google motorola

Android may be winning the smartphone war right now against Apple due to the sheer number of mobile devices available using the open-sourced OS, but Google’s not content with that. It wants to take the Cupertino company and its popular iPhone head-on.

A new report is out today claiming that engineers from Google’s recently purchased Motorola Mobility arm have begun work on what is being called the ‘X Phone,’ a sophisticated handset due next year whose sole purpose is to annihilate the competition…

Here’s Amir Efrati reporting for The Wall Street Journal:

“Engineers at MotorolaMSI -0.55% are hard at work on a sophisticated handset, to be released next year, that parent Google Inc.GOOG -0.88% hopes will provide more potent competition for devices like AppleInc.’s AAPL -0.44% iPhone, said people familiar with the matter.

Seven months after being acquired by Google for $12.5 billion, Motorola is designing its marquee handset—known internally as the “X phone”—to stand apart from existing phones, though the company is running into some obstacles, these people said.

The previously undisclosed development effort is a key facet of Google’s strategy for bolstering the miniscule market position of the cellphone pioneer, based partly on bolstering quality while reducing the quantity of Motorola products.”

The report goes onto say that Motorola’s engineers are primarily working on two fronts: devices that will be sold by carrier partner Verizon Wireless, like the “Droid” line of smartphones, and the X phone. And there’s also said to be an “X” tablet in the works.

Apparently this X phone has been in the works for quite a while now. But Google has run into several problems including poor supply chain management and issues with new technology, like a bendable display, causing it to rethink some of its initial plans.

The search giant has also been fighting to maintain its complex relationships with other smartphone makers that use its Android mobile-device software, like Samsung, who might not like the idea of Google building an in-house handset to compete with them.

And that seems to be at least part of Google’s motive — taking on the competition. The WSJ’s sources say that the X phone project is a way for Google to hedge its bet on Android, in the event that partners start using a forked version of the OS, similar to what Amazon is doing.

There’s not much evidence yet that this is going to happen, but the threat is very real. Imagine if a company like Samsung, who is responsible for a huge chunk of Android sales, replaced Google’s Play ecosystem with its own content. Where would that leave Android?

Get ready, the mobile landscape is about to get real interesting.

What do you think about the idea of a Google-branded ‘X’ phone?

  • Sounds very interesting…

    • jose castro

      yeah it does i want to see what it looks like.

  • benz_85

    I am very sorry but can someone explain me what is the different between samsung(android?) galaxy nexus(Jelly bean-android?) LG nexus 4 (JB-android?) nexus 7 nexus 10 (JB-android?) does this mean google doesnt own a phone? what is it that is theirs?

    • Tr1pTr0p

      At the moment, Google is mainly a software, while Samsung is a hardware maker. Google makes the operating system (Android), which is open sourced. In short, that means hardware manufacturers are free to customize it and put on their devices. That is what Samsung, HTC, LG, ZTE, Huawei and others do.

      There are a few exceptions where Google partners with a manufacturer to create a Nexus device. That device will run stock (non customized) Android as Google intended. Today, we have the Nexus 4, with hardware made by LG, and software by Google. That software is Android, version 4.2, also known as Jelly Bean. The same goes for Nexus 10 (the tablet), but in that case, hardware is made by Samsung.

      Hope this helped! 🙂

      • benz_85

        so nexus is sort of a google’s device ? btw you did clear up my question ! thanks

      • thedarkknight80

        well explained

    • one is a POS .. the other ones are POS to and they are all lame as hell

      • goofygreek

        spoken like a true trolling apple fan.

      • Falk M.

        Way to get banned from posting on here…
        Seriously, 80% of what you say is blatant fanboyish trolling or baiting.

        If you don’t want to discuss on a matured and fair level, either leave the comments untouched or prepare to get banned.
        That is, if iDB staff actually cares of course, because usually you’d have been banned long ago already… >_>

    • shitty os, shiity app ports, shitty touch screen, same old shitty feeling

      • Guest

        Why am I not surprised by your stupidity?

  • oh god please no more POS android clone phones… OMG

    • Kurt


    • Yeah and CrApple too, are they’re phones look exactly alike a.k.a. POS clone phones. Same design, same boring lame POS Operating System….so yeah. No more POS laggy crappy iPhones!

    • Nice knowing you icrap users! Prepare to be dominated!

      • Well_Said

        Dominated by who? Laggy crappy fragmented os, give me a break.

      • Where have you been the past 6 months? Project butter removed all or most lag from 4.1 and up.

  • Very interesting i want to see what components they use lets see if they have to take on iPhone and Samsung galaxy.

  • make “X” or “y” no matter

  • The time may come one day when Apple decide to license iOS to other manufacturers. If Apple did such a thing surely most would choose iOS over Android.

    Why do companies choose Android?
    Maybe because of its App offering which helps sell the devices?
    The Android OS can’t be all that if manufacturers choose to cover it up with things like touch wiz?
    Apple have a better POS offering, better apps and a more user friendly OS

    • Armando

      Apple will never license iOS to other manufacturers. It is not in their nature. The day they do that is the day they cease to be Apple.

      • imagine this honda had a seperate co. “mugen” for auto tunning. they looks much better than your expensive garage works.

  • edge to edge desplay anyone

  • Well_Said

    Maybe Google should fix its current laggy Android os before take on Apple.