iWatch concept (Martin Hajek, multiple 001)

Apple’s iWatch trademark filing world tour could hit major roadblocks in the United Kingdom and over in Apple’s home turf of the United States, it has been discovered.

According to two separate reports, a small California firm has taken steps to trademark ‘iWatch’ in the United States.

And over in the United Kingdom, a network services firm owns a Community trademark on ‘iWatch’, basically a trademark that applies across the European Community, which includes Belgium, Italy, Luxembourg, France,, Netherlands, West Germany, Denmark, Ireland, United Kingdom, Greece, Portugal and Spain.

As a result, Apple is likely going to have to either pay these companies to buy the trademark or face a legal battle should it in fact decide to launch a rumored wristwatch product…

According to The New York Post, Fresno, California-based OMG Electronics applied for an ‘iWatch’ trademark in the United States. The small company attempted to raise funds to build its iWatch product on Indiegogo nine months ago. However, it only managed to raise a paltry $1,434 in crowdsource funding.

It is also possible that OMG Electronics is simply trolling Apple in the hope of seeking a trademark payoff if the iPhone maker releases a smartwatch with that name. Its Spartan website certainly gives us plenty of reasons to consider the latter theory.

Here’s OMG’s iWatch concept pitch they used to raise money through crowdfunding.

A small firm filing for a trademark to troll for a trademark payoff certainly wouldn’t be unheard-of. Apple, of course, could ask the courts to revoke such bogus filings provided a troll hasn’t actually created and marketed a product with that name. We at least now know why Apple hasn’t moved yet to trademark ‘iWatch’ in the United States.

iWatch Japan
Apple’s ‘iWatch’ trademark filing.

As for the United Kingdom and the European Community member countries, MacWorld UK searched the countries Intellectual Property Office website finding that  a Community trademark on ‘iWatch’ belongs to Probendi Inc., a network services firm listed under an Italian address though its website reveals its Delaware, US origins.

“Its product brochure, on the other hand, lists a trading address in Bogota, in Colombia,” the publication has discovered. Probendi may want to use the iWatch brand in conjunction with its app that “sends real-time audio, video and location data to the Critical Governance platform,” as seen below.

Probendi iWatch app

Probendi has held the iWatch trademark in Europe since 2008, and seems to be making use of it, so a legal battle for use of the term seems likely. If Apple creates an iWatch at all, of course.

Following the initial iWatch trademark filings in Russia and Japan, Apple recently moved to trademark ‘iWatch’ in Turkey, Taiwan, Colombia, Mexico and in other countries abroad.

All of this fuels ongoing rumors that Apple is working on a wearable, smartwatch-like device.

  • Christof

    You guys are just crazy… change that “West Germany” into Germany before anyone gets mad at you from there… We’re not in 1960 anymore… Germany isn’t separated anymore (thanks USA btw… ) Crazy…

    • simieski

      I can understand why this mistake was made. The community trademark covers only the original EC members rather than the EU.

      What they failed to realise is that the former East Germany became part of the EEC upon German reunification in 1990.

      Granted quite an epic fail. Someone should probably change it.

      • Christof

        You got it 🙂 It’s kind of fun though…

    • Falk M.

      Yo dawgs I’m from Germany and it quite got me looking like a stupid donkey for a moment… Haha…

      Took me back to London for a moment when I saw a super old (abandoned) exchange office that still had a conversion chart on their walls with “West Germany” haha

      That was four years ago 😀

      • Kurt

        I have a scarf made in west Germany. Pretty funny reading that on the lable.

  • Matthew

    Uh oh!

  • Patrick

    both these mere companies will get owned by apple, they have no chance of winning so its either they join us or go against us, up to them

  • Gorgonphone

    Lol apple can just go with “iTime” instead

    • Kurt

      I would live an end to these i-names

      • Gorgonphone

        Umm iDont think so lol

      • timothy godfrey

        apple owns the letter “I” so the can do as they please
        they have odumbos blessings as well.

      • Kurt

        Unfortunately you are right. And the definitely have our Kenyan born president’s blessing.

  • Grande PHD

    Apple will also face problems in Brazil. iWatch trademark belongs to a local firm since 2003.

  • Maxim∑

    that iWatch start up is a joke… who is going to browse the web on a 2in display.. It lags so much

    And they filed that trademark knowing Apple would want it to get money.

    • It will be for things other than browsing the web, that’s for sure

    • Gorgonphone


  • Danuel Carr

    Dick move guys, dick move.

  • J. Rockwell

    LMAO at the amount of lag that watch had when simply scrolling though its main screen!

  • ☞Dylan James Kroger

    Did you guys predict the iPad before it came out?