Facebook mobile user stats: 192M on Android, 147M on iPhone

By , Jan 7, 2013

Facebook for iOS (App Store installs 003)

A few months ago, we passed along a report that Facebook was urging its employees to swap out their iPhones for Android devices. It knows Google’s mobile OS has continued to be an afterthought to iOS, and it’s looking to change that.

Well according to some newly-released data, that’s probably a smart move. Enders analyst Benedict Evans has just published Facebook’s mobile app user stats, and, as of November last year, Android users vastly outnumber those on iOS…

From Benedict Evan’s blog (via TechCrunch):

“Until late last year, Facebook disclosed monthly active users (MAUs, hereafter ‘users’ for simplicity) for its smartphone apps, on a rolling daily basis. I was always slightly nervous of publishing it, since you had to know how to get it and I suspected it might disappear if anyone pointed it out. Now, like fairy gold, the data has disappeared, so I can share it. “

As of September 2011, Facebook for Android had 66 million users and Facebook for iPhone had 91 million. But just 11 months later, in November 2012, Android grew to a staggering 192.8 million, while iPhone only accounted for 147.2 million.

facebook mau data

Interestingly enough, though, the iPhone has a much better penetration rate. Facebook’s native app is actively used by 73.6% of the estimated 200 million iPhone install base, compared to only 35% of the estimated 550 million Android install base.

Other notable figures include 48 million active iPad users, and out of the nearly 200 million total iOS users, only 53.8 million have turned on iOS 6′s Facebook integration. I also found RIM’s 60.2 million, and Windows Phone’s ‘few’ million users interesting.

Of course, these numbers are a few months old, and I’m sure there are other anomalies here. But it’s no secret that many developers, like Facebook, continue to have an iOS-first mentality. And as fast as Android is growing, that may not be the case much longer.

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  • RarestName

    Because their app was recently released with native code and not a stupid sticker over the mobile website.

    • Jose Gonzalez

      Just wondering, what do you mean by “and not a stupid sticker over the mobile website” ?

      • RarestName

        That means that it’s no different from the web app. Android users have said that, not me.

      • Jake Schonberger

        Called a wrapper app, its technically just a ‘wrapper’ that makes Facebook look like a native app, but opens up in mobile web when its used.

  • insp1112

    Um.. Ok. I see a big error on here.

    you have to change the article like this

    147M iOS user : wrong

    147M iPhone user + 48M ipad user : total iOS facebook user is 195M (which is larger than total Android facebook user)

    Change the article, idownload

    • insp1112

      So, the iOS facebook user outnumbers the Android facebook user (195M vs 192M)

    • http://www.facebook.com/living4angel Pankaj Rana

      +1 to u insp1112…… i dont know whats going wrong with this site>> another “The WORST” naming title in another post and this stupid post by IDB members :P :P i think they r actually not paying attention while typing it :P common sense IDB 195 ios :D good catch insp1112…

    • http://www.facebook.com/Johannes.Mertens Johannes Mertens

      He’s right. Makes Sense!

  • shinratdr

    Why is iPad counted separately but “Android” is one group? Last time I checked “Android” also included tablets. 48m + 147m is 195m iOS users, which is still more than Android’s 192m. You might want to change that headline. iPads most defintiely run iOS.

    Considering it’s public knowledge that Facebook is actively trying to thwart iOS and prop up Android for reasons unknown, this doesn’t seem like such a drastic shift. Everyone knows Android was going to take over the phone market by allowing carriers to have the final say on everything: design, features, cost, software/crapware, and updates. That plus selling devices at or well below cost means it will just keep going up.

    What’s so interesting is how long it’s taking for that to happen, even with anti-iOS moves like Facebook is attempting. Also, it’s worth noting that Facebook doesn’t have an iOS first mentality, and frankly never has. They’ve been trying since day one to put as little effort into the iOS app as possible.

    • JamesR624

      You’re kidding right? I’ve been recently using the Facebook app (with their native interface) and haven’t had any problems with it. I had also recently tried switching to a Galaxy Note II. I gotta say, while I love both mobile OS’s, facebook for android has always been the LAST thing on their minds. Zuckerburg has even been just recently asking his employees to use android phones, implying that most of them mainly use iOS.

      Not to mention that despite google making android an open and connected platform, they have recently specifically disabled Facebook from natively syncing with android. Google says it has something to do with API compatibilities when anyone with a brain can see it was a move to push Google+ that hardly anyone uses still.

      • http://twitter.com/dpbiscuit Invader Dim

        Agreed. Facebook on my GS3 is absolutely disgraceful. I don’t know how people use it. On iOS it’s near perfect.

        As for G+, they’re still trying to push it. Now if I want to add a review on the Play Store, it asks for me to sign up to G+ in order to post one… No thanks.. Lol

      • JamesR624

        Don’t get me wrong. I have no problem with google+ and do wish more people would use it. I just wish Google didnt go back on their word about android being open whenever they want to push a service on people. That doesn’t sound like android at all. It sounds a lot more like iOS.

      • http://twitter.com/dpbiscuit Invader Dim

        Yeah, I used to have an account. I don’t mind it at all to be honest. But 99.99% of my family and friends are on Facebook. And I have twitter. Creating a G+ where I that I wouldn’t use just to post a review is pointless. Really annoyed that Google choice that path.

  • disqus_1ZmzvZqzKo

    Considering how many cheap tacky android phone out there , can’t be wrong

  • http://twitter.com/iKa1ser Erick M.

    And? Is this important? lol

  • charlie

    what??cmon facebook fucked up on iphone man

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    and 190 of the 192M on Android, want to be on iPhone…lol