T-Mobile unveils Jump, ‘the best upgrade program in America’

By , Jul 10, 2013

T-Mobile Jump (teaser 001)

So, both AT&T and Verizon are now making you wait longer to upgrade to a brand spanking new smartphone, going from 20 to 24 months?

That’s exactly where T-Mobile is hoping to leapfrog the nation’s leading telcos with its new upgrade initiative called Jump.

As reported earlier today, Jump basically lets you upgrade when you want, not when you’re told (“two years is too tong to wait” to upgrade your phone”).

More precisely, you can upgrade up to twice a year as soon as six months from enrollment. So welcome to the Jump upgrade club my friend and don’t forget to jump past the fold (pun intended) for the full breakdown…

It’s T-Mobile’s “boldest move yet” as America’s Un-carrier.

At a press conference in New York earlier today, the carrier’s outspoken CEO announced Jump.

Here’s your money quote:

At some point, big wireless companies made a decision for you that you should have to wait two years to get a new phone for a fair price. That’s 730 days of waiting. 730 days of watching new phones come out that you can’t have. Or having to live with a cracked screen or an outdated camera.

We say two years is just too long to wait. Today, we’re changing all that with the launch of Jump! Now, customers never have to worry about being stuck with the wrong phone. And, yes – it’s really as good as it sounds.

He’s such a boss, no?

On to the fine print.

For starters, membership in the Jump club will set you back ten bucks per month, per phone (plus taxes and fees). “That’s just $2 more than most customers have been paying for handset protection alone,” the firm remarked.

Jump phone upgrades are financed through T-Mobile’s Equipment Installment Program (EIP), twice every twelve months after you’ve been in the program for at least six months. You’ll be able to purchase Jump when you add Services to your order.

T-Mobile Jump (carrier upgrades comparison)
One comparison chart to rule them all

Upgrading your device couldn’t be easier: simply waltz inside a participating store come this Sunday and trade in an eligible T-Mobile phone, which has to be in good working condition, at which point the telco will eliminate any remaining EIP payments.

“Current customers can purchase new phones for the same upfront pricing as new customers, with device financing and Simple Choice Plan, a no-annual-service contract,” T-Mobile confirmed.

The Jump offering goes into effect Sunday, July 14.

They created a few nice ads to push Jump into the public’s consciousness.

And my favorite, titled ‘Urinal’.

‘Bus Stop’ is also nice.

As for news regarding T-Mobile’s LTE, the official media release put out today mentions their fourth-generation Long-Term Evolution (LTE) network now reaches 157 million people in 116 metro areas [coverage map], thanks to an aggressive network expansion.

That’s well beyond T-Mobile’s self-imposed goal of blanketing a hundred million people with LTE by mid-2013. By contrast, T-Mobile’s 4G HSPA+ network service is available to 228 million people nationwide.

The Bellevue, Washington headquartered telco remains on target to reach 200 million people in 200 markets by year’s end. Speaking of LTE, T-Mobile added new devices to its stable of LTE-enabled gear, like the Sony Xperia Z, Nokia Lumia 925 and Samsung Galaxy Tab 2 10.1.

T-Mobile Jump (presser, John Legere)

Last but not the least, the Deutsche Telekom-owned company launched a new family plan, available from July 14, which sells four phone lines with unlimited talk/text/web with up to 500MB of LTE data in exchange for $100 per month, with no credit check or annual service contract requirement.

It wouldn’t be a T-Mobile presser without some NSFW language. For instance, this is how Legere forecast smartphone sales for 2014: “We’re going to sell a shitload more”.

Who needs numbers, right?

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  • AlphaPoppy

    I officially can not wait for this Sprint contract to end. Hell, I might just go through all the bullshoot cancellation fees for this.

    • Kurt

      This sounds like a bad deal. you pay 200 or 300 for a phone, then 6 months later you need to give them that phone and pay another 200-300 for the phone? And if you lose or damage the phone you are screwed? Do I have it correctly?

      I do like love the idea of switching phones more often. I hate having the same device for 2 longgggg years. Their plans seem much better than the other companies’.

      • burlow

        you don’t *have* to, the option is there though. It’s certainly better than getting a phone, cracking the screen, and 6 months later paying full price for a new handset.

      • Kurt

        Yes, but you have to pay the fee to be part of the deal, thats 120 a year+200-300 for a phone that you will give them plus another 200-300 for a phone, and thats if you just do it once a year. Best deal was buy a phone and upgrade the next year, then sell that phone for 400 bucks or so. right?

  • Vitaliy Anonymous

    Well, weren’t you able to get an upgrade earlier either way? Let’s say you got an iPhone 5, you paid $99 up front, then, used it for a few months, while paying $20 every month, for a few months. Then you sell it for $600. You pay off the phone right away, and you can get a new one. Unless I am mistaken somewhere here.

    • Lebron

      This is correct and the reason why this upgrade plan is a ripoff. You pay $10 a month for at least 6 months, turn in your current phone (at least $500 in value lost), then you have to pay the downpayment for a new phone.

      If you go without this upgrade plan you can sell your phone on your own, pay off the rest of the EIP, and apply what’s left toward your new phone.

      This upgrade plan only makes sense for people who break their phones. Even then, you still have to wait 6 months before you can get your replacement.

      • J M

        I think the biggest issue though is that most people are not really comfortable enough to sell their phone on craigslist (which is likely the only place you fetch true market value for it, but I’d love to hear of other options!) – Just like most people don’t want, don’t know how, or don’t care about jailbreaking.

        Also, as iOS 7 enhances stolen phone security (the activation lock to the apple ID), increasing media coverage of stolen phones, I think more and more people will become wary of buying an iPhone from someone they don’t know.

        The simplicity of walking in, trading up, and walking out, without the hassle of selling it on your own will appeal to a large majority of people. (As an example, my mom heard about the best buy trade-in program, I told her we could do much better if she let me sell iPhone 4S on craigslist, and her first response was “that was too complicated”).

      • Stan

        Exactly. I actually have a tmobile iPhone 5 with isuarnace, sold it an paid off the balance but just like you explained, some people just don’t want to go thru all that hassle

      • quitcherbichinn

        quote: “trade in an eligible T-Mobile phone, which has to be in good working condition”

        so those who have broken their phones can’t just trade in their phone since it has no value.

        i completely agree with you though…it is a ripoff. people see shiny new toy and they forget reality and think they are getting something for free. TMO is just like every other company…they are in business to make profit, nothing more. they aren’t doing this to make you happy, they are doing it because they have crunched the numbers and believe this will make them a higher profit.

        it’s just like the “no contract” garbage and people buy it…or their “the nation’s fastest 4g” commercials when they didn’t even have 4g. most people are too stupid and just believe whatever they are told. “it’s on tv so it’s true”, or “it’s on the internet so it’s fact.”

        TMO has crap service even in areas they cover. i returned the phone and canceled the contract a day after signing. there was ZERO service where i live even though the sales person said there was but even worse than that…even in their store in middle of their supposed coverage area ,(capital city of my state) ,the phone couldn’t retain signal. though signal/coverage is subjective and everyone experiences different outcomes.

        i think TMO is going to find out..and find out quickly…that they are losing money hand over fist with this program and it will quickly kill the program. their churn will be huge and the number of low credit/bad credit customers they take on who don’t pay their bills and don’t pay the financing on the phones…yeah i see train wreck all over this.

      • Kurt

        this t-mobile plan is just gay

      • Kurt

        I agree with you totally, minus one part…if you break your phone you are not able to turn the phone in so you can give them another 200 or 300 bucks for a new plan. This is inferior to what was the norm the past few years.

        Get a 2 year contract that allows you to upgrade after 1 year, pay 200 or 300 for phone. After one year, sell that phone for 400 or so then pay 200 or 300 for new phone.

        Now you need to pay 200 or 300 for a phone plus 120 a year to be in this plan, then you can’t sell the phone but you must give it back to them and pay them another 200 or 300 hundred for a new phone. This sucks.

    • burlow

      You still owe $20 on that phone for the remainder of 2 years. You can stop paying for cell service (no contract) but you still owe money on the phone.

      • Vitaliy Anonymous

        Nooo. It’s other way around. You pay for the phone monthly until you pay it off. It’s kind of like a credit card. However, like any other phone companies, you obviously have to pay for the service.

  • ap3604

    I think I’m in love with T-mobile CEO’s style :)

    He seems to say what the customer is really thinking instead of using corporate speak bulls***ing. Plus he brings better options & value to the customer instead of keeping the status quo of ripping us off. Can’t wait to be able to switch to T-mobile!

    • Brian Kieffer

      Yeah, JUMP! is such a good deal for the consumer! /sarcasm

  • Jedediah Kramer

    Bill Hader!!!

  • iosPixel

    T-Mobile seems so much better in the US.

  • Dan

    that’s pretty cool, wish they had a similar plan in Canada

  • fl0manel

    I came off of T-Mobile and landed onto AT&T right before T-Mo started screwing over (then) current customers. I am happy to finally have service, and customer service that wants to help. Plus, with T-Mobile ending up costing more after hidden fees, AT&T is the better way to go, with full coverage, and an amazing line of customer service representatives. I have no intentions on ever making the mistake of switching to T-Mobile ever again, no matter what they try to do to change that. And with T-Mobile’s $400 fee (per line) of leaving (even after 2-year contract is over), it has become an ass to deal with.

  • Markus Hudobnik

    Trade in your old phone? No thanks. But the the 2 phones per year thing is pretty nice… I could try out a galaxy phone for 6 months (been wanting to do that, don’t want to spend crazy amounts of money to do so)

  • Gorgonphone

    uh nope…

  • bw00ds

    lol Those are clever and funny ads.

  • Antzboogie

    T Mobile does not allow Jailbroken devices on their network F$&@ them.

  • https://twitter.com/MrElectrifyer MrElectrifyer

    Way the go taking advantage of the situation T-Mobile! However, even though I’m not on any contract, don’t think I’ll be upgrading from my freed 4S for the next 2 years…