Nike drops Fuelband Android app to focus on iOS

By , Feb 11, 2013

Well, this is interesting. Nike confirmed on Twitter it has ceased development of its long-overdue Android sync app for the FuelBand accessory. The company originally planned to release the software by summer 2012 to make it easy for Android-totting customers to sync with the FuelBand.

Like Jawbone’s Up fitness band, Nike’s FuelBand tracks your physical activity throughout the day to give you an at-a-glance overview of your habits and life patterns. Nike defends the move by citing the need to focus on the iOS app and web experiences. Could have Nike board member and Apple’s chief executive Tim Cook had a hand in stymieing Android app development?

A customer criticized Nike on Twitter for “sending tweets telling me to exercise”.

He urged Nike to do its jobs and “make an Android sync app”, to which Nike’s official support account on Twitter responded:

Right now, we’re focused on iOS and web. We’re not working on an Android App.

The FuelBand doesn’t require a dedicated app because people can sync their data via nikeplus.com on their computer.

On June 7 of last year, Nike tweeted that the Fuelband app for Android would be coming that summer.

Be that as it may, this is a blow to Android no matter how you look at it.

Nike FuelBand with iPhone

Furthermore, a Nike representative told DroidLife:

To deliver the best experience for all Nike+ FuelBand users, we are focusing on the FuelBand experience across iOS and nikeplus.com, where you can sync your activity, set new goals, and connect with friends. At this time, we are not working on an Android version of the mobile app.

Having a dedicated iPhone app while forcing Android users to sync via the web is a tad peculiar to say the least, especially for a company of Nike’s stature.

Doesn’t Nike want to sell the FuelBand to the millions of Android users?

What could be at play here?

Tim Cook wearing Nike FuelBand
Tim Cook wearing a Nike FuelBand, which tracks his physical activity.

Things become a little clearer considering that Apple’s chief executive office Tim Cook has a seat on Nike’s board of directors.

Cook joined the Nike board back in 2005 as the two firm’s struck a productive partnership which saw Apple integrate Nike + iPod features, first with iPods and then with other Bluetooth-enabled iOS devices.

The iOS accessory market is huge and worth billions of dollars so this could be a pre-emptive move on Apple’s part to prevent the prime accessory maker from joining the Android ecosystem.

Maybe that close relationship has determined the fate of an Android app. It’s also entirely conceivable that Apple and Nike could be working on an even tighter Nike+ iOS integration.

iPhone Wrist (Yrving Torrealba 002)

I’d also point at yesterday’s reports by The New York Times and The Wall Street Journal claiming Apple’s been testing various designs for a curved-glass iOS smartwatch with Foxconn, its prime contract manufacturer.

The so-called iWatch would file as Apple’s first wearable computing device and it could easily be designed with the Nike+ support out of the box in mind.

Maybe you can connect the dots here?

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  • Martin

    Can’t say that I’m surprised. iOS FTW. On the other hand, kind of sucks that Android users were under the impression they would be getting their own app since summer 2012 just to be told, “Sike!” almost a year later. Actually, no, that’s pretty funny.

    • JamesR624

      “HAHA! Open innovation is dying and shiny overpriced capitalism is getting bigger, destroying the hopes of everyone who wants a more free technological age! Isn’t that funny guys?!”

      • Martin

        Aww, someone’s upset.

  • http://www.facebook.com/people/Arthur-Ribeiro/100000334723179 Arthur Ribeiro

    I want it so bad..

  • shinratdr

    The Nike FuelBand uses Bluetooth 4 Low Energy so it doesn’t need to be frequently recharged.

    The Bluetooth implementation on the Android side varies from device to device, with many phones that contain Bluetooth 4 chips lacking any real software or driver support for the standard.

    Companies that have BLE devices in the marketplace with iOS companion apps made estimates for release & development cost based off their experience with iOS, which turned out to be wildly inaccurate. Even worse, with many popular devices it would REQUIRE rooting or be impossible, even with a root.

    Sorry to mess up the conspiracy theory, but there is a legitimate technical reason why releasing a companion app for a BLE accessory for Android is extremely difficult at the moment. Dots connected.

  • http://www.facebook.com/luisreyespr Luis

    -“Could have Nike board member and Apple’s chief executive Tim Cook had a hand in stymieing Android app development?”
    You just have to remove “could have” and the “?” to make that an evident truth.

  • http://www.spinxwebdesign.com/ Spinx Inc

    NIKE is doing one of the finest innovating things by developing fitness app, NIKE+ fuelband app. It is a great app by which you can measure your daily working capabilities and synchronize it with your Android devices to measure it from
    your desktop or mobile.

  • http://www.facebook.com/profile.php?id=519217545 Darren Mallard

    nike and apple suck anyway ,seriously ,what twat actually buys nike trainers for sports ? i specially dont ,i wear decent reliable long lasting brands like new balance ,nike and apple so alike ,cheap unreliable and overpriced and overhyped ,no loss here ,android maps navigation and their tracker app is free and superior and more accurate combined with a HRM