Apple has just put out an update to its Apple Store app. On the surface, version 2.7 seems to only include “various performance enhancements, including improved product search capabilities,” as per iTunes release notes.
Is this the edition with free iTunes content a reliable blogger called for last week? It’s tough to answer that right off the bat. Free offers could only pop up when the user is nearby an Apple Store, which in turn could be dependent on an impending backend update.
And with Apple’s hacked Dev Center offline for six straight days now, I’d imagine sorting out that mess would be the top priority for Eddy Cue and his team…
Apple blogger Mark Gurman wrote last week about a few changes coming to Apple Retail. For starters, after Tim Cook & Co. figured only one out of each five customers is aware of the Apple Store app’s existence, employees are now reportedly encouraged to install the software on the newly purchased devices.
The initiative could be part of a sales push allegedly agreed upon at last month’s secretive summit for Retail Leadership. And because Cook views the iPhone as a “gateway product” leading to additional sales, small wonder Apple has for the first time included the iPhone in its Back to School promotion.
In another move, the firm is reportedly mulling an iPhone trade-in program at Apple Stores, which account for a rather paltry fifteen percent of all iPhones sold.
Below is an internal document Apple earlier sent out to its Retail management.
A passage on free content reads:
With the new content, free specifically to the App Store app users, you have a springboard to introduce your customers to all the great content on iTunes, the App Store and iBooks.
It’s nice that Apple is working to engage more customers, if you ask me.
Internal Apple doc via 9to5Mac.
The memo highlights the benefits of having store employees help customers download the Apple Store app:
In helping your customers download the Apple Store app, you’ve helped them do a lot. You’ve shown them how to download an app which will make them more likely to download apps in the future.
You’ve given them reasons to return to your store with your store’s events listed in the app. And you’ve given them access to free downloads. Giving feels good.
And to give would-be buyers another reason to pull out their credit card, Apple could soon start giving away its premium iWork and iLife iOS apps.
As for the free downloads exclusive to the Apple Store app users – again, the offers might start appearing within the app (a free download from the App Store) right after a server-side update.