Google to replace AT&T as Starbucks Wi-Fi provider

By , Jul 31, 2013

Starbucks Wi-Fi logo 001

Starbucks drinkers will be glad to learn that Google will soon replace AT&T as the coffee chain’s preferred partner to power the Wi-Fi network of its 7,000+ US stores. Additionally, Google Fiber access, where available, will be provided as well.

According to a post over at the official Google blog:

That’s why we’re teaming up with Starbucks to bring faster, free WiFi connections to all 7,000 company-operated Starbucks stores in the United States over the next 18 months. When your local Starbucks WiFi network goes Google, you’ll be able to surf the web at speeds up to 10x faster than before. If you’re in a Google Fiber city, we’re hoping to get you a connection that’s up to 100x faster.

How great is that?

Now Google can also track what I’m doing while I’m drinking coffee and casually surfing the web.

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  • Dan

    Personally I don’t care if Google knows what I do online, no one is forcing us to use their services. It’s all statistics, Google doesn’t care about the individual.

    • RarestName

      :)

    • Boss

      Google don’t but the NSA does ;)

      • Dan

        haha yeah maybe, I live in Canada though ;)

      • Victor

        Living in Canada won’t stop them buddy, they track almost all of South Americ

      • Ted Forbes

        Its a small world and what we do in it is none of their business, but its their business after all, they track everywhere and link your US friends and family to you as well.

      • Jason Duong

        At least the NSA have one thing going for them… they don’t discriminate who they spy on. ;)

        Yeah, we’re all f-cked.

    • Kevin Guzman

      I agree. As long as the service is better, I can care less (current AT&T customer and not fully satisfied with their service).

  • batongxue

    I am actually a Google fanboy.
    = =

  • macboy74

    Who cares who’s wifi it is as long as its fast and efficient.

  • J M

    I admit this is an ignorance on my part, but does the provider get advertising revenue for the traffic that comes through their network in this way, or what payoff do they get for it. Or is it simply Starbucks paying them for the service of providing the wifi?

  • ghulamsameer

    I don’t understand; how does Google get Internet to Starbucks around the country? I thought they only provided Internet with Google Fiber.

  • Beta382

    This was a good article until you tried to bash Google at the end. Kinda ruined the read.

    Dan put it well: Google doesn’t care what you are doing. They are aggregating and staticizing generic human behavior. They sell (some of) this information to advertisers who then apply it to the ads you see to generate more clicks (i.e. the ads you sell to keep your blog alive, like the Samsung one off to the right). Some of the more personal information (i.e. stuff collected for Google Now) doesn’t go anywhere (you would know this if you read the privacy policy). It is protected, and what it is doing in terms of automation is actually damn cool.

    Google isn’t this privacy-invading monster that’s out to track every facet about your life and sell it to the Devil in exchange for revenue. You sound like some teenage fanboy making immature and uninformed jabs like that. Just report the news as it is without bias, or don’t report it at all.

    • Michael Brown

      I don’t care at all what Google does or doesn’t track, but do figure if Sebastian owns this blog and if he wants to bash Google while covering something, it’s his and he can. I do laugh at the idea that the news can be presented without bias; the mainstream networks don’t so why should iDB…

      • Beta382

        >> The mainstream networks don’t so why should iDB…

        Just because everyone does something that is wrong doesn’t make it okay for you to do it too. It’s that mentality that causes the degradation of society (but that is a discussion for some place other than a tech blog). News used to be presented “as it is” (oh the days of Walter Cronkite), and that allowed the reader/viewer to come to their own conclusions as opposed to having a conclusion forced upon them. Blatant bias turns news into a persuasive essay, which is not a useful vessel for conveying raw information.

  • Joseph

    “Now Google can also track what I’m doing while I’m drinking coffee and casually surfing the web.”

    One Google bash required per article on iDB, apparently. I’m disappointed in you, Sebastien. I thought you were better than that.

  • Timothy

    If Google isn’t tracking your browsing history, AT&T is. Personally I’m grateful for Google in this scenario, because my max download speed with AT&T right now is no more than 150 Kbps download, and that’s when I’m lucky. I’m ecstatic that Google is doing this so they’ll either drive AT&T out of the internet business or force them to provide the faster connection speeds. Either way, I’m happy.

  • Fabio Yui

    Google could make the difference if they remove the “I agree” web authentication each time you want to surf the web @Starbucks. Or maybe develop an app to be installed in iDevices / Androids with an “auto-authenticate” feature in it…

  • Liam Mulcahy

    For the sake of time let me tell you the important points:


  • Jack Wong

    Those free wifi service actually work? :x