Microsoft just doesn’t skip a beat when it comes to its fantasy that the Surface rivals Apple’s iPad. Never mind the software giant had to reduce prices on its tablet because no one is buying the device. Never mind Thursday the company took a $900M writedown on those cheaper Surfaces that no one wants.

To mark all the features the Surface has (which no one except paid actors apparently want), the Redmond-based Windows giant has released another sneering ad pitting its tablet against Apple’s. This is what lesser-known brands quite often do as they strive to piggy-back on the popularity of the Apple brand…

Previous Microsoft ads dissed the iPad’s lack of an SD Card slot and its price.

The new one, a fifth anti-iPad spot thus far, again points fingers at the iPad’s lack of built-in support for USB, stand and physical keyboard while painting the device overpriced.

All the while the voice of Siri can be heard proclaiming the Surface’s superiority. Just as the price comparison is revealed at the end of the spot, Siri asks “Do you still think I’m pretty?”

Here, have a look.

Am I the only one noticing a disconnect between Microsoft’s promotion campaign for the Surface and the number of people actually buying the device? What we have here is not only a failure to communicate, but the last death throes of a company built around the PC.

Indeed, in some twisted logic aimed at aiding Microsoft, researcher Gartner recently pronounced Apple’s PC sales had fallen, yet failed to count the best-selling tablet made by Apple.

Gartner did count Windows tablets because Windows 8 is a “proper” desktop-class OS. By defining the Surface as a PC, the research firm gave Microsoft a boost where none really existed.

Perhaps Microsoft can prevail in the area of smartphones, having lost the race in PCs and tablets?

The Windows maker recently touted the Windows Phone Lumia from Nokia is outselling BlackBerry. As one watcher wrote on Twitter, the claim is “like bragging about having the hottest date in prison.”

  • All my love and respect with Apple – but that was just hilarious :p

  • Eric







    • Aaron MacNeil

      You do the same thing with the iPad. Don’t get me wrong I love apple to death but they are comparing devices that do the same thing.

      • Eric

        And how does that make Microsoft’s attempts to make their Surface RT look any better, or more appealing?

        Challenge – Go to their official website and just try to find the disclaimer they have that informs users that the RT does not run normal Windows program like the Pro does.

        I was lucky – the sales rep was very honest and told me this little tidbit of info just before I was going to purchase the RT – Which cost him a sale, as I decided not to buy it.

        And yes, I had been on Microsoft’s website earlier that day, reading about the RT, trying to convince myself to fork out the $350.

        Also, I do have an iPad 2 – which my wife has “stolen” so I was actually considering getting a new iPad mini when the new version comes out (hopefully this Fall).

    • Iam Littles

      Best response yet

    • Yunsar

      Yeah I hate how there’s a huge difference in price between the RT and PRO

  • MarcPhilippeB

    this is absolutely ridiculous.

    • Dominik Odobašić

      What’s ridiculous here is a tablet running a smartphone OS. A grid of icons on a 10 inch screen is what is ridiculous!

      • MarcPhilippeB

        you just made yourself ridiculous as well.

      • Dominik Odobašić

        A person with an actor’s impersonation of Jobs in his avatar called someone ridiculous? Right…

      • MarcPhilippeB

        I read thorugh your comments and the only thing you do is bashing Apple, state your Windows wisdoms and insulting people. Please, you can do better.

      • Dominik Odobašić

        This may be a surprise to you, but I’m keeping it real. The only reason I point it out is because there are a lot of delusional fanboys around.

      • Juan Herrera

        It has nothing to do with being a fanboy, it’s simply loving the products you use. Apple is good at making products people are happy using

      • mehrab

        Its all about how many features you have aint it? 😉 I LOVE WINDOWS PHONE <3 who am i kidding ew

      • mehrab

        Its not about the features. Its about the overall experience. I wish you were smart enough to realize that

      • MarcPhilippeB

        totally agree with you mehrab

      • Dominik Odobašić

        I wish you were smart enough to realize how ridiculous it is to have smartphone experience on a tablet. Besides, there is absolutely nothing wrong with Windows 8 experience.

      • mehrab

        Trust me there are a lot of hippcups. The ios os is perfectly optimised for its tablets as well its third party apps etc. i never had a rt just a pro. Solid performance. BUT living inside two environments aka aero and metro is just not a cohesive experience its kinda awkward sometimes :/. Other then that most of rt based tablets have HORRIBLE performance and screens. One good point about them is powerpointtt!!!! Oh wait… You cant have that on a rt. not to ,ention the lack of apps. Broken facebook,twitter,youtube apps just to name a few no instagram (huge instagrammer so uh life with windows 8 sucked life with windows 7 was really nice (some hippcups here and there) then i went all mac never regerated it

      • Juan Herrera

        totally agree about windows 7..

      • rikomenzies

        No, he’s right. Apple has no tablet-optimized OS. iPads are just running a blown up version of their smartphone OS and that’s bush league, in my opinion.

        As someone who’s used (and loves) both Apple and Android products, something that Android does right is a separate interface for tablets–everything’s scaled and positioned differently and makes better use of the larger screen real-estate. It’s not a huge departure from their smartphone UI, but it’s enough that you actually feel like you’re using a tablet, not a 10″ smartphone.

        I’ve never used a Surface (or any Windows device, for that matter), but from what I can, tell, they’re accomplishing the same thing.

      • Alexander Reimann

        There are millions of apps optimized just for the iPad. Most apps have both versions for iPhone/iPod touch and the iPad included when you buy them. You must have never used an iPad.

      • rikomenzies

        iPhone 3G/S, iPhone 4/S, iPad 3, Nexus 7, Galaxy SIII, HTC EVO 4G LTE, Nexus 10, Galaxy Nexus, iPhone 5. Those are all the devices that I’ve owned in that order.

        I’m not referring to iPad-optimized apps. I’ve used plenty of them. I’m referring to the OS itself. Objectively speaking, it’s just the phone UI blown up to fit a 10″ screen–it’s running a UI meant for smartphones.

        I get that Apple’s going for solidarity, but that kind of thinking would work better with the iPad Mini which could act as a better bridge between the two extremes. A tablet needs to be a tablet–not a giant phone.

      • Lizzy

        There is no reason to create a whole new OS for the iPad when iOS already works great as a tablet OS. Why do a bunch of work changing something that already works? With the way iOS is designed it naturally scales. Apple only changes the few small things that actually need changing when you go from iPhone OS to iPad OS. iOS is just smart design and as someone who owns Win8 devices I can reasonably say that Win8 fails as both a PC OS and a tablet OS. Fanboyism of any brand is stupid but liking something and defending something because it works and is well made ≠ fanboyism. I love my iPad and iOS (even iOS 7, which has some problems but is still a step in the right direction) while I really have a hard time finding very many redeeming aspects of Win8, My Surface Pro or my Lumia

      • mehrab

        You mad bro? Ios is very tablet friendly

  • Nova

    Notice that they showed the Surface with a keyboard however they showed the price of the surface WITHOUT the keyboard. A 32Gb iPad gives you 30Gb. A 32Gb Surface gives you 16Gb. That is pathetic and completely misleading bs. 30Gb instead of 32Gb is bad enough but 16Gb? That’s just grossly unacceptable, that shouldn’t even be allowed.

    • RarestName

      I was really upset when the Surface came out on sale, until the reports came in. Keyboard’s separately purchased, space issues (not easily replaceable), not being able to use third party applications despite it looking like a desktop computer, Pro version costed a lot more etc.

    • Kurt

      Very good point. keyboard is extra and 32gigs really isn’t 32 gigs now. OS to OS I prefer win 8 as it is more advanced but with tablets, the main thing is apps. Without them features are meh

  • klouud

    Only one problem… the surface runs Windows… fail.

    • Dominik Odobašić

      Well, at least it doesn’t run a crappy smartphone OS.

      • klouud

        have fun with your surface.

      • Dominik Odobašić

        I defend the iPad, I get called a fanboy. I criticize the iPad, I get called a fanboy. I criticize the Surface for the shitty pricing, I get called a sheep. I dare to mention how Surface is innovative, and how Windows 8 is actually pretty good, I get called a Microshit fanboy.
        You people are fuckign morons.

      • klouud

        hey buddy, you replied to MY comment – not the other way around. I’m not being mean – I shared my opinion and then told you to have fun with your surface. I fail to see how I antagonized you in any way. Your first comment on the other hand was a bit abrasive.

      • Dominik Odobašić

        And yours was snarky and condescending. Get over yourself, I don’t even have a Surface.

      • klouud

        Well then don’t have fun with your surface. 😉

      • MarcPhilippeB

        let him be. Just read through his comment history, this poor guy always searches the confrontation.

      • Dominik Odobašić

        It’s called expressing opinions. Don’t like them? Ignore them.

      • Kurt

        stop attacking people personally on here and maybe you will be able to make some friends here

      • mehrab

        If it was good. Microsoft would not be in trouble but they are.

      • MarcPhilippeB

        Can’t you stay factual??

      • Dominik Odobašić

        Why can’t you be realistic?

      • Misti curia

        No it runs a good smartphone OS 🙂 and I would rather a smartphone OS with lots of great apps then a great OS with crappy apps

    • Gal916

      So true ! and its not just “Windows” its “Windows Phone” make it even more dreadful 🙂

  • D.

    I liked one of their previous ads, but this one was just lame.

  • jilex

    what i just get from this is a lot of apple fanboys with hate for another company that “insulted” one apple’s products, it’s just an ad, if they want to spend their money doing ads like this one, well, it´’s their money, and they must not be hated for something like this.

    • RarestName

      I don’t get it either. Samsung made fun of the users and I understood why they got upset over those ads, but there seem to be a group of people who would be upset over advertisements comparing to Apple products.

      • jilex

        yeah, when a company gets to insult potential users, it’s normal that they get mad, but with this? i don’t think so

    • Chindavon

      No, it’s just offensive when the deceptions in these ads are so blatant.

    • Juan Herrera

      It’s not hate at all.. it’s admitting its a poor comparison cuz apple users are actually happy with their products, and no one is even buying Microsoft’s to compare to. One is crap (RT) and the Pro is too pricy.

      • jilex

        one thing it’s admitting the comparison, in this case, a really poor one (i agree with you in that one) but also there are a lot of users that just hate

  • Patrick

    i don’t get it since they are actually using apples ipad in their commercials without asking apple if their allowed, why doesn’t apple sue Microsoft because to feature copyrights stuff you need the owners permission and i’m sure apple did not say yes to that, correct me if i’m wrong

  • Taf Khan

    I would be happy to purchase Surface Pro, but I will never give up my iPad…

    Microsoft must first drop the price, why do they charge twice the iPad price.

    It’s pointless advertising how rubbish the iPad is, that’s just so Samesung and boring.

    Drop the price, simple. It would certainly replace my ageing laptop.

  • Tardroid


  • Aaron de Silva

    Hahaha to be honest this is really funny.

  • Liam Mulcahy

    Microsoft is terrible at Advertising. That was the worst timing ever

  • Chindavon

    Microsoft is taking it’s illusionist act on the road. Smoke and mirrors everywhere on this pathetic ad. Using the fire sale RT at $349 to compare at iPad’s price is desperate. Not mentioning the $100 keyboard doesn’t come with it was an oversight right?

    Then the actor types on the keyboard at nothing. No letters. Nothting. Who do they hire to direct and edit these ads anyway?

    • Scott

      There were words/letter being typed, look in the search field at the bottom of the surface screen. The are like a gray color against a white background so it is hard to tell. Really have to look for it.
      The storage space is a joke since the 32GB is really 16 GB. Only benefit is that you can add an SD card and use a USB stick. I can do the same though with my Jailbroken iPad mini so not super impressed.
      The surface doesn’t come with a keyboard, another $100, and the only reason the RT is at $300 and something dollars, w/out the keyboard, is because it isn’t selling, at least not as much as MS wants to make back there cost on it.

      I might buy one if it goes on firesale price of $100-150 but not until then.

      As for the whole OS thing, which is not directed at you, android is a mobile OS, same as iOS. They tailor the OS to a tablet form but they both are pretty much the same. Tell me the difference between android 4.0 on a tablet versus on a phone? Or 4.1. The newer versions of android have not been adopted widely since they are limited to a few select models of phones or tablets currently, based on the last stats I saw for mobile OS adoption rate. iOS has a much higher adoption rate for newer OS versions.

      • Just FYI, the storage space is 16 GB out of the box ’cause it offers the ability to restore to factory state without the need of a separate computer. Don’t want that ability, you have the option to free an additional 8 GBs of space by transferring that partition to a cheap thumb drive or simply deleting it…

        “iOS has a much higher adoption rate for newer OS versions”

        Sounding like you have a choice to forever use the iOS version you desire. If I had a choice, I’ll be on iOS 5.1.1, but I’m stuck on iOS 6 ’cause that’s what my 4S came with.

      • Scott

        Well, you can always switch to android and be stuck on 2.3, 3.0, or 4.0 until and unless the manufacturer comes out with a firmware update. People upgrade iOS most of the time for the additional features. I like 6.1. Jailbroken too, why would I want to go back to 5.1.1?
        Same could be said for android, you get the newest version of Galaxy S 4 you get what comes on it, not your choice of an earlier android OS.
        Could have gone for iP4 instead to get iOS 5.X.

        So there is a recovery part for win8 RT… That is filling me with confidence on its stability.

      • “stuck on 2.3, 3.0, or 4.0”

        Says who? If I were to ever switch to Android, I’d be using a custom ROM. Manufacturer defaults are full of crapware.

        “People upgrade iOS most of the time for the additional features.”

        Yeah right, majority of people (computer illiterates) just open iTunes, see the update is available message and just click update without any clue of what’s new.

        “I like 6.1. Jailbroken too, why would I want to go back to 5.1.1?”

        Well if you haven’t noticed, iOS 6.X brought nothing fancy new to the table, just government “big brotherhood” baked into the device. Or you actually believe the government ambient alert stuff is the only government stuff added?

        “Same could be said for android, you get the newest version of Galaxy S 4 you get what comes on it, not your choice of an earlier android OS”

        Says who? Not that I’d want to downgrade to an earlier android version in the first place, but I have the option to switch to a custom ROM and there are several available on the internet. Can always reinstall the oldest CFW version of Android that is compatible with my device, don’t always have to update to the latest…

        “Could have gone for iP4 instead to get iOS 5.X.”

        Uhm, I was upgrading from an iPhone 4 with iOS 5.1.1 to a 4S, which unfortunately came with 6.X.

      • Scott

        Do you really think that they aren’t able to track your iPhone 4 before it?

        As for custom roms, yeah because the majority of users go that route. It is great that is what you would do but the average person using android probably does not root their device and run custom roms on it. Even with a custom rom you would be limited to what the phone can support so either way you would be limited in some fashion.

        So, because apple made it easy for users to upgrade we should be considered “computer illiterates”? Don’t get me wrong, if I was to go android it would be with a Samsung model I believe but like I said in other post, I like how my iPhone, iPad, ATVs, and computer all work well with each other. I don’t have to buy a $1000 smart TV to use my phone with it. Not sure if there are other methods of using an android phone with the TV since I do not own one and haven’t really researched it.

        Sounds like someone didn’t research the model phone they were going with if you didn’t realize 6.X was coming on the 4S. You could have gone with android phone instead but you chose not to. If you are so keen on them…switch. Enjoy your new found freedom.

      • “Do you really think that they aren’t able to track your iPhone 4 before it?”

        Nope, but making it worse doesn’t make any more acceptable.

        “Sounds like someone didn’t research the model phone they were going with if you didn’t realize 6.X was coming on the 4S”

        Now you’re just talking BS. The iPhone 4S came out with iOS 5.X, it’s the iPhone 5 that supports a minimum of iOS 6.X. Go to iDB’s firware download page and you’ll notice there’s iOS 5.1.1 for the 4S but not the 5.

        “You could have gone with android phone instead but you chose not to.”

        Oh it’s getting there, soon as I loose my 4S jailbreak, I’ll be a happy GS5/6 user. For now, I’m satisfied with my free 4S…

      • Scott

        1. Paranoid….got something to hide? I work for the government and I really don’t care if they listen to my conversations with my wife or with my parents when we talk each week to talk and see their grand kids.

        2. But before you bought your 4S you didn’t check to see what version came on it. Even checking online to see what people are getting when they purchase. You also had a chance to return it but didn’t soooooo……… Not really feeling sorry for you.

        3. Cool, enjoy android. Enjoy the freedom. Becareful of the malware. And maybe we will see you back with an iOS device in the future if you aren’t happy with your SGX model.

        Have a great rest of the day.

      • 1. So do you have curtains? Can I see your credit-card bills for the last year? It’s not about having anything to hide; it’s about things not being anyone else’s business.

        2. Oh I did look, but every 4S I came across for sale was on iOS 6. So, just gave up on the search for a needle in a haystack. But that’s deviating from the point; on Android, I have the option to go to any CFW that’s compatible with my device, don’t need Google’s approval to do what I want with my device.

        3. Lol, that’s one of the reasons I’m staying put for now; no point carrying the worries I have on my productive machine (laptop) on the go with me on such limited functionality devices, when I don’t have to (’cause I’m jailbroken, I don’t think I’m missing out on any ground breaking software feature).

      • Scott

        1. No, I have blinds that are open most of the time to let light in. I close them at night but during the day they are open.

        2. So you made a conscience decision to go with iOS 6.X on your iPhone and had the choice to go with something else but didn’t. That is like voting for the president and then not liking him after you voted him into office. You have the right to bich about him and his policies but just remember who to blame for putting him in office. Same goes for your phone choice.

        3. My reasons for staying with iPhone or iOS.
        – household entertainment integration
        – simplicity
        – strong ecosystem
        – reliability
        – smooth UI (dated but smooth)

        There isn’t really anything on android that I need that I can’t get on iOS. This is personal opinion though so not everyone will agree and that is fine, to each their own, same with you. It is your decision to go with whatever you want. It is your money being spent.

  • Gorgonphone

    i call surface the BIG ZUUUUUN… lame fail written all over it.. all its missing is the android OS hahahha

  • OrphanNonFostered

    So sad, microsoft would rather attack possible consumers than try to win them over. iPads have a humungous user base thats been built over the last five years. Ms showed up too late and is looking like a jealous boyfriend at the tablet party.

  • Rowan09

    The best Microsoft commercial was the Nokia Lumia commercial with the Apple and Samsung fans fighting. All these other commercials are horrible.

  • Joseph

    Surface may not be selling well, but Microsoft is doing the right thing; advertising their features and showing the lowered prices.

  • twited21

    Lol I don’t think I would buy a device just because it has a stand attached to it and click on keyboard I love my ipad I’ve had 3 over the years
    The main thing I like about it is mobility

    Dose the surface come with built in LTE connectivity hmmm no

    And do you really need an awkward keyboard balancing it on your lap when the screen is so big when your out and about using LTE hmmmm no

    I work on the fly remotely and the surface tablet doesn’t even come close to my needs

    And my office is windows base so it seems to me they aren’t considering the end users needs
    All they wanted to do was challenge the big boy

  • klouud

    The old Apple slogan comes to mind:

    “You either have an iPhone [iPad] or you don’t.”

    Plain and simple – IMO (and that is just IMO) Android tablets and Windows tablets are for those of us that either can’t or won’t shell out the dough for an iPad. If you want something… save up for it, don’t try and cut corners because you will end up with buyer’s remorse. I have fallen victim to this concept one too many times. Now, I just save until I have enough for what I really wanted in the first place (within reason of course).

    • twited21

      I couldn’t agree with you more
      Well said

  • M Last

    all you know how much are selling these keyboards?

    Surface Type Cover $129.99Surface Touch Cover (Cyan) $199.99

  • Ernie Marin

    MS is so stupid some times, and to think the woman responsible for this disaster is now in charge of Xbox.

  • Scott


    Frakking hilarious! Yup, that is about right on all accounts.

  • Phil Randle

    Do people honestly still use USB? I have a 200GB Dropbox account with Fibre Optic internet at home and 4G while I’m on the go, and I cant think of anytime where I have thought ” Oh man I could really do with a USB right now”

    • CPVideoMaker101

      The only time I use USBs is to install operating systems on my computer. But most of the time, I just burn DVDs

    • Guest

      Is that a trick question? ‘Cause it sounds too ignoramus to be asked…Just ’cause you don’t have the ability to use it, doesn’t make it useless to everyone else that has the ability. I use it everyday to share files/documents with colleagues, but didn’t expect you to ever think of that on a consumption-only device.

      • Phil Randle

        Its not ignorant at all, and if that is the way you are sharing files with ‘colleagues’ then you must work for a really slow moving business, I work in a company where I have to share multiple files with ‘hundreds’ of colleagues, putting that file onto a USB and then playing pass the buck around the room would be extremely inefficient.

        Throwing those files on dropbox and sharing it with your colleagues who can then edit it and then changes are updated as sent back to you automatically regardless of what device you are using, is more inline with the world we live in today.

  • Sandy Cook

    They are right though, the iPad is sorely lacking compared to other tablets

    • Scott

      Granted i agree, i would like some additional options added to the ipad, sales numbers for the iPad say that people are happy with what it offers. The other tablets out there do not sell nearly as much even though they have some of those options. Just saying…….

  • SamDS

    i would like to point out, Apple Wireless Keyboard is cheaper than Touch/Type cover and it feels better.

  • pi3g

    Love the “date in prison” line 🙂