In another major Maps push, Apple seeking dozens of Ground Truth specialists

By , Jul 31, 2013

OS X Mavericks (Maps, Send to iOS teaser)

A bunch of job ads surfaced earlier today on Apple’s website, advertising positions on the company’s Maps team. The iPhone maker is seeking so-called ground truth specialists around the world to help correct address and landmark inaccuracies.

Apple is looking for people “with a passion for mapping, great testing skills, and deep regional knowledge to help us build better and better maps”.

Ideal candidates will be responsible for the quality assessment of Apple’s Maps in their region, including both data and map services…

More than a dozen new positions, first spotted by iGen.fr, mention monitoring changes to Apple Maps, providing feedback on “unique local map requirements”, collecting ground truth information and evaluating competing products.

Ideal candidates poses “detailed knowledge of the unique features of your local area, including preferred place names, prominent businesses, public services, seasonal events, driving routes, landmarks, and road names”.

What’s a ground truth specialist?

According to Wikipedia, ground truth denotes collecting data on location and comparing it to remote data like satellite imagery, basically confirming the stuff shown on satellite maps exists in reality.

Apple appears to be specifically interested in ground truth specialists in major cities around the globe, like Paris, Rome, Seoul, Tokyo, Osaka, Santiago, Dublin, Shanghai, Berlin, Istanbul, Moscow, Beijing, Taipei, Madrid, Singapore and more.

It’s yet another indication of Apple moving to beef up its Maps team to address some of the concerns surrounding the accuracy of its data.

Back in February and again in March Apple was looking for ground truth managers and mapping specialists in a big push to alleviate some of the criticism surrounding inaccurate map data, missing features and other pressing issues.

  • Share:
  • Follow:
  • Anthony Antunez

    I think if Apple were to embrace the help of its users more it could get stronger the way Waze works. Having people themselves report traffic updates, roadblocks, even red ligh cameras and cop locations could make Apple Maps much better once again just like Waze does. Instead they have a Report a problem button hidden in the settings that look more like a troubleshoot option and not a social network of people helping out. Can you imagine if we could use our panoramic pictures of places we go to, send them to Apple and they turn them into a 3D street view like feature? I remember Microsofts photosynth application did something like this and it was incredible. If Apple could do these things it would make Maps not only better but fun and exciting to use.

    • javierE186

      I believe they are trying to do something like that in iOS 7. Not as full detailed as what you mentioned (like using panorama to take pictures of the location) but it does use your GPS location to get the actual address of said location. And you can always report the name/location or picture error. It would have been awesome to do it the way you’ve said but at least this is a start. I think as soon as you open up maps you get an option for that. Of course this is done in the beta and you never know if it will stay that way.

  • David Gitman

    I think apple should make the apple maps into an app in the appstore so it could get updates

  • Yunsar

    The post’s icon is irrelevant