Outspoken Apple analyst calls iOS 7 changes most important in iPhone history

By , Jun 11, 2013

iOS 7 (iPhone 5, flat, white, homescreen)

Love it or hate it, Apple’s newly-unveiled iOS 7 will breathe new life into the aging iPhone, argued one analyst late Monday. Unlike hardware changes which have a short lifetime in terms of public curiosity, phone software updates are mesmerizing.

In a note to investors, Piper Jaffray’s Gene Munster writes that the changes within iOS 7 will spark renewed interest in the iPhone, which some felt was being overshadowed by its Android rivals, such as the Samsung Galaxy S4…

Per CNET, Munster wrote:

We believe iOS 7 is a reason for users to get excited about their iPhones again by giving it a new feel, which is something that we believe has been lacking in the past iOS updates and subsequently device launches, regardless of hardware design.

The most visible change to Apple’s mobile software update is a ‘flat’ design of the user interface, a switch championed by the firm’s design guru, Jony Ive. Since 2007, the iPhone has followed a more life-like design philosophy held by Apple co-founder Steve Jobs and the former iOS chief Scott Forstall.

iOS 7 (multiple iPhones, flat)

Unlike hardware changes, which iPhone owners shrug off after just a few hours, “the OS is what mesmerizes people longer term,” according to the analyst.

Mesmerize or anger.

While over half of readers who take part in our informal iOS 7 makeover poll said they loved the new design, nearly a third described the new interface as polarizing and will need getting used to.

Designers should also love the changes.

iOS 7 (three-up, Photos, Camera, Weather)

Not only is ‘flat’ in vogue, but reversing all the psychic damage from the iO7 facelift will likely mean an upsurge in business. Indeed, Dribble, a popular online hangout for designers, is featuring a number of makeovers of the new iOS 7 home screen.

It is almost a certainty that we’ll see hacks to rollback the ‘flat’ UI.

Despite the power of iOS, Munster couldn’t resist predicting new hardware, such as a low-cost iPhone and the iWatch over the next 18 months. Naturally, we couldn’t have a Munster analysis without the latest timeline on the mythical Apple TV set.

Specifically, he’s calling for the budget iPhone in September or October and a standalone Apple television set by year’s end. He’s also expecting an iWatch and an iPhablet, both some time in 2014.

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  • Ricky

    They should have fired scot long time ago! All he was doing is just updating do not disturb ahahah joking

    • Ahmadjoon

      So wrong! Scott was absolutely wise!

    • Gorgonphone

      omg IDB i thing we have been hacked by apple clearly these silly comment are a joke..

    • mav3rick

      Jobs and Forstall work and vision brought AAPL at what it is today. Also their work made possible to communities as iDB to exists and as many here to have where and what to talk about today.

  • Derrik Reichard

    People just don’t like change. I personally love the new UI. I think it looks elegant, clean, and modern. They did everything they could to change the OS without effecting how it operates and I think they did a great job! Way to go Ives!

    • imthaz

      Never agreed with anyone on the internet more than this. iOS 7 is gorgeous.

      • Didrick Namtvedt

        I agree with both of you. From an aesthetic point of view, I would say this looks to be the best version of iOS ever. Can’t wait to try it out this fall!

      • Gorgonphone

        i think apple has planted PR drones in here… what a mess

      • Fahad Mahmood

        I know! I am in LOVE with iOS 7!

      • Gorgonphone

        sad t5hat apple can get away with is BS and the fans just accept it … what a shame..

      • Mustang5Oh

        Can’t you fandroids troll elsewhere?

      • imthaz

        You don’t need to be a fan or a hater to appreciate beauty.

    • Gorgonphone

      ui like change but it must improve things … don’t take a Lamborghini and Chang it into a damn Toyota corolla..

    • Chindavon

      I’ve had it installed since early this morning and just love navigating through it. There are a few bugs and hiccups here and there, but a great beta so far. It’s quite refreshing.

  • Cameron Nelms

    Did any body on iOS 7 get a Verizon 14.5 update? What are the changes to it?

    • MrM0N0P0LY

      I got an AT&T 14.5 update too, I’m just gonna reinstall The hacked AT&T 14.1

  • omar10393

    I love the new UI and the new features. Installed it last night and have been enjoying it a lot. Only problem I’ve had so far is horrible battery life. Standby time is great but once you start using it battery drops like crazy.

    • http://klikkit.co.uk/ Jake – Klikkit

      Keep seeing everyone complain about the battery, it seems fine for me :/ maybe because the jailbreak was so horrible to mine..

      I really hate the majority of the app icons though.. rest of the OS is beautiful

    • Liam Mulcahy

      It’s a beta version there is going to be lots of bugs

      • Guest

        I am well aware of that, I was just pointing out the problems I’ve had so far.

  • rasengan720 .

    i love the new look of ios 7 but please put the old dock it looks better than this one

    • Gorgonphone

      and put the old icons too and he old everything thanks..

      • Jay Kay

        hahahahaha

  • maverickmax

    “can’t innovate my ass”…:)

    • Jim Stanford

      My wife calls me Eeyore so I don’t usually lol, but I did lol at that.

    • Gorgonphone

      inovation a side they need to hire a UI designer stat

  • rosssimpson

    Make the icons less vibrant and you’re onto a winner Apple!

    • Gorgonphone

      im hoping to god they tweak the UI images and make them more sensible..

  • JoelJEstrada

    I’m considering installing but is it worth losing my jailbreak?

    • Damian W

      stay with jailbreak.

    • Jim Stanford

      I think I will probably lose the JB once iOS 7 is final. It looks like I will have no need for it. ymmv, of course.
      I really did think were going to release something half-hearted, but it looks great!

    • Braydin72

      I count at least 7 features from jailbreak tweaks in iOS7 beta 2. 7 that are the primary reason I jailbreak in the first place. From simple to critical functions. beta 2 still is beta though so it is unsteady at times, apps act wonk and those that aren’t used to that should stay far away until a final product is released. My “tweaks” are usually functional in nature and not aesthetic changes so I’ll start with the aesthetic first. 1. Active Backgrounds, 2.The new Control center. (technically this counts as a couple things, One is the ability to toggle bluetooth and wifi the other is the flashlight and calc on the lock screen.) 3. True Timestamps availbale in your messages app. 4. Notification center is now also a pull down calendar and is abailable from the lock screen. 5. Live Clock icon. 6. Task manager with screen previews, and 7 last but definitely not least. Blocked Caller ability. (Been begging for that forever) Theres a ton more just not ones i used. to me worth leaving the Jailbreak behind

  • Latrese

    Lol y was this never shown on a BLACK iPhone?? I mean even if the 5S does come in colors a lot of ppl still own black 4/4S/5s …

  • Kaptivator

    I like ios7 from the pics i see being posted. However, is there a way to put the phones screen on a black iPhones body? hopefully I’m making sense. Its just in my house, my wife has a white iphone and i have a black one to keep down confusion when grabbing phones in the morning. lol. Simply put…I want to see what the screens look like on a black iPhone.

    • Markus Seiler

      Here it is. (sorry for the upper white line, just a fst photoshop)

      http://img826.imageshack.us/img826/8186/iphoneios7black.png

      • Gorgonphone

        eewwwww

      • Kaptivator

        Thanks..I appreciate you taking the time out to put that together for me.

      • Jay Kay

        Looks awesome on black iphone

    • Gerardo Castro

      They look the same… no UI color change

      • Kaptivator

        No UI color change, however it brings out the black in the camera, stocks, clock and compass app icons. It also makes the colors appear less vivid when encased in black. Thus, dumbing down the vibrance of colors in the other app icons when against the white iPhone. Rearrange those 4 apps and a different wall paper and I’m in business..visually.

  • Pitchy

    iOS7 looks great, but I cannot help but to notice that there are things that look an awful lot like Android, Windows Mobile and Cydia. It makes me wonder how much originality there is in iOS7. It seems more like a facelift to flat and icon redesign (which look fantastic mind you) but also look a lot like other mobile OSs. Flat and icon redesign doesn’t seem much on the revolutionary tactics of the past.

  • Johnny

    is it possible to disable the animations and the “3d” icons?

    • Gorgonphone

      can we disable the whole look and replace it wirth IOS 6

      • Jay Kay

        yes dont upgrade it.

      • Jay Kay

        yes dont upgrade it.

  • Gorgonphone

    i dnt mond flat but this is just ugly and poorly executed makes windows phone look great

  • rasengan720 .

    It would be better if they used the icons from ayecon theme instead

  • Fahad Mahmood

    After watching the keynote, and checking out all the features at the Apple website, I got a text on my phone. iOS 6 never looked uglier, holy.

  • momerathe

    I’m not really seeing much fundamental change here in iOS7. You’re still crippled by the per-app sandboxes for file handling; There’s still no platform-wide implementation for tabs/multiple pages per app.

  • Girish

    scot forstall had a big hand to bring where apple is today,,,,
    but lately he was not at his best,,,,
    so everything hapens for the best,,,,,
    its good johny ive took over,,,n craig got the chance also,,,the future of apple ;)

  • ben

    how do i get the translucent dock instead of the gray bar?