Apple may pay to use iPhone name in Brazil

By , Mar 11, 2013

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Apple may be able to use the iPhone trademark to sell its smartphone in Brazil. Lawyers have requested 30 days to reach an agreement outside of court, according to a weekend report. Brazil’s largest daily newspaper reported the two parties have dropped the lawsuit seeking ownership of the ‘iPhone’ trademark and plan a “pacific” agreement – likely to include a cash payment from the iPhone maker…

Folha de São Paulo (via Fortune) reports that IGB Electronica, maker of Android-based devices carrying the IPHONE label, will settle with Apple.

This follows a February ruling by Brazil’s Institute of Industry Property that a 2000 registration by IGB of the IPHONE name forbids Apple using the iPhone trademark in that country.

Apple had appealed the ruling.

However, this latest report, if proven correct, would follow previous branding disputes resolved after Apple wrote a check.

In 2012, Apple payed China-based Proview $60 million to drop a challenge of the iPad trademark.

When the iPhone launched in 2007, Cisco began a similar trademark challenge which was resolved a month later.

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  • Sporadic

    This is, quite naturally, the right thing to do.

    • Kaptivator

      Exactly! They are bound to make more money than they will spend paying for the name.

  • iBanks

    I’m ignorant to things like this so I am asking if Apple were to advertise there devices with the number factor with the word iPhone, is that now a separate name? Last I thought, the only phone technically called the iPhone was the first gen device, everything else was followed by an number, so is it that generational numbers are irrelevant to the name of the device?

    • http://twitter.com/rafaelcdev Rafael Costa

      I’m from Brazil, and here even if ou put a number next to the name, the name is still “the same”. BTW, IGB Eletronica (aka Gradiente) is a ALMOST broken company that will use the settlement money to try to recover.

      • http://www.facebook.com/tafk1 Taf Khan

        Let them sink I say. Don’t pay a thing, let them know it too. Sell the name for a one off fee or nothing in which case no iPhone for Brazil. Well the will have to go with B Grde phones instead (of the droid variety). Hold out apple, don’t give in to this ransom.

  • http://www.facebook.com/linton.findlay Linton Findlay

    Theyve got plently of disposable income so why not

  • http://twitter.com/therealjdizzle Jason Masters

    What’s a “pacific” agreement lol?