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Following the version 4.0 release of its iPhone and iPad app yesterday, Netflix announced that it was going to be rolling out a host of new “family friendly” features over the next few months. And it looks like the first is going to be a new family plan.

Traditionally, folks pay $8 per month for Netflix’s service, which allows for unlimited streaming of its content to up to 5 devices—2 devices simultaneously. But with the new family plan, families can stream to up to 4 devices at the same time…

From Netflix’s letter to shareholders:

“A few members with large families run into our 2-simultaneous-stream limit. To best serve these members, we’re shortly adding a 4-stream plan, at $11.99 in the U.S., and we expect fewer than 1% of members to take it.”

The company also noted that it has been testing a new “profiles” feature, which separates activity between individuals. This allows users to login to the service to view their own Queues, viewing history and more. And it’ll be rolling out in a few months.

In addition to its new family-oriented initiative, Netflix announced that it now has 29.2 million active users in the United States. Interestingly enough, as Quartz points out, that’s bigger—for the first time ever—than HBO’s domestic subscription base.

Netflix is available on practically any electronic device these days, offering up access to thousands of movies and TV shows from all genres. And over the last 6 months, it’s even begun releasing its own content with ‘House of Cards’ and ‘Hemlock Grove.’

  • Especially with all the people who share Netflix accounts, this might be a nice step in the right direction for the company.

  • Tyler

    I’ll buy it just cause I like spendin money

  • Mohammad Ridwan

    Lol, I just noticed that the Breaking Bad thumbnail that says Season 2 Episode 3
    Bit by a Dead Bee is actually the thumbnail of Season 4 Episode 12 End Times

  • And still after all that, the selections of movies are just not cutting it! 🙁

  • Well this certainly sucks. With the competition getting new content, Netflix raises the price. They need more new content to justify the price. I got kids on their ipods watching shows while we stream on the TV so I’m stuck with the price increase.

    • blu

      No, the $8 plan is still there, they are just giving you an option to be able to stream 4 devices at a time for $12 vs 2 with your current plan.
      The 2 streams per account has been in effect for years (although only really enforced for the past 2 or so).

    • Anon

      Guess you forgot to read the article.

      • Guest

        I read it bud. I said I have kids (plural) plus me, so that means 3+, which means I’m forced to pay the extra fee.

      • Anon

        You’re not “forced” to do anything. I’m sure you guys aren’t all streaming 3+ different movies at the same time. You don’t “have” to pay the extra unless you’re all streaming different movies at the same time. So again, it’s OPTIONAL!!!!!!!!! Relax. And if you were forced I’m sure $4 isn’t going to make much of a difference. If you can’t afford $4 you should be rethinking your priorities and cancel netflix.

  • I feel like more than 1% will take this. I’m definitely going to jump on this with 3 friends.