Lumia 1020 is like a Bluray whilst others are still stuck on DVDs 😀

    • Taf Khan

      iPhone 5 camera is now so last yer… . The next iPhone gonna be like streaming ultra HD. Who needs blue ray.

  • MarcPhilippeB

    ARE YOU KIDDING ME? That’s a total parady of Apples ad, a public insult against Apple. Ridiculously impudent, but that starts getting the strategy now, at least for Samsung and Nokia. Every company doing that has lost its dignity for me.

    • Martin

      Is it an insult if any other phone want to be as half as popular as iPhone? I think that it only proves iPhones 1st position in human mind as a perfect smartphone. Nothing wrong in being compared with best.

      • ✪ aidan harris ✪

        It is when you blatantly rip off the competitions advertisements. Also regardless of how good or bad the Nokia Lumias camera is they seem to be missing the point. More people are using the iPhone to take photos than any other smartphone. Quality doesn’t come into it the numbers speak for themselves. If all these people using iPhones were not satisfied with its camera then they’d have stopped ages ago but they aren’t and they most probably won’t.

      • MarcPhilippeB

        I completely agree with your first part. second part though, for most people the camera is probably not the main factor while buying a new smartphone.

    • Nipasaurus

      We, as consumers, need this; competition, that is. It seems as though apple has been getting lazy over the years with their “updates” to ios and hardware. With some real competition giving apple a good kick, we’ll get nothing but a better product.

      • MarcPhilippeB

        That’s true. But competition would be, if Apple felt it in its sale numbers. But this is just a public insult, that’s just not how you treat each other.

  • Nipasaurus

    Apple definitely deserved this slight flicking of a testicle. They need to stop making these cute commercials that, instead of displaying the features of their product, try to persuade with nice facts which hardly pertain to quality of their current product.

    • ✪ aidan harris ✪

      Uhm Apples advertisements feature people using their products is that not good enough? If you can see people reacting to a product in such a positive way then surely that is a good form of marketing due to the simple fact that if Apples target audience are watching their advertisements and they can see people in these advertisements that are using their product and not just using it but using it very simply and easily without any difficulty whatsoever and enjoying using it then I’m pretty sure that makes Apples products come across as perfect and as a result make people want to buy it. Also in reply to your “show less features and more facts” point Apple has facts to backup their claims for example I may be wrong here but if I remember rightly Apple is the most popular camera used to produce the photos that are posted on Flickr.

    • MarcPhilippeB

      That’s Apples essence. It was never about the specs, it’s about the product and the experience.

  • brooks whiffen seale

    wait, have i been pronouncing nokia wrong all this time?

    • Keir Dicus

      i was thinking the same thing XD

  • Wamid

    So.. Every advertisement meeting that happens at Nokia and Samsung concludes like this;
    “Let’s just wait until Apple releases their ads and then we copy it and say we’re better”


      Never go full rettard

      • Wamid

        Okkay, Gennius.


        You got me, the two “t” are to avoid the filters. 🙂 Tbh your comment was funny 😀

      • Wamid


  • Rowan09

    While I get all these companies are in competition (Apple, Samsung, Nokia). Why is it that everyone must go at Apple instead of just showing how great their product is? I think this commercial is absolutely better than the Windows RT commercials by far, it’s still trying to compete with Apple instead of focusing on in my opinion being better than the rest first, then Apple.


    Nokia really has great camera and the os is awesome

    • Taf Khan

      Which part of windows mobile exactly would you call awesome? Tut tut.

      To be honest I find it very ugly and badly executed. Those tiles suck big time. The best feed execution I have seen to date is without a doubt on the HTC One. Everything that the windows mobile should have been.


        Which part of ios you think is awesome? The dead icons? I’m iPhone user from the beginning but iOS sucks, it’s old, is behind everything and btw iOS 7 is ripoff of windows phone

      • Taf Khan

        It’s not behind Windows Mobile…. That’s for sure!

      • Rowan09

        What’s a ripoff similarities is considered a ripoff? So every company that made a phone without a stylus is a ripoff of Apple? No it’s not companies borrow from each other and that’s fine, IOS 7 looks like IOS 6 so to be called a ripoff is overboard.

      • iOS 7 looks like iOS 6? You sure have no value of depth in GUIs…Borrowing is fine, but Apple hypocritically sues competitors for “borrowing” their stuff. BTW, here’s a video (http://bit ly/19v0GUJ) of stuff “borrowed” from other platforms.

      • Rowan09

        Dude are you serious. IOS 7 doesn’t look like Windows OS no one would say they are the same, only you believe they look so much alike Apple moved away from IOS 6 and the previous IOS to a totally new OS which is a lie. Apple is suing Samsung not because of similarities but using technology that they have a patent for everyone including Google, Samsung, Microsoft, etc all sued for patents so acting as if this is Apple specific is just stupid. I asked you before if since Apple started with no stylus does it mean every other company copied them?

      • So, you’re calling all the writers on non-apple-dedicated sites nons? Sure, stick your head in the sand if you think that’s going to change reality….

      • Rowan09

        Here’s you problem, your assuming I don’t look at reality when it’s obvious you don’t. The Surface is dead just like the Playbook and the Touchpad, it’s just way overpriced. The Surface Pro when I first heard about it, it was intriguing then I heard the price. I even watched the commercials with the iPad comparisons and they have a Dell tablet which is cheaper than the iPad and Surface which has Windows. Why would I want to buy the Surface over the Dell tablet with Windows? You keep trying to make same and similar mean the same thing, IOS 7 and Windows mobile OS has similarities but anyone can see that IOS 7 is a refined IOS 6. What phones do you own because I own both Android and IOS phones I’m not an isheep or whatever stupid jargon a Android fans use? Take your head out to sand because you believe the Surface still has life when all the signs says otherwise. Do you own a Surface?

      • Such convoluted reply you got; went off topic, back to topic, finally off topic…either ways back to the topic, iOS 7 looks partly like iOS 6, partly Android and mostly the worst part of Windows Phone (fugly metro). You just seem to have turned a blind eye to the fact that iOS 7 copied parts of Windows Phone, claiming I’m the only one who thinks it looks like it…

      • xxObliteratorxx

        Speaking of hypocrites, do you feel no shame constantly degrading Apple and its interest either subtly or shamelessly. If you support Apple, support it, If you hate Apple, ignore it, blog thrashing does not effectively prove your point.

      • Speaking of blog trashing, if you have nothing topic related to argue/question/complement my post, skip it, if you do, then reply to it. Ignoramusly sucking on Apple’s dick doesn’t effectively prove your point…

      • xxObliteratorxx

        Maybe in elementary school repetition of one’s speech will earn you some acceptance in class. Never once has I even said I was with Apple all the way and they are right in their actions.

        Furthermore, my comment reflects what I believe many other people in this blog feel about you, ironically producing many insulting comments of this nature about others in this blog. I do not believe I have to quote them, being so obviously available.

        Do what you said yourself, skip if you have nothing but just an added insult to say.

      • Maybe in your iTard world you never hear/read anything negative about Apple. Welcome to reality; where Apple is no different than any other business corporation.

        I never mentioned I hate Apple, I just pointed out the truth about them; it’s a coincidence that it’s hypocritical. Here’s more details (http://bit ly/13tVo4n) if you dare to take the red pill…

      • MarcPhilippeB

        What’s wrong with you??

      • Guest

        Hahaha, you’re funny kid…

      • Guest

        you’re even funnier.

      • Its not windows mobile its windows phone!

      • Taf Khan

        OK you are right.. But the new name doesn’t make the OS any better..

  • Chindavon

    Probably the MOST original ad I’ve ever seen. EVER!

  • Gurudas G

    Even if Nokia’s camera is better, picking at Apple just brings them to shame as it shows that they aren’t original wheresas Apple commercials are always simple, innovative and just wonderful to watch and they never make fun of any other product.

  • Yunsar

    When the

  • Yunsar

    When the iPhone 5 came out, it was the best phone in the world in all aspects. But now it’s almost a year old and there are better phones in the market. When the next gen iPhine is released, it will probably be recognized as the best smartphone

    • MarcPhilippeB

      Sounds simple, but it’s true!

  • Osama Hamdy El-Sharnoby

    I think Apple has to improve its cameras

  • Darryl Barnes

    I hardly use my iphone 5 camera anyway. And the iphone 5 is almost a year old too. Nokia please wait till you are old enough to play with the big boys.

  • Gus Me

    If those comparisons are real and not faked, I wouldn’t call those “slightly better pictures”, those are pretty good actually. I think it’s smart on Nokia’s part to boast about their camera being superior to anyone’s out there, it just makes business sense. Now it leading to actual sales, and to a greater extent taking iPhone users away… I don’t see that happening. I’m not sure why they should be blasted for trying though. In the end, competition is what will hopefully get us a better iPhone including camera and whatever the one more thing may be.

  • Maxim∑

    was HDR on for the iPhone… no

  • n0ahcruz3

    Nokia even if you put 1000 gigapixels if you dont have any apps to compliment that hardware it will be a tough sell. Lol

  • marco1993

    Why is nokia trying to be samsung

  • DissQuss

    I’ve watched both videos above and still i love my iphone.

  • Vijay Panjwani

    @0:27 did anyone noticed that the pic of teddy was taken with flash from the nokia and then at the time of comparison, they told No Flash was used!

  • Ted Forbes

    Nice 9 to 5 camera! When it comes to the best phone thats APPLE. When it comes to the best camera thats NOKIA. These are the 2 indisputable champs of innovation (not inventions). No nonsense, No copying.

  • K…so, what’s your point sir? Trying to preach to me never to type anything criticizing Apple?

    Please go and preach to Apple to stop their hypocritical acts then you can guarantee I’ll stop posting about their hypocrisy. While you’re at it, preach to the iTards (ignoramus Apple fantards) that they should learn to think for themselves and stop following Apple’s behind…

  • Dixon

    i belive this advertisement and that the new lumia can make better pics then the iphone 5 … some years ago i had the Nokia 6500 with a great camera also with a carl zeiss lens .. this phone made great pictures.. but since nokia uses freaking windows IOS i would never change my I5 against this Phone !! but atleast ill have a look on this phone in the shops when to check this cam on my own