iOS 7 (Messages 004)

We thought Apple by now has figured its customers have come to expect better than this, but here we go again: in a massive outage earlier today, the company’s messaging service for iOS and Mac devices went offline for nearly one-third of its installed user base, by Apple’s own admission.

Now, I know iCloud now has more than 300 million accounts (Tim Cook labeled it “the fastest growing cloud service ever” at WWDC last month). Likewise, I’m aware that with 800 billion iMessages sent and more than 7.5 trillion push notifications received, Apple no doubt has the scale and computing power to drive iMessage.

But something seems to be amiss here. The more I think of it, the more I tend to be bothered by the frequency and sheer reach of these outages. At the very least, I’m beginning to question Apple’s ability to cope with such an exponential growth of its cloud service…

Per Apple’s own iCloud status page, iMessage was down for over half an hour this afternoon.

Interestingly enough, Apple originally wrote that “30 percent of users were affected”, changing the description later to read that “some users were affected”.

Here, check out the original status page report, via 9to5Mac.

iMessage outage (20130709, screenshot 001)

And this is the tweaked wording.

iMessage outage (20130709, screenshot 002)

Peculiar, no?

If Research In Motion had experience frequent outages like this, the press would have been all over them. Speaking of which, we’ll see how BlackBerry copes with the influx of Apple users when its BlackBerry Messenger app hits the iPhone before the end of the summer.

Was iMessage acting up for you today?

Share your issues with fellow readers down in the comments.

  • Gorgonphone

    lol imessage …!? eh

  • doorsunopened

    I was unable to send iMessages for a little while. Seems like it’s back up now

  • Michael

    Mine still wont work .

  • Brandon Higgins

    Mine stopped working too

  • Riley Freeman

    I think you guys overreact. Nothing works perfectly. All things that are technology based have their issues. It’s not the end of the world

  • still not working for me over here 🙁

    • David Gitman

      use whatsapp 😀

  • Brandon Arnold

    #firstworldproblems

    • EpicFacepalm

      Any problem in this blog would be first world problem.

  • hyp0luxa

    iMessage crapped on me from 4:15 to 5:30

  • Johnathan Jennings

    I’ve had iMessage all day, actually I’ve never had an iMessage outage.

    • Matthew Cleveland

      I’ve had small ones, like 3 were SMS and not iMessage. Not sure why people freak out about it so much.

    • Matthew Black

      Same.

  • Matthew Cleveland

    “Massive” outage is 30 minutes? Whatever will we do!

    • THE WORLD IS GOING TO END BECAUSE THE NSA CAN’T SPY ON OUR MESSAGES FOR HALF AN HOUR

  • Liam Mulcahy

    I have a easy solution that always works for me I log out and sign in again

  • Rowan09

    I’m good

  • Matthew Black

    Oh god. What sort of idiot wrote this article? It’s a free service that doesn’t stop you from sending SMS messages if it goes down.
    I can’t believe the writer of this article is so pedantic. What an absolute loser.

    • I know 30 minutes is not a lot but the big thing is that Apple is such a huge company and it’s definitely capable of making iMessage less crashy. But I admit it’s not a big problem.

      • Matthew Black

        iMessage isn’t crashy.

      • yeah sorry you know what I mean

  • Kawaiibaby16

    My Mac was having the most issues, iPhone seemed to work perfectly.

  • J™

    What is iMessage? *sacarsm*

  • Adham

    iMessage Outage didn’t affect me. Also, 30 min is not a huge deal. Definitely Apple has had more outages than BlackBerry’s BBM (only two or three major ones for BB vs the multiple Apple has had).

  • Dixon

    im glad i have SMS flat so i dont worry .. but i love imessage and hope problem will be fixed asap

  • Winnzipp

    Doesnt work for me….