iWatch cocept (Martin Hajek, MacUser April 2013 issue 006)

Apple reportedly has filed in Russia to trademark ‘iWatch’, the supposed name of the rumored wearable computing device. However, some in the tech media are skeptical, suggesting the report in a Russian newspaper follows none of Apple’s usual steps preceding a product launch, such as in the case of the iPad.

The newspaper Izvestia this week reported Apple filed for the trademark under the 9th and 14th classes of the International Classification of Goods and Services. The report asserts Apple could face competition from similar local products. However, one Apple blogs has failed to find the trademark registered with the official Russian Federal Services for Intellectual Property…

“Apple has filed for ownership of product names before their official announcement in the past, but historically those registrations have been done discreetly overseas under shell corporation names,” writes AppleInsider.

In 2006, the ‘iPad’ name was trademarked using the British shell corporation ‘IP Application Development Limited,’ or ‘IPAD Ltd.’

Recently, there has been chatter among the Apple supply chain about limited production of an iWatch device with a 1.5-inch screen. Even though analysts have estimated when the device might appear, Apple itself has had little substantial comment on the rumors.

Analysts and the media next week might have another chance to get some information on the iWatch rumor as Apple opens its annual developers conference next Monday.

  • Boss

    No wonder pretty sure Apple leaked the iWatch in the latest ad called
    Music Every Day

  • Pranav Shankar

    call me old fashioned but i like analog watches…ones that use gears and dials…..i doubt ill adopt the ‘iwatch’..:P

    • Mitchell Petrie

      i have to agree, wearable tech yeah but a watch? i wouldn’t wear it

      • At least wait to see what`s Apple idea on this one before saying that.
        Few years ago I was saying that tablets (aka microsoft table) are useless.

      • Mitchell Petrie

        I would like to say i agree but i’ve always liked the idea of tablet computing like from films but with a watch im quite happy with that being for the time alone and other than that just looking nice.

  • Gorgonphone

    i would get one