Mark Zuckerberg (image 001)

Mark Zuckerberg & Co. on Friday issued invites to select members of the press to “Come see a new look for News Feed.” The media event takes place next Thursday, March 7, at 10am PST, at Facebook’s headquarters in Menlo Park. To our non-US readers: it’s an affluent town at the eastern edge of San Mateo County, in the San Francisco Bay Area of California, in the United States. This invite-only press conference comes less than two months after the company’s January 15 Graph Search launch event.

Facebook has some pretty rabid community so we’re expecting all sorts of backlash when the new News Feed goes live. The company recently updated its iOS client with in-app VoIP calling and a revamped News Feed, with the Like, Comment and Share buttons now found alongside the bottom of posts…

Here’s the invite graphics, via Business Insider.

Facebook presser (20130307, invitation)

Not much is known by way of detail except that a new look News Feed is coming.

Our guess?

The company wants to inject more ads into your News Feed.

A mockup by TechCrunch published on January 14, if true, depicts a Flipboard-like News Feed.

Next Facebook News Feed

Author Josh Constine swears he saw the updated software running on a smartphone with his own two eyes. The upcoming News Feed, he says, creates two separate feeds, each for a few different content types including news and photos.

Users navigate between them by swiping sideways on a photo that serves as a header tile filling the top quarter or so of a portrait layout iPhone screen. Below the header is a larger body tile that takes up most of the rest of the screen. From what I saw, it shows one story at a time, with text and who posted it laid on top of a full-screen image.

For example, instead of the screenshot above where most of the screen is taken up with white, blue, and gray chrome and empty space, the app looks like the mock-up below.

The mockup is Josh’s approximation from his memory so take it with a pinch of salt.

Facebook-owned Instagram earlier in the week announced it passed 100 million active users. The social networking giant also updated its iOS software development kit with better analytics, additional app usage metrics and improved APIs and has worked with carriers to roll out free or discounted Messenger access to 14 additional markets.

By the way, Facebook ranked 48th on Forbes’ Most Admired Companies list. Apple is #1 again and Twitter, which increasingly challenges Facebook, did not even make it into the top 50.

So, are you ready for the new-look News Feed?

By the way, iDB is social, too.

  • Anon

    I’m sure they will inject many ads into news feed. Luckily, I’m one of the many Adblock Plus users. I don’t remember the last time I saw an ad.

    • Kurt

      Same here…I only found out recently (by using someone elses computer) that there are ads before some youtube videos. I said what the hell is this???

      • Anon

        I remember those days also. It’s been a long time since I’ve seen one of those YouTube ads.

    • Boss

      Same here but the Adblock doesn’t black adds from the news feed tho I’ve seen a lot this week

      • Kurt

        Try another adblock plug-in. I have never seen ads on Facebook. I use Adblock Plus on Firefox

      • Anon

        Don’t use Adblock. Switch over to Adblock Plus and your problem is solved.

    • That’s not gonna help on mobile news feed

      • Damani Brown

        Unless you download the adblock tweak in Cydia on your Jailbroken iPhone… if you have one.

      • Anon

        Yes, you can download the Adblock plug-in on Cydia for mobile users.

    • I think the article obviously meant the News Feed for its iOS client, not the web.

      • Damani Brown

        Did it say iOS? … don’t think so. So “obviously” no one knows yet. It could be for both. Unless you work for Facebook you have no right to try and put someone down with information you know nothing about.

      • that guy again

        What’s with the little i in iOS, Damani? Finally learning from that flapping mouth?

  • jose castro

    lol seriously it hasn’t even been a year since they did the “new look” before

  • Gil

    So fast and has a new design! I have not received the “graph search”!

    • You gotta sign up for it since it’s still in Beta. I have it on my account

      • Gil

        I signed up over a month ago and still have not …

  • I hope they make it match the rest of the website the Mobile apps, Graph Search and Timeline. For instance the pale blue background with white boxes around each Item (Pictures, Statuses, ect) I couldn’t care less about the ads. Unless their more intrusive, then I can just ignore them or use adblock

  • I am not excited.

  • astereostudio

    the timing is bizarre. the last release of the iOS app just added redesigned buttons to the existing news feed. If the whole thing is about to be redone anyways, why bother fine-tuning the current UI?

    • Howard

      I’d of thought that the changes would mainly happen on the desktop news feed, as it still looks like the old profile layout.. The mobile one looks like the mobile timeline

  • Im quitting facebook after this update, timeline was cool to adjust to because it was a nice way to record your life for free and very easily. I guess having my own journal without any retards mucking it up will be nice again.

  • Gs Jing

    There are many bad bugs..such as Photo album, and Crash out every time…pls fix