Apple’s iPhone 5 has helped the California-based gadget maker propel itself into the first place in the United States, topping Google’s Android in arguably the world’s most important smartphone market. Specifically, Apple’s iPhone doubled its share of US smartphone sales and now enjoys a 48.1 percent share compared to 46.7 percent for Android.

The last time Apple held the lead in the US smartphone market was after the introduction of the iPhone 4S. Market research firm Kantar Worldpanel ComTech announced Tuesday Google’s mobile operating system still dominates in Europe, where it holds up to 81 percent of the market share in some countries…

According to the Kantar survey:

The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods.

This time we predict that Apple will beat its previous high of 49.3 percent and achieve its highest ever share of the US smartphone market within the next two periods.

Apple’s share of the domestic smartphone market rose 25 percent between the 12 weeks in 2011, ending October 30 and the same period in 2012.


Android’s share of the US market fell more than 16 percent by comparison.


In May, Android held 51 percent of the US smartphone market. Apple’s iOS had 30.7 percent and RIM 12.3 percent, according to ComScore. While Android fell in the US, Europe remains a stronghold for the Google operating system.

Germany remains a tough market for Apple with its share falling by 5.1 percentage points over the past year. The Samsung Galaxy S3 has taken almost a quarter of the country’s smartphone sales over the past 12 weeks to boost Android yet further.

Nokia has helped the market share of Windows increase nearly 12 percent in Europe. Nokia’s Lumia 610 is the fourth best-selling handset in Italy and the Nokia Lumia 800 is the seventh best-selling handset across Europe, according to the research firm.


In the US, current iPhone owners continue to be Apple’s strongest fans. Some 62 percent of iPhone 5 buyers already owned an Apple handset. Apple was also helped by consumers switching from other platforms. Android owners accounted for thirteen percent of iPhone 5 sales, while BlackBerry owners comprised six percent of iPhone 5 purchases, according to Kantar.


The research firm called Apple’s ability to retain customers “clearly key” to the company’s success in the US. The analyst said 92 percent of current Apple owners said they would buy an iPhone when it is time to upgrade.

While loyalty is clearly key, it is also important to make sure that new customers are attracted to your brand.

With roughly 60 percent of US iPhone 5 sales coming from existing customers and 40 percent from new consumers, Apple is achieving this at the moment – a clear sign of the strength of the brand in the US marketplace.

As for the two most visible new features of the iPhone 5 – LTE and a four-inch screen, the larger display is making an obvious impact with consumers.

“Previous KWP ComTech data has shown that bigger screens make a significant impact on the reality of how consumers actually use their device, and the latest usage data shows this is clearly the case for the iPhone 5”, Kantar noted.

But is Apple’s lead in the US smartphone market sustainable?

  • Soshiloveable

    while in asia…galaxy note 2 is getting more popular 😛

    • Oh the big ipad??

      • Soshiloveable

        the most popular smartphones in singapore are either an iphone 5 or note 2

    • they have sold about 20 of those… compared to the ipad mini

      • Soshiloveable

        lol to people who never got to use a big phone,it is odd,thats why they sold 20 note 2s l

  • Tardroid

    here comes the freetards aka tardroids.
    Apple FTW

  • iphone 5 is the worlds no.1 smartphone !!!!!

    • remydlc

      you mean in the US. the iPhone is not even official in China.

    • Soshiloveable

      you mean in the us?

    • the only phone that beast iPhone is the next iphone.. its amazing though cause the phone is very simple bordering on boring …lol but it just works and works well

  • Of course they cant sustain it. Apple never does. They take the lead after a new phone launches, then get overtaken by Android for the other 8 months of the following year. This time they BARELY nudged Android out.

    In a year or two, not even a new iPhone launch will temporarily give them 1st place. Overall, they are losing ground and Android is closing that gap.

    • b_boy

      maybe you should read the article again.. “Apple managed to retain its lead for three consecutive periods.” it wasn’t until the GS3 launch that android took the lead, and that was probably because people were holding out for the 5. but hey, Android phones should be dominating… dozens of different phones made by a handful of companies should be able to beat out one little iPhone.

  • Remember before the iphone 5 release?
    “S3… bla bla bla… fandroids going crazy… bla bla bla”

    Here’s the answer now, on why the iPhone 4S sales slow down and made the S3 had some little glory for a month. Like always, when we are near from a new iPhone launch, the sales slow down a bit for the new one.

    • funny thing is that S3 was killed dead but the iphone4S….ollololo

  • Altaykai Yamada

    By reading all the comments I find you Applefans really sad people. Continue living in your ignorance dickfaces.