Despite the massive marketing blitz, Microsoft’s Windows Phone platform has managed to regain but a fraction of market share lost to iOS and Android in years past. Figuring it could take a page from Samsung’s marketing handbook, Microsoft on Monday published on its YouTube channel a new Windows Phone commercial which takes a mandatory jab at Apple’s iPhone and its Siri digital personal assistant while also poking fun of Gorilla-sized Android devices from Samsung. The funny ad is aimed at boosting Microsoft’s and Nokia’s stagnant sales of Lumia handsets in the United States…

The two-minute video depicts an all-out brawl at a wedding, with guests first trading insults over their phone choices.

At one point, an iPhone-totting guest asks an owner of a jumbo-sized Galaxy phone to move his “enormous” device so he could record the ceremony.

“Aren’t you a little young to have an iPhone?”, another Galaxy users asks an old lady, subtly referring to HTC’s CEO dismissing the iPhone as not being cool anymore because your parents own it.

The highlights: insults such as ‘iSheep’ or ‘copybox’, in a clear jab at Apple’s walled garden philosophy and Samsung’s copying of the iPhone, with the crowd clearly split 50:50 between the iPhone 5 and Samsung.

The commercial wraps up with the “Don’t fight. Switch.” tagline in a subtle reminder that Windows Phone owners don’t need to resort to this kind of insult-trading as they presumably already carry the best device in their pocket.

Here’s Samsung talking Galaxy S4 design.

Despite a record high sales of Windows Phone-powered Lumia devices in the recent quarter, US buyers continue to avoid Microsoft’s phone platform.

On an annual basis, Lumia devices are down 33 percent as Microsoft and Nokia struggle to take Windows Phones off the ground.

And as smartphones outship feature phones for the first time, hardware cost is becoming the defining factor for first-time smartphone buyers in emerging markets.

Apple’s iPhone, which for the time being competes on the high-end, has seen its market share erode to a single-digit figure in emerging markets like Brazil and India. A year ago, Microsoft made much noise about Windows Phone outshipping the iPhone in China.

Research firm IDC predicted Microsoft’s platform would overtake Apple’s handset in the 1.33 billion people market this year, with various other estimates calling for Windows Phone becoming the world’s #2 smartphone platform in a few years time.

However, a recent Yankee Group survey paints a rosy picture for the iPhone, estimating it will surpass Android in U.S. market share by 2015 assuming Apple’s high loyalty rates.

So, was this ad any good?

It struck me as a funny take on the overall state of the wireless industry.

Meet us in comments.

  • imot65

    I’m an iSheep and I approve this commercial LOL!!! Hilarious!

  • Gorgonphone

    yeah windows phone is umm… dead.. no traction no interest.. it cant even compete with lame android..

    • it’s good but not great.
      no such great apps. it’s for people who are more into social networking.

      dad has a lumia 800, he says it’s good for messaging and emails….no great apps.

      • felixtaf

        I like the people hub though… I had a Samsung Focus… Lack of app support is a big problem… Windows phone has a lot of potential but its under-used by Microsoft…

      • Windows phones are good for social media? WHAT LOL

  • Of course they would stop fighting if they had a Windows Phone. They would just laugh at them instead!

  • Bparrott7

    Actually points out iPhone benefits of Siri and fan loyalty. I love the ad. Very funny

  • That was actually… quite hilarious.

  • can a dead horse kick itself?

  • felixtaf

    Why cant they focus on their products in ads? I see Surface tab ad with dancing and jumping up n down… And this, they are following Samsung’s trend…. Focus on ur product to reach out to people. A hilarious ad can make people laugh, but people wont feel the device!!!

    • Very true. Been saying that a lot myself lately. Really funny commercial, but, I’m not sure it’s going to move product for MS.

  • Samsung insulting Apple ✔
    Blackberry insulting Apple ✔
    Nokia insulting Apple ✔
    Windows insulting Apple ✔

    Looks like only Apple maintains dignity.

    • felixtaf

      Well Apple used to do that for Mac vs PC. Now they are concentrating only on products… Thats really good…

      • RarestName

        Mac vs. PC made me laugh. And I’m a Windows user.
        Nowadays, all they do is make fun of the users.

      • Ernie Marin

        they stopped only when MAC staterd getting more viruses that windows.

      • felixtaf

        That was funny but not true… Am a windows user, never used a mac. But mac’s have significantly less vulnarabilities than a PC..

      • lol wut ?
        i saw “MAC” getting more viruses…
        pfft….improve your knowledge

        Apple has something called XProtect. It changes your mac’s security REAL TIME

        Viruses (Trojans, exactly) come from scumbag Java plugin. It’s because of Java we have to suffer only for…15 mins or so 😛 (XProtect blocks Java plugin throughout the OS)

        I love how Kaspersky on my Windows used to pop up everytime I inserted a flash drive…

    • Chuck Finley

      Apple doesn’t need to insult anybody when they just sue the shit out of everybody.

      Lol, dignity.

      • felixtaf

        Yes brother, u have to say that… Look at the ultrabook market and see how many laptops resemble Macbook Pro…. Plenty…

      • Chuck Finley

        Successful design breeds imitators unfortunately.

      • felixtaf

        Unfortunately thats what is called Infringement…. For example, I like to buy a Macbook pro 15.6″, but its 1500$. When I see a windows laptop looks exactly like that for 750$, I will buy that (I actually bought a Macbook pro looking Ultrabook). So, Apple s losing customers coz of these copycats…

      • Chuck Finley

        Yeah, very true, but there’s also a lot of pointless bickering between the two companies as well I’d say. They seem to sue over every small little thing and that’s just pedantic.

      • felixtaf

        Whether u steal a Rolls-Royce or a Candy, you are still called a thief… Thats what happening… Also, they have their own strategies to compete in market and marketshare… Every small little things – YES. When a company copies another from box, charger, cables to device and device UI , Is it simple to let it go?

      • OK…..let’s assume you worked your ass off making a breakthrough product.
        Now all of a sudden i come up and see your design and stuffs and make a cheaper, quicker to manufacture model of your product.
        What will happen ? will you give me a teddy bear ? hug me ? or beat the shit out of me….?

      • Chuck Finley

        You’re entirely glossing over the point with fanboyism. There’s suing somebody over obvious design infractions and then there’s using lawsuits as a business maneuver to make life harder for your competition, thereby promoting your product’s position in the market through the massive restrictions placed on your competitors.

        I’m not saying Samsung aren’t guilty of the same thing, but both companies are making a mockery of what patenting stands for by this never-ending, bickering lawsuit war.

  • I love the “Do not attempt.” at the bottom of the screen

    • Ernie Marin

      “Do Not Attemp, to buy a Nokia”

      • Ian


      • felixtaf

        True… lol…

  • The ad was funny and completely accurate. Android users and Apple users fight way too much, no point in comparing completely different mobile OSes and ecosystems, methinks.

  • Compare Apple’s latest iPhone ad to this Microsoft ad and… Samsung Style. ಠ_ಠ It illustrates perfectly what’s at the heart of each company.

    • Yea, Apple wants money, Samsung loves being the troll everybody loves, and Nokia just wants to be heard again.

  • bloodshed

    man i feel sad for windows, they just give it you straight: “switch to us and we will take care of you, PLEASE!”..ahhh God be with you MS, it’s difficult i know.

  • im an isheep and i will fight with android users till the end

  • Finally, a good WP8 commercial. Too funny and so true.

  • It’s a commercial. It’s hilarious.

  • iDon’tWantToShareMyDetails

    Weeeeeeeeeeeeeeeeeeeeee…. that did it.

  • hilarious.

  • This is the best marketing ad I have ever seen in the competition with iPhone. Lol, soo funny

  • I’m used a windows phone (nokia lumia) of my sister, and the UI metro looks good and simple at the first time, but just for novelty, after few weeks she said that her smarthphone UI is too boring.

    • So is ios and androids UI

      • at least with android you have the ability to change it up when ever you want, without every really running out of options. iOS you have jailbreaking, but it’s mostly small stuff. And Windows needs to rethink their OS period.

      • I think windows os is fine as it is they are trying to integrate into their metro system just like ios has so tbh i think its better for the windows users

  • “The Appleman” it’s so funny 😉

  • Jose Gonzalez

    Wow this was great! Very funny indeed.made my day so far.

  • Ernie Marin

    so let me get this staring, the caterers have a Nokia while EVERYONE ELSE HAS AN IPHONE OR ANDROIND, in other words the Nokia is so much crap only caterers buy them.

    • Chuck Finley

      What’s wrong with being a caterer?

      How’s the view up on that high horse of yours?


    • felixtaf

      Have some manners…

  • Boyan Georgiev

    iSheep for 3 years now, and I just laughed my a** off! It was so hilarious!!! :D.
    Great ad

  • Joonyaboy

    Dang, made me want the white iPhone 5

  • Arif

    I reckon MS should’ve concentrated on making an ad that would make people think about buying their products, not make them laugh.

  • windows phone is so ugly, they need to quit designing all their products in Microsoft paint..

  • Liam Mulcahy


  • ISHEEP!! AUTOCORRECT THIS! *SMACK*… Too funny. Pfft, this commercial would never make me buy a Windows Phone… But still, that video is the video version of the flame wars on here lol

  • Ian

    Really? *iSlap’s Windows Phone people*

  • letsjustgetalong

    If there’s one thing android and iOS fanboys agree on its how shit windows phone is

  • Kurt

    I want a Galaxy Note with Windows Phone OS with Apple’s AppStore.

  • lolol. “Gorilla-sized” android phones..? really? The Lumia 920 Windows 8 phone is bigger than my s4, and I have a larger screen.