Chitika: iPad usage kept rising in March

By , Apr 24, 2013

ipad-use-up-march

One day after Apple announced selling 19.5 million iPads during the second quarter, new numbers show the tablet dominated online traffic as late as last month. The device held the market in a stranglehold, controlling 81.9 percent of tablet web traffic in the US and Canada, according to an online advertising network. According to the Chitika Ad Network, the 1.4 percent increase is the first month-on-month advance in the iPad’s share of web traffic since December 2012….

Chitika chalks up the iPad’s gains to Apple sales of refurbished fourth-gen iPads and discounted iPad mini starting in mid-March. Yesterday, Apple announced it sold 19.5 million iPads during the second quarter, up from 11.8 million sold during the same period in 2012.

Amazon’s Kindle Fire was lumped into the Android tablet category, giving Google’s mobile operating system a distant second-place showing with 7.1 percent of tablet ad impressions.

iPad March 2013 usage Chitika

The Kindle Fire runs a customized version of Android with the device linking to the Amazon Kindle store.

By comparison, Samsung’s Galaxy tablets were third with 4.3 percent of web traffic and Google’s Nexus tablet registered just 1.7 percent of tablets online, according to Chitika.

Perhaps most embarrassing was Microsoft’s tablet performance, its Surface owning only 0.4 percent of tablet traffic on the Internet.

What’s notable is that the Microsoft device just barely outscored the HP TouchPad, a device no longer sold.

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  • http://www.techaheadcorp.com/iphone-developer.php TechAhead

    Chitika is ones again here with numbers earlier it had given some stats saying that the number of tablet users have increased compared to PC users accessing the internet.

  • wheebang

    Chitika is a lousy source for any form of statistics. It’s ad network was smaller than adbrite, and it went belly-up. Chitika ads are mainly used on shady, point-to-click sourced traffic sites, and other grey market ventures. No real site on the net will actually use their crap, unless they have been kicked off of Google Adsense.

    • http://www.facebook.com/profile.php?id=18605287 Andrew Waber

      Wheebang, I’m part of the research team at Chitika Insights. We surveyed over 250,000 websites for the purposes of this study, which reside across a wide variety of verticals (e.g. auto repair, home maintenance, news, shopping, etc.), and rage in size from sites in the Alexa Top 10, to smaller blogs. As noted in the full report located on our website, this particular study utilized a sample of tens of millions of tablet-based online ad impressions. Most importantly, we have a team of trained statisticians on staff that independently review every data set to ensure representative results. Hope that helps, but feel free to email me at press@chitika.com with any other questions.

      • lmao

        Thank you for the reply Andrew,

        Honestly, I thought your sampling was much larger.

        Sadly, the main problem still exists: a majority of sites that use your services are not “white hat” as it were, and the stats are heavily influenced by the usage patterns on the various OSs. it is a well known fact that the iOS users tend to be of a younger demographic than those who use Android, and also more adventurous in their surfing patterns meaning more likely to venture into sites that use Chitika services.

        To get a more accurate sampling, you need to sample more than simple home blogs, and pay-to-click sites. News agencies primarily rely on Google services – which is essential. I have not seen – ever – a top 10 news site using Chitika in any form.

        You cannot disagree with the fact that Chitika is the go-to service for advertising, only after all other avenues with Google have been exhausted, or are not willing to risk their Google accounts due to the shady sources of traffic they generate for their sites.

        I’m not even going to touch on the fact the older Android (pre ICS) releases tend to report as iOS by default, as most sites did not support Android at that point in the development cycle – this was fine, however these older releases are still widely used on budget Android devices and smart phones, and will be for some time to come.

        Thanks again for the reply.

      • wheebang

        Thank you for replying for me, and yes, you pretty much summed it up nicely. +1