Apple introduces new app pricing tiers

By , Jun 28, 2013

App Store Money

As you know, Apple gives its iOS developers the freedom to choose pricing of their wares on the App Store, keeping 30 percent of the proceeds to itself. But rather than let a developer price an app at fifteen cents, for example, Apple offers a bunch of tiers. This also means localized versions of apps carried on international App Stores are priced differently to reflect a rough conversion of the U.S. prices.

Seeking to better align with the pricing structure in the U.S. App Store, Apple has now introduced alternate tiers for international App Stores so developers can price their software in .99 increments in the country’s native currency…

As noted by Mark Gurman of 9to5Mac, a new .99 Euro price tier is now available in some European countries.

App Store pricing tiers 001

Other App Stores, too.

App Store pricing tiers 002

It wasn’t immediately clear for how long these new tiers have been active, but it appears to be a new thing. Apple’s iTunes Connect portal devs use to manage their iTunes content includes a pricing matrix which can “assist you with your pricing decision.

iTunes Connect (apps price tier schedule)

As seen above, the system allows developers to schedule price tier changes for their apps and in-app purchases over time, which is useful for time-limited discounts and promotions.

My only worry is that some developers could take advantage of the new tiers to make their non-U.S. App Store items more expensive due to currency exchange rates.

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  • ✪ aidan harris ✪

    “My only worry is that some developers could take advantage of the new tiers to make their non-U.S. App Store items more expensive due to currency exchange rates.”

    After reading this article that was my initial though too since there are some greedy companies out there *COUGH* *COUGH* EA that exist to only to make as much money as possible. Hopefully developers will not be greedy with this new pricing tier since anyone will tell you that $0.99 != £0.99 and vice-versa…

    • Kurt

      Sounds like Apple is the one being greedy as they know what the developers will do. Sorry to say that, please don’t be mad at me. it’s nothing personal against you.

      • ✪ aidan harris ✪

        It’s all in the hands of the developers. Apple couldn’t care less about earning a few more pence or cents on an app. Developers on the other hand…

      • Kurt

        You really believe that huh? Probably think Bilderberg doesn’t exist either huh?

      • Michael Jack

        “Probably think Bilderberg doesn’t exist either huh?” What a stupid way to imply that Aidan Harris is himself stupid/ ignorant. Ridiculous.

      • Kurt

        What would be a better way to imply that aidan harris is himself stupid/ignorant?

      • David Villamizar

        So you are of those who still think that apple exists only to make “amazing products”? LOL

      • ✪ aidan harris ✪

        Yes I am. Why? Do you have a problem with that?

      • David Villamizar

        No problem here, just find it quite silly to believe what a marketing department wants you to believe.

  • Kurt

    I would rather pay 1 dollar than 99 cents. Most of the countries I lived in didn’t have this stupid 99 cent thing to fool its customers plus, tax is included in the other countries.

  • Gaz

    Great so all the 69p apps on the uk store will jump to £1!

    • Falk M.

      Eventually, we all get shafted unless we were US customers who apparently never see a price hike although the dollar didn’t really perform too well compared to many other currencies…

      And we all know: once the price has been adjusted upwards, it never gets back down no matter how strong the currency gets.

  • Name

    Not first

    • Falk M.

      My hero is in danger! :,(

      • Kurt

        Poor guy :( He could have been first if he only tried a little harder

      • Falk M.

        Must be because he left Google Reader in advance. :D

      • Name

        Sorry I let you down; I’ll do better next time

  • Falk M.

    Hooray, from the earlier 79 Euro cents to 89 cents to 99 cents.

    Suuuuure, why would devs not take advantage of another sub one buck tier?

    Little reminder: 79 cents in Euros is still more than 1 USD, so the reason of currency adaption still stinks. Now even more.

    • Kurt

      I was there when 1 dollar was 1.25 Euro…I felt like a rich student as my US dollars converted into lots of Euros

      • Falk M.

        And now a Euro is worth over 1.30 USD…
        How things have changed, quite interesting indeed.

      • Kurt

        aren’t you in Sverige? you guys don’t have the euro…
        Edit: oops, du bist von deutschland

      • Falk M.

        No problem and aye, Germany. :)

  • Özgür Yılmaz

    1.79 TRY to 1.99 TRY -_- still just 3 cents more than the US Store, I’ll consider myself lucky.

  • Sigurd Boe

    NOOOOOO, this means more expensive apps (and maybe in apps?) for my country….

  • ameer

    ameer