iPad mini reportedly accounted for over 60% of Apple’s tablet sales last quarter

By , May 1, 2013

iPad mini box

The iPad mini has been extremely successful for Apple since it launched late last year. How successful? Well according to a new report, it accounted for more than 60% of the 19.5 million tablets the company sold last quarter.

Apple’s iPad sales showed significant growth last quarter–they were nearly double what they were during the same 3-month period last year. And a lot of industry watchers have attributed the jump to the mini’s popularity…

DigiTimes reports:

Apple’s total iPad shipments were 19.5 million units from January to March, of which iPad mini accounted for 12.5 million units, showing that the 7- to 8-inch segment has already become the mainstream of the market, said the sources, adding that the second-generation iPad mini could make an appearance as soon as August.

This is worth looking at for a few reasons. For one, it means that the mini is seriously cannibalizing sales of the larger iPad models. And two, because it costs more to make, and is less expensive, it’s hurting Apple’s profit margins.

And while those margins will improve over time, they’ll likely take another big hit this fall when Apple unveils the next-gen iPad mini with Retina display. By most accounts, it will add at least $50 to the tablet’s BOM (bill of materials).

Speaking of the next mini, DigiTimes notes that Apple could launch the tablet as soon as August. It was initially rumored to make its debut in the spring, but recent chatter has suggested it’s going to land in the fall, alongside the iPad 5.

It’ll be interesting to see what the iPad mini/iPad mix is like around this time next year. Do you think the mini is going to continue to eat away at the iPad’s marketshare, or will the rumored iPad 5 redesign help turn things around?

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  • Gorgonphone

    yup cause its cheaper… sad that it didnt launch with retina..lolo

  • http://www.facebook.com/mykelxmonroe Mykel Monroe

    I think Jobs was more concerned about this fact more than the size of the tablet. It’s not like Apple to make money slowly, or at least not anymore, so this may be actually kinda worrying from a financial standpoint.

    • http://www.facebook.com/mykelxmonroe Mykel Monroe

      Look out everyone Capt. Obvious has made port.

      • Gorgonphone

        ^^^^un dud you just diss yourself?? hahahha

  • andyr354

    I sold my iPad 3 and went mini myself. So much more convenient for what I use it for. Might not fit everyone but I had the iPad sitting around for two months and never used it anymore.

    • ‘Ariff

      meaning you never used the mini again or….?

      • andyr354

        “I sold my iPad 3″
        All iPad mini now. That and my iPhone5

      • Gorgonphone

        i sold my ipad 3 for the ipad 4… the ipad 3’s graphic processor was too weak for its screen but the ipad 4 is a total beast

    • http://www.facebook.com/mykelxmonroe Mykel Monroe

      Dude, totally the same boat. I bought my iPad 3 before I got my iPhone 5. I had the 3G on T-Mobile before that. Sickening. I also had an iPod touch 4G that bit the dust so I thought to replace it with the iPad and be rad.

      Come to find out…

      Don’t get me wrong. I love my iPad. But I am on the run alot and the convenience factor of my phone is a little more significant than my iPad.

      I’ve been thinking alot lately about selling it too. What I really want is a MacBook. In retrospect I should have saved up and just went that route.

      -___-“

      • Gorgonphone

        yup i jave a back book pro for work and an ipad4 for play.. i may get the ipad mini retina version if it has the same specs as the ipad4..lol

    • Gorgonphone

      wow you went from retina to non retina ..lolol

  • http://twitter.com/aidanharris1 ✪ aidan harris ✪

    This isn’t a surprise considering Apple have undercut the iPad mini in everything. The iPad mini is effectively a smaller iPad 2 and to be frankly honest I’d rather have an iPad 2. Although that’s just me but I can see the appeal of a smaller cheaper tablet since I use my iPad 3 all the time but a much smaller, cheaper, non-retina iPad mini is probably better for most other people that are not as much of a heavy user as me. Does the supposedly in-development iPhablet (if the rumours are anything to go by which they probably aren’t) not make the iPad Mini obsolete?

    • Gorgonphone

      yes the ipad mini is a small ipad 2 and that suuuucks… it should be specked with the larger version and have a retina screen at all times.. but they were gong for women and kids who don’t care about specs at all..

  • http://twitter.com/PatatoOor  Patator

    not because it’s cheaper… it’s because of size and weight… perfect iPad minus retina screen…

    • Gorgonphone

      price was also a big factor for many buyers..

  • @dongiuj

    “Apple won’t make an iPad mini…It’s not Apple…It won’t happen…I’ve used Apple products for many years now and I know for sure that Apple won’t make an iPad mini”.
    I will never forget all those people that made comments like this and got angry with me when I question them about their comments about why they were so sure. I just laugh at people like this on any topic about Apple now that little fangirls think they’re so sure about how Apple think and what Apple will do.
    FOOLS!

    • Gorgonphone

      apple had to make a min ipaD cause it was a very lucrative segment that was being capitalized by other companies…

      what apple needs to do is make a damn larger iphone..