iOS 7 hints at growing interest in Apple pre-release software

By , Jul 3, 2013

ios 7 beta 2

Whenever Apple releases new software, consumers rush to give it a try. Now the average Apple user wants in on pre-release software once the domain only of developers and others paid to ensure everything is in order.

There has been such interest in the changes made to iOS 7 that this so-called ‘beta’ software is being adopted at a faster pace than test versions of iOS 6, one company noted Tuesday.

More than twice as many iPhones are online with the beta version of iOS 7 than was the case when the pre-release version of iOS 6 was made available to developers, according to a company which optimizes websites for mobile users.

Why the heightened interest in software declared not ready for mass use? How is Apple responding to this trend?

As of June 17, iOS 7 betas accounted for 0.46 percent of the firm’s total traffic, nearly double that of the iOS 6 beta which registered 0.25 percent over the same period in 2012, according to mobile web optimizing irm OnSwipe, via TechCrunch.

Individually, 0.77 percent of iPhones and 0.28 percent of iPads were detected running the test version of Apple’s mobile software. This compares to 0.38 for iPhones and 0.19 percent of iPads found to be running last year’s pre-release iOS 6.

Why the increase in interest in Apple’s pre-release software?

There are many possible explanations.

Firstly, with the introduction of so many new features, as well as a totally-revamped “flat” user-interface, developers are showing twice as much interest in retooling their apps to look best in the new digs.

Secondly, consumers have followed the twists and turns regarding this version of iOS in the most minute detail. As author Darrell Etherington points out, there was a record audience to hear Apple CEO Tim Cook and others describe software and products not likely to appear on shelves until this fall.

In response to the growing interest in its pre-release software, Apple is clamping down on its retail employees, ensuring the company speaks with one voice when it comes to iOS.

iOS 7 (multiple iPhones, flat 002)

Some retail Apple employees have said they were threatened with firing if they showed the iOS 7 beta installed on their personal iPhones to customers. At the same time, Genius Bar workers were also admonished against servicing customers who had the beta installed on their handsets.

It’s a wonder how long Apple can continue this two-track way of marketing.

Hyping its next software while trying to control the message is a bit like poking a lion to prompt it to growl while making sure you’re not eaten.

Meanwhile, the third iOS 7 beta is expected to appear July 8.

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  • pizo goon

    First

    • Mike M. Powell

      >_>

    • Gathomblipoob

      So I’m guessing there’s no minimum age requirement for this section?

      • Yunsar

        What was the comment? It was deleted.

    • Kurt

      Twelfth

  • Amad

    I hope they improve on ios 7 cause its making me think twice about android.

    • Juan Herrera

      Judge the final, not a beta.. If the final fails you, then feel free to explore droid.. i hated it and i’ve only been a iPhone user for just a couple of years, so it’s not fanboyism. I just like the ease of use.. there’s also a point of over customization that i don’t like, but some people look for those things so maybe that’s your thing.

    • Rowan09

      Why? I personally prefer IOS over my Note 2. I own both and my Note 2 collects dust. Most people I know that owns an Android never customize it at all so it’s just something for a fanboy to brag about. After trying Android I believe you will appreciate IOS a lot more.

      • Kurt

        I’ll take your dusty Note 2

      • Rowan09

        Lol. If I didn’t spend money to fix the screen I would.

      • mehrab

        I know the feel. I have had the note 2 and the htc one and the and the nexus 4 too but I prefer the experience of ios

      • Jay Kay

        you must be working at some phone shop.

      • mehrab

        My uncle does lol :p but i still buy them i get discounts i didnt have these phones at the same time i always resell so yeah

      • Jay Kay

        who are you?

    • Nipasaurus

      What always wins my opinion is the fact that apple products have an orgasmic jailbreak community. For example, i can’t imagine my life without moviebox!

      • Rowan09

        I agree. It’s an amazing app.

      • Sarah Hochberg

        agree

      • mehrab

        It’s AMAZING

      • Rudy

        Don’t forget about the Apple Tv, u can airplay all ur 720p moviebox movies to your big screen !! That’s a reason alone to own an IOS device in my opinion.

      • Kurt

        I have my computer hooked up to my TV. That’s the best option.

    • GuyBey0ndC00L

      We need more features that can be use for the real world and more togetherness of Apps we use. Adding more share buttons don’t cut it for me. iOS has been lacking so bad is so many things, the improvements they shown are to small. After 6 major iOS updates and soon to be 7. Don’t you think is about time Developers can use there own tools and engines to make app. Why can’t we pick our default apps please. Chrome is a beast on Mac, PC, and Android but on iOS its more of a paint job. Apple doesn’t even let developers use the Nitro JavaScript Engine, why. I hope iOS7 makes me want to keep buying iPhones.

      • Xee

        This. I really would like Apple let users chose their default apps for Mail, Web etc.

      • GuyBey0ndC00L

        Me too, plus let developers use the own engines for building apps…

      • mehrab

        I used chrome alot but now im all safari on mac and ios. More smoother faster cohesive expirience. But chrome is amazing too

      • GuyBey0ndC00L

        I go back and forth with Safari and Chrome. Seem like google really likes Macs, on PC I was a Firefox user but on Mac it did seem right. On my Macbook Pro with amazing trackpad Apple has, Chrome just continue to win me over. I love to have extensions and tweaks something Safari is ok at but overall not to good at.

      • mehrab

        Safari is more faster smoother and responsive their tabs aren’t bad either. And you get features like reader. Also in mavericks they are going for 60 fps scrolling which will make me fall in love with safari all over again

    • GuyBey0ndC00L

      I have iOS7 beta 2 looks great, but feels more like a paint job. Don’t get me wrong there some really useful things and features but anyone that be Jailbreaking for along time will tell you its be done before nothing new. Where my Quick Reply and Quick Compose for MMS. If there ONE TWEAK Apple should add from the Jailbreak screen its “Activator.” So we can control our iDevice the way we want.

      • mehrab

        Activator is very completely complicated the avg user wont even use it for the complexity of it

      • GuyBey0ndC00L

        I want Activator for advanced iOS users, via option is settings app. The average user can do with out it.

      • mehrab

        Exactly apple wants to give something which everyone would want not just you. And again its comlicated

    • Cameron Chao

      Makes me wonder why you havent gone to Android years ago.

  • Arthur Geron

    Appe is making the biggest change to iOS I`ve ever seen, they`re not just totally changing it and adding tons of new features, it looks like they are opening it for jailbreak as well, like Tim Cook said on the keynote( we are opening iOS for third-parties).

    • Juan Herrera

      also seems as though a jailbreak is well on the way already for iOS 7 so a all new iOS and a JB this fall leaves plenty to look forward to. I, for one, am excited.

      • Arthur Geron

        true!

  • Luis M. Maldonado

    Can’t wait until September to get the new iPhone with iOS 7!

    • Jay Kay

      me too but waiting is the only choice we have.

  • Kurt

    It’s because iOS 7 looks awesome!

  • Tony Klapatch

    Then there are the teenagers who install iOS 7 to look “cool” and have “swag”.

    • Jo

      We ALREADY have swag OHHHHH

      • Guest

        Swaggity Swag bro

  • Jo

    Come on Apple LET US HAVE IOS 7!!!!!

    • Sarah Hochberg

      you’re kidding right? there’s a reason it isn’t released yet to the public. it isn’t complete!!

      • Your Daddy

        Well we’re curious!

    • Jay Kay

      you will in next two months

  • Joseph A. Ahmad

    I’ve always preferred the white iPhone, but I’m thinking it’s time to give the black iPhone a try. It’s too good looking to get the white one again in my opinion. And considering how much I’ve been entangled in Batman lately, it would be a proper fit. Beta testing this software is remarkable, but if one thing had to crash all the time, I would wish it wouldn’t be my music, that’s what I live for :( … but anyways, beta 3 is around the corner and I assumed the risk when I got beta 1 from the dev portal. And there’s no way I’m going back to iOS 6, after running iOS 7 for almost a month, I love the feel of it. Remember folks, don’t leave negative reviews on the app store!

  • Adel Ali

    IOS 7 makes you feel like your in a new house, but with the same blueprint but new paint

  • @sexyhamthing

    maybe because its different? if ios 7 were just like ios 6, i doubt people’d pick it up as readily

  • Gorgonphone

    All i want is the jailbreak

    • Jay Kay

      Sorry & bye bye

    • Rudy

      I’m not updating until an untethered jailbreak is out !! i was close to sell my ipad 4 and iphone 5 bfr evasion was released and now they are just Perfect !!

  • 3aloo1

    Air drop is a nice feature and dangerous because some stupid people will accept viruses and malware

  • Chris Gilmore

    Hey iDownloadBlog, just a question: You have jailbreak downloads, why not iOS7 Beta downloads? I get mine from torrents. and I have had beta 1 and now beta 2 (works fantastic btw). Why not just have the downloads available?

  • n0ahcruz3

    Lol sharingan settings icon