Cricket seeing much weaker than expected iPhone sales

By , Feb 28, 2013

cricket ss

Leap Wireless, the US telecommunications company that owns and operates the regional carrier Cricket, just submitted a rather alarming filing with the the Securities and Exchange Commission (SEC).

It seems that Cricket is only on pace to sell through half of its first-year commitment with Apple, which goes to June, leaving it on the hook for some $100 million in remaining iPhone purchases…

BTIG Research analyst Walter Piecyk, who dug up Leap Wireless’ 10K form (via BGR) reports:

“Leap provided an update on its iPhone sales in its 10-K and it was not good.“At our current purchase rate, we project that we will purchase approximately one-half of our first-year minimum purchase commitment through June 2013”

According to the filing, that could mean that Leap will be on the hook for $100 million of additional phone purchases this year and $450 million over the course of the three year contract. We believe this would be incremental to the cash burn that we already forecast for the company.”

The news has caught industry-watchers off guard, considering that just last week, Leap Wireless COO Jerry Elliot said that the iPhone has been selling so well, he wasn’t worried about its commitment.

The popular prepaid carrier started offering the iPhone 4 and 4S last June, and it picked up the iPhone 5 in September. The terms of its contract with Apple are unknown, but estimates go up to $800 million.

Here’s Piecyk again:

“it appears that Leap committed to buy $200 million in Year 1, $300 million in Year 2 and $400 million in Year 3 of the Apple contract. That would be supported by their comments that they will purchase only half of their minimum purchase matched up against the reduction in the commitment to $800 million in the 10-K. It would also explain the disclosure that it would have to buy $150 million and $200 million “of additional iPhones above our current purchase rate” in 2014 and 2015, assuming that they expect to continue to buy only half the commitment.”

Honestly, it’s not surprising that the iPhone isn’t selling well for Cricket. As a prepaid service, users are forced to pay near-full-retail prices, which for the 16GB iPhone 5 is $500. Comparatively, that’s pretty pricey.

This is the same thing that other prepaid carriers around the world, especially in countries like China and India, are seeing. And if you ask me, this is where the rumored low-priced iPhone would do really well.

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  • Lordthree

    The Verge goes a little further with the actual numbers… It’s not the iPhone that’s weakening, it’s that Cricket is losing subscribers hand over foot. They’re just trying to spin the bad press towards Apple

    • http://twitter.com/JavHasAChubby Javier Martinez

      AND people who are with cricket are usually there due to budgets. A $500-up-front phone is not very budget friendly.

      • Kaptivator

        Bingo. However, I would like to see the plans that the big 3 would offer to combat T-Mobile’s plans with out built in phone subsidy.

  • Blaqheart

    Its simple…people don’t want to pay for an ‘un-subsidized’ phone…
    Cricket is finding that out and so will Verizon, Sprint and AT&T if their plans to rip subsidies away from the consumer goes as planned…..

    • Melvco

      Exactly. It’ll be interesting to see how T-Mobile fairs with its upcoming unsubsidized model.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    duh… some fool in a suit made this silly deal for cricket now they will loose big… fact is if you are using cricket service in 95% is cases you cant afford a $500 base model iphone lol