One in five would buy iWatch, study finds

By , Apr 19, 2013

iwatch-render

Apple’s rumored smartwatch, dubbed by the media iWatch, is a gadget nearly one in five people would buy, a study by ChangeWave Research has it.

With five percent respondents ‘Very Likely’ to buy an iWatch if and when it becomes available and an additional fourteen percent ‘Likely’ to purchase it, a total of nineteen percent of the 1,713 surveyed North Americans would consider a purchase.

Data bodes well for Apple as Gartner thinks the market for wearable smart electronics could be worth ten billion dollars by 2016. And if you ask analyst Katy Huberty, the iWatch could drive an incremental $10-$15 billion in revenue each year, assuming annual sales of 50 million units and an average selling price between $200 and $300…

ChangeWave Research, a service of 451 Research, found “exceptionally strong interest” in an Apple smartwatch. Compare, if you will, these numbers to a January 2010 poll by ChangeWave which indicated only eighteen percent were ready to consider the then unannounced Apple tablet.

Despite such a low score, the iPad sales went gangbusters later that year.

ChangeWave (iWatch 001)

The research firm thinks people who expressed willingness to consider the gizmo did so due to “Apple’s track record of delivering ultra-convenient, easy to use, innovative products with a perceived cool factor.”

The survey, which was shared Friday by AppleInsider, also quotes ChangeWave’s Andy Golub as observing that “while an ‘iWatch’ doesn’t yet exist – and if it ever does it will have to live up to super high expectations – it has the potential to be another huge success for the Cupertino, Calif., manufacturer.”

ChangeWave (iWatch 002)

Loyalty to the Apple brand is the key factor driving interest in an iWatch, with eighteen percent of ‘Likely’ buyers citing the Apple brand as the main selling point.

Sixteen percent of that group quoted the convenience of a hypothetical product and an additional fourteen percent were drawn to the “cool factor.”

Joy of Tech Glass vs iWatch
Comic courtesy of Joy of Tech.

Eleven percent were interested in how the rumored gizmo would integrate and interact with other Apple products.

iDB’s own little non-scientific poll found that nearly two out of each three respondents would rather wear an iWatch than Google’s digital eyewear, the Glass.

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  • http://www.facebook.com/jonathan.liu.7503 Jonathan Liu

    According to the chart, If all goes according to plan, the iWatch will sell well.

  • http://twitter.com/RyanB823 RyanB

    Vote up if you’d buy, down if you wouldn’t. If you’re sitting on the fence, leave a comment. :)

    • Tardroid

      shutup

      • http://twitter.com/RyanB823 RyanB

        Be careful not to get any splinters.

      • http://twitter.com/N_2the_ATE Nate Thach

        I wonder what kind of phone Tardroid has……such a clever username.

      • sjimmiep

        I wonder id samesung paid for his trolling

      • http://twitter.com/Antoniogzzx onebyone_

        Retardroid?

    • Boss

      Think I will stick to my Rolex all the stuff from the iWatch could also probably be done on the iPhone it’s got to have something “unique” that the other Apple products can’t do to make me purchase one unless it’s mad cheap like $100-$150

      • http://twitter.com/RyanB823 RyanB

        I’m with you.

      • Guest

        Lol, you call that cheap? Wouldn’t spend over $50 on these so-called smart watches. Only use I see of them is reminding me if I left my iPhone somewhere, and there’s already $20 solutions on the market for that.

    • http://www.facebook.com/tafk1 Taf Khan

      It has to Look N Feel nice or forget it. I have faith in Apples designers. Bring it on Jonny Ive.

      • http://twitter.com/RyanB823 RyanB

        Agreed.

  • RarestName

    But it’s not even out yet.

  • Dan

    I’d get it if it’s classy (ie: fossil/diesel watches). Although this is Apple we’re talking about so I have no doubt it will be a sexy product. If it looks like a watch from the 80′s (Pebble), I’m out. I’d be ready to shell out 200-250.

  • http://twitter.com/N_2the_ATE Nate Thach

    Count me as the 1 out of 5.

  • iName

    Considering that it’s Apple I’m confident that its functionality will be limited and third parties will have limited access to APIs that would make the watch even remotely useful… so nope, not interested.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      10000% true

    • http://twitter.com/aidanharris1 ✪ aidan harris ✪

      I bet it’ll be a hobby project like there Apple TV

  • http://twitter.com/Sleepy83 Matt R.

    Personally, I haven’t worn a watch, except for special occasions, since the day I got an alphanumeric pager in the early 90′s. I wonder if they will build the watch to last years like a normal watch, or last a 3yr cycle like iPhones before so many updates render it useless and your forced to buy a new one.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    i dont want it or need it but i will buy one cause apple is the best..lol and uh oh here comes the android watch which willl suck and make folks on IDB cry..

  • http://www.facebook.com/scottrstokes Scott Stokes

    I wear a watch every day, mostly automatics of a classic look. To me a “smart watch” is idiotic at best, but hey, if it makes money and sells then more power to them.

    • Random guy

      I also wear a watch; I would never change my beautiful gears clock for a extremely common apple watch.
      I just cant imagine artist and politicians changing their Rolex for a plastic and common watch

  • iamZ3R0

    Interested and skeptical at the same time

  • http://www.facebook.com/people/Zeljko-Nikolic/1646404156 Zeljko Nikolic

    Wait darling…i have to plugin my arm to a usb charger.GOOD NIGHT….Build a watch is stupid.I dont want to put my watch away when i sleep…even if it is no usb and a wireless charger.i am one of the four who dont want to buy.

  • http://twitter.com/ExWoW MiKey

    1 out of 5 ;)
    Don’t get why people say a iwatch would be stupid? Maybe you don’t want to buy something expensive – OK. Or maybe you think your watch looks better – OK. But a Smartwatch is something very handy. Imagine a watch that looks as good as yours and at the same time can vibrate if you get a call or get a text message. You’d never miss one again. Outside jogging and your watch displays “Don’t forget to pick up kids 1pm” = Awesome. Or lets say you’re under the shower and your iPhone is standing in a dock. Next song under the shower? No problem! The functions are growing and are just at the beginning. No one is saying that you NEED a smart watch. I’m saying that sooner or later you will want one ;)

    • http://twitter.com/brooksbrooks104 brooks whiffen seale

      i think it would be cool to unlock your mac/iphone with your watch

  • mwpitt52

    Still waiting for my Pebble to ship. What a waste of money!