iTunes 11 (Albums)

In what has become almost a customary, pre-keynote tradition, The Wall Street Journal has just posted a story claiming that it has confirmed the long-standing rumors that Apple will be introducing a new streaming music service tomorrow.

According to the report, Apple is poised to unveil the new service during its keynote address tomorrow morning in what it calls its most ambitious collaboration with the music industry since the launch of the iTunes Music Store a decade ago…

Here’s more from the WSJ:

“The highly anticipated new service—expected to be available only in the U.S.—will allow users to stream a radio-like channel of music based on their interests. It will be supported by text and audio ads from Apple’s iAd service, people familiar with the matter said. It will feature “Buy” buttons to drive downloads, they added.

It is expected to be a highlight of Apple’s annual developer conference, which begins Monday, and launch around September. Apple has signed deals with Vivendi SA’s Universal Music Group, Access Industries Inc.’s Warner Music Group and Sony Corp.’s Sony Music Entertainment and Sony/ATV Music Publishing in the past few weeks, these people said.”

The report goes on to say that talks over the streaming service started more than a year ago, and dragged on, forcing Apple to delay the launch. And unsurprisingly, they heated up again after Google launched its music service last month.

Also unsurprisingly, the paper says discussions were mostly between label execs and Eddy Cue, Apple’s SVP of Internet software and services. Cue helped get iTunes off the ground 10 years ago, and has developed a reputation as a strong negotiator.

As for the service itself, dubbed ‘iRadio‘ by the media, it seems like we have a pretty good idea of what to expect. Reports say it will be free of charge, supported by ads, and play music in a Pandora-like fashion using Apple’s Genius technology.

All other details will have to wait until Tim Cook and company take the stage at Moscone West tomorrow. Apple’s keynote is scheduled to begin at 10 a.m. PST, and iDB will be here all day to provide you with live updates of all the announcements.

Any last minute predictions or comments on iRadio?

  • TM

    Is anyone actually excited for this?

    • trumpet444

      I’m not really. I’m quite happy with spotify. This sounds like something I’ll try for a day or two and be done with it

      • TM

        Yeah, I already pay for Spotify and have no interest in leaving.

    • Om

      I actually am. But for iOS 7. Not so much for iRadio. I don’t think it’s a good thing to include ads. It’s probably going to tick off majority of the listeners. JMO.

      • TM

        Oh, I’m stoked for iOS 7, iRadio, not so much.

      • ✪ aidan harris ✪

        How can they afford it without ads though? This is Apple we’re talking about so they’ll probably be IAP’s for unlimited skips and no ads etc. the only thing that bothers me is whether it’ll be US only since all the media has depicted iradio as a service that has struggled to gain licensing so I doubt they’ll have any international streaming licenses (hopefully Apple will prove me wrong though as I am a paying iTunes Match customer

  • Adham

    “Only available in the US”

    Well, nothing to be excited about then, pretty much the vast majority of good radio services are US only. The winner of the radio race will be the ones who are able to expand outside the US to Canada and major European countries first.

  • Willie

    if its just available in the US then im not really hyped about it anymore.

    • trumpet444

      surely only at first though

      • Willie

        there are many services out there, so i dont see why i would wait for apple

  • I can’t wait!

  • Victor Rosales


  • Sal

    I wonder if us iTunes Match subscribers get a month free or something. I doubt it would be included in our subscription. Would be nice lol

    • Michael Hulet

      The rumor is that it’s free for everyone, but iTunes Match subscribers get to download the songs they like for free instead of buying them

    • Joseph

      …People actually use iTunes Match? That thing faded from my mind ages ago. Importing my music from iTunes into Google Music gives basically the same effect, but for free.

      • Sal

        Actually i meant to cancel after my first year but it auto renewed and just let it go. i been trying to upload my music to google music for quite a while. i have over 7500 tracks and its taking long. My upload is only 1mb. iTunes match has gotten much better and haven’t had any issues lately so we will see how this year goes.

      • ✪ aidan harris ✪

        Except iTunes Match is integrated and streams iTunes quality music as opposed to crappy mp3 quality…

      • Joseph

        >crappy mp3 quality
        You can’t hear the difference easily unless you have an expensive headset or just have the ears for it. I want to listen to my music across all platforms (iOS, Android), so iTunes doesn’t cut it anyways.

      • ✪ aidan harris ✪

        Fair enough. I’m not disagreeing with your choice of using Google music since I use it too just not for iOS since even with Google chrome google music is just a pathetic user experience compared to what it is on Android. I might actually consider using Google Music more and iTunes Match less if Google get their act together and launch an iOS app.

  • Tim Cook

    How could this have leaked OUT!!! I know, we will not reveal iRadio till next WWDC. Then these “jailbreakers” won’t trust these jailbreak websites no more! That should do it!

    • Matt Taylor


  • Sahil

    We have faith in the jailbreak community… they’ll come out with a way to stop the Ads!!! 😀

  • Gorgonphone

    eh im not interested …music is free and ji have enough suppliers already

  • Chris Gaunt

    I always love a good ‘confirm’ of a rumor!!

    I still love it… iRadio. Apple has just invented Pandora? 13 years later?