Before he died, Apple co-founder Steve Jobs was dreaming about building an Apple-branded car, an iCar if you will, a Sunday newspaper report has briefly reasserted. Conveniently, Apple’s head of Internet Software and Services, Eddy Cue, is on the board of Ferrari. This isn’t the first time we’ve heard that Apple was considering building a car.

Apple board member Mickey Drexler said at a conference last year that Steve at one point was keen on having Apple build a car, having even reportedly met with German car-maker Volkswagen back in 2007 to discuss the project.

And then there is SVP of Worldwide Marketing Phil Schiller’s testimony during the monster August 2012 Apple v. Samsung trial where he said that Apple, after it had gotten its wind back from conquering the music biz with the iPod, considered all kinds of things it could do, among them “make a car”

I was just re-reading this New York Times story the other day where Nick Bilton wrote about an Apple smartwatch and noticed this nice excerpt:

In a meeting in his office before he died, Steven P. Jobs, Apple’s co-founder and former chief executive, told John Markoff of The New York Times that if he had more energy, he would have liked to take on Detroit with an Apple car.

Not sure how it originally slipped my attention (welcome to the fast-paced world of bloggin’ for a livin’), but I though it’d be worth a mention.

I’m not so sure about a car, but I’m keeping my fingers crossed for an Apple-branded television, a smartwatch and a digital camera.

Apple cannot rest on its laurels and keep on selling computers, smartphones and tablets. Steve Jobs dropped “Computer” from Apple’s name after the January 2007 iPhone introduction, proclaiming Apple a consumer electronics company.

If that’s the direction, I have no doubt in my mind that Cook & Co. are having regular debates about Apple’s next big thing. Frankly, if Apple wants to become the next Sony, it’s gonna have to lends its magic touch to more product categories.

camera for apple tv

While everyone’s busy blabbering about an iWatch or iTV, I’m thinking perhaps we’ll see an Apple-branded digital camera next.

It’d make lots of sense.

Because of the iPhone and iPad, Apple knows a lot about mobile photography and they have some nice Kodak patents, the software platform (iOS), the app platform (App Store), world renowned industrial design and a penchant for creating gizmos with the lust factor.


  • haitham

    when they come with jailbreak for the ICAR i will buy one LOL

    • Muhammad

      When you jailbreak the iCar and then your springboard crashes on the highway…

  • Don’t fart in that car because it has no windows

    • KC

      lol – awesome.

      • AvinayS


  • Well How To Put It In DFU Mode ?

    • Push the starter button and brake petal together for 10 seconds and release starter button and continue holding brake petal until the screen goes black.

  • Obsidian71

    Just buy Tesla Motors.

    • Karlos

      Tesla Motors is best ive seen so far!

  • HeWhoQuotesAnchorman

    “Brick, are you just looking at things around the office and saying that Steve Jobs wanted to make Apple versions of them?

  • The next big thing since the ICar

  • so sad cuz theres no installous for the new icar oh wait i have vshare 😉

    • Kurt

      That message will be deleted in 5, 4, 3, 2, 1…

  • I would love to see Apple come out with a digital camera, internal storage, airplay, wifi sync and transfer… This could be a game changer. Have Fuji design some lenses and we are in business.

  • “There you go guys, that is how you Jailbreak your iCar using Evasi0n! Have fun cheating the cops! This is Jeff, with iDownloadBlog.”

  • “Frankly, if Apple wants to become the next Sony”


    • pawfyd

      What’s so funny? Sony used to make the best stuff. It’s still the best when it comes to good looking digital cameras with great picture quality and nice UI. Their TV’s are also amazing and so are their laptops (except OS). Dat design!

  • Guest

    Mr. Fisher, My cell is 817-456-6770, address is 4606 Stafford Dr., Colleyville Tx. Thx, Tom Crabtree

  • bigzjoseph

    Imagine driving a Windows car full of viruses even though you have a Norton and panda anti virus installed

    • Driving down the highway and your car breaks down because of corruption.

  • bigzjoseph

    How much is the outterbox defender case for the icar gonna be

  • Kurt

    Anyone else tired of all these “i*****” names?

  • sambuzzlight

    icamera would be one sexy thing, but as usual expensive!!

  • Janet Beckmann

    at least you have a navigation system that takes you to the place you want to go to – presumably^^

  • It would be bit lousy, cause they’d be making it taller but not wider, like in the case of iPhone 5. And to its worst case, they’d be making it Aluminium Uni-body.