Verizon responds to AT&T’s ‘most reliable 4G LTE network’ claim in new ad

By , Jul 23, 2013

Verizon-iPhone-4-Can-You-Hear-Me-Now

Last week, AT&T launched a new ad campaign claiming that it not only had the nation’s fastest LTE network, but also the most reliable. Citing independent third-party data, it said it now has the “highest success rate for delivering mobile content across 4G LTE networks.”

Obviously, this didn’t sit too well with Verizon, who has long touted the reliability and reach of its cellular network as the best in the country. So the Big Red carrier decided to take out a print advertisement in The Wall Street Journal yesterday to set the record straight…

Here’s the ad, first spotted by CNET:

verizon_ad_att

The ad pretty much speaks for itself, and is indicative of how competitive the wireless industry is becoming here in the US. If you need even more evidence, look no further than the recent barrage of ‘early device upgrade plan’ introductions we’ve seen in recent weeks.

But as the top two carriers in the country, the feud between AT&T and Verizon has been going on for much longer than a few weeks. The pair have been trading blows in advertising since 2009, and perhaps before, as they continue to fight for both customers and the crown.

For what it’s worth, the latest data we have suggests that Verizon’s network is still the most reliable. Last month, PC Mag conducted an extensive study in which VZW came out on top—and the carrier still has the largest LTE network, in the most markets, by a huge margin.

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  • William Melendez

    I’ve been with AT&T since 2002 . Never had any issues with them . And since I’ve been a loyal customer any problem I have with a bill or a stupid fees they try to slide on me I contact them and they take care of it imediately . Did I mention I never pay upgrade fees either lol

  • Muhammad

    AT&T: We have the fastest 4G LTE
    Verizon: “I ain’t even mad”
    AT&T: We have the most reliable 4G LTE
    Verizon: “now I’m mad”

  • ☠ John Waid ☠

    I’ve been with AT&T for 10 years and its been bad the whole time with service in and out but I can’t get anything else where I live so I’m stuck with them and they know that, they have a lot of people that can’t go anywhere lol… Hell I’m still on 3G to, they say I have 4G but I don’t would you say less to 1 mb is 4G lol… It will be 2 years from now before I get LTE in my location AT&T SUCKS

    • Jacob S

      Wow, it seems like you live in a remote location. You says you been with them for TEN years because you can’t get anything else in your area. Still you says AT&T sucks??? Really? If you think AT&T sucks get Verizon, oh no! you can’t right? LMAO – Well, your story proves that AT&T has the better network where Verizon failed. Period! (I am not an AT&T fan, I hate them as everyone else because they are rip-off, but still with them because they have the best network)

  • Henrik H

    I have 14Mbit on 3G and around 60Mbit in LTE
    So I’m happy

    • Ali

      What drugs you on? But seriously, where do you live?

      • Muhammad

        Heaven

      • Henrik H

        Denmark

  • Bkfraiders7

    “Competition has been going on for years”- Maybe in the ads, but when it comes to pricing for what you get, they have both been happy to lead/follow in raising prices and lowering data allowances.

  • David J Delgado

    How about one of them becomes “Americas most reliable, and affordable, wireless carrier”

    In any case, I have Verizon. I generally get about 40-50Mbps here in the NYC area. Yes, I know that AT&T can do up to 60Mbps, and no, I don’t care.

    • Moe

      I i been with verizon for almost since i came from africa in 2004 and i never had any problem with them and also i have lte phone n live in wisconsin i get about 40mbps down and 25-30mbps up

  • JustinCLI18

    AT&T get faster data but Verizon is the most reliable. I will say that. Verizon is the most relaible. I will say Sprint and Verizon are the most relaible. I was in the middle of nowhere amd farnaway from civilization lol, and I had a Verizon iPhone 5 with 1 bar and an okwy 3G But some friends with 4Ss on Sprint had 3 bars and fast 3G. A guy with AT&T had 2 bars with a slow 3G. I had consistent LTE for about 90% of thentrip from Riverhead, NY to NorthHampton, Massachusetts on top of a large privately owned mountain shared by others. The only place I did not have wasnat Orion Point at the ferry dock but the guys with Sprint did and so did AT&T. My signal was slow on the ferry but Sprint wasn’t. People with AT&T had no signal on the ferry. The friends I were with who had AT&T, had there signal fome in and out the entire trip, and keptnhaving to stop uwimg theor phone while me and my Sprint friends were on our iPhones the entire time. Lol. Hey ? It’s true. Sprint and Verizon have the best coverage and reliability. Forget about LTE..Sprint has the best data coverage that you can use so don’t complaim whej you hit somewhere with no data signal,. I have Sprint now, and never hit “no signal” on my android, and I travel a lot to different locations all over Long Island where I live and others states. I have no signal problems anywhere during my trip data nor bar coverage but I did with Verizon. Verizon has patches and plenty of places where 3G is unuseable. You can stream high spotify on .25mbps because I have done It flawlessly…so you know that’s bad if you can’t even do that. I had to use a lesser data consuming app but it went out at times as well. That is my carrier opinion between Sprint, Verizon, and AT&T. I used T-Mobile as well on trips so let me know.