Ferrari in talks with Apple to broaden their in-car entertainment partnership

By , Mar 5, 2013

ferrari-laferrari-geneva-2013

This is kind of interesting. Ferrari unveiled its latest hybrid supercar today, the “LaFerrari.” And not only does it come with support for Siri’s Eyes Free feature, it also includes two iPad minis for your passenger’s entertainment.

But the automaker’s love for Apple runs even deeper than that. In addition to its new car, Ferrari also announced today that it plans to strengthen its partnership with the Cupertino company over the next several months…

Here’s the report from Bloomberg (via 9to5Mac):

“Ferrari SpA, the luxury carmaker owned by Fiat SpA (F), will be “more precise” about its partnership with Apple (AAPL) Inc. in the next few months, Chairman Luca Cordero Di Montezemolo said.

Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show.”

The news shouldn’t come as much of a surprise. Apple has been wading deeper into the automative industry over the past several months with its Eyes Free invention, and it has a long history with the Fiat-owned supercar-maker.

Last November, word surfaced that Eddy Cue, Apple’s SVP of Internet Software & Services, had joined Ferrari’s Board of Directors. And earlier in the year, Ferrari’s CEO Luca di Montezemolo had a very public sit-down with Tim Cook.

It’ll be interesting to see what Apple has planned for in-car entertainment. It’s long been interested in the auto industry, with Steve Jobs reportedly dreaming of building an iCar. And it has the resources to really make an impact.

Thoughts?

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  • Stijn

    Haha 2 ipad mini’s in the car

  • http://www.facebook.com/Jhonny1x Jonathan Jaimes

    I say apple is going fail on the entertainment.

  • DosXX

    Oh my god I cannot wait to get the new LaFerrari… Oh wait, I’m not a millionaire :(

    • Bob

      You can be a millionaire if you want to be. You just have to want it bad.

  • http://www.facebook.com/linton.findlay Linton Findlay

    smart cars are gonna be the future, auto pilot and all

  • http://www.facebook.com/laszlo.italia Laszlo Marsi

    yeah i’m gonna buy the iFrerrari!!!

  • http://twitter.com/franklylife Frank Anthony

    I’m not gonna buy this car if not jailbroken by Evaders. Probably add cool themes like Ayecon and wouldn’t install Sbsettings to avoid automatic respring on the road.. and if it crashes.. god forbid! LMFAO

  • motti

    cant wait to jailbreak my Ferrari

  • @dongiuj

    In-car entertainment…. That would be the sound of the engine then.