google search iphone

Analyst Scott Devitt of Morgan Stanley has estimated that Google pays Apple up to a billion dollars each year to be the default search engine choice on iOS. That’s $1 billion in pure profit.

The two companies apparently have a per-device deal in place rather than a revenue sharing deal, he wrote in a report titled “The Next Google Is Google.” The fee-based co-operation was agreed on in order to simplify accounting and it lets Apple collect upfront payments.

By contrast, Devitt estimates that Google pays around $300 million annually to Mozilla to be the default search engine for Firefox.

While one billion in traffic acquisition costs isn’t much relative to Apple’s $13 billion in holiday quarter profit, it ain’t spare change either. Moreover, it just shows that Google is very much keen on having iOS users search the web using Google search…

BusinessInsider relays the analyst’s note:

In the past, some analysts have estimated that Apple has a revenue sharing deal with Google on iOS search. So that for every one dollar of search advertising collected on an iOS gadget, Apple gets 75 cents.

Devitt thinks Apple wouldn’t do a revenue sharing deal with Google because it’s too messy. He thinks Apple would do a fee per device because it’s easier for accounting and it gives Apple upfront payments. It’s also a hedge against users going to and searching from there instead of the default search box on iOS.

The report echoes findings by Macquarie analyst Ben Schachter who in March 2012 estimated that Google pays Apple $1 billion in the iOS search deal.

As much as Apple would gladly jettison Google for Bing or Yahoo, it’s unwilling to compromise iOS users’ search experience by replacing the leading search engine with inferior services as a stock choice.

Morgan Stanley Research (Google iOS deal)

The money likely doesn’t matter much.

For the companies like Google and Apple, a billion dollars is a drop in the water, really.

In exchange for the sum, Google gets to collect data on what iOS users are searching for and use this information to better profile users and sell them to advertisers at a premium. It’s believed Google has raked in as much as 80 percent of its mobile ad revenue from iOS devices between 2008 and 2011. The company controls an estimated 95 percent of the mobile search market.

Here’s Google’s new Nexus 4 ad aired during the Grammys, highlighting Siri-like Google Now search.

This data collection which happens behind the scenes was reportedly one of the reasons Apple had decided to replace Google Maps with its own service. And by removing YouTube from iOS 6, Apple has shortchanged Google for video-related data though the Internet giant quickly countered Apple’s moves by releasing the native YouTube and Google Maps apps on the App Store.


  • its the default one because its by far the best search engine and most people would just switch to it anyway

  • Yet it’s never enough to stop the anti-competition law game.

  • Chris

    This article is written and posted on this blog literally every year.

  • AndyDontCare

    I appreciate Google doing that, but Apple is still making the decision for us. They could end that anytime they want. Many other web browsers offer the user the choice of search engine. Oh, wait, this is Apple; they know what’s best for us. My mistake.

  • stevesup

    Apple should dump Google off its devices. It’s Apple iOS devices that keep Google going on mobile. Android users barely show up. Why subsidize Android by keeping Google on iOS? As if Apple needs another billion.

  • RarestName

    “Here’s Google’s new Nexus 4 ad aired during the Grammys, highlighting Siri-like Google Now search.”
    Siri-like? It’s predictive technology and totally different from Siri. Thanks.