With the holidays rapidly approaching, it’s no surprise that Apple has started to ramp up marketing for its iOS products. Yesterday, new iPod ads started popping up around the web. And tonight, two new iPhone 5 commercials began airing on television: ‘Turkey’ and ‘Orchestra.’ As always, we have both of the spots for you after the break…

First up is the ‘Turkey’ ad, which spotlights the new Shared Photo Stream feature in iOS 6:


And then there is the ‘Orchestra’ spot, which talks about the iPhone 5’s rear-facing microphone:


There’s no real surprises here, as the two spots are very similar to Apple’s recent iPhone 5 ads. It seems the company has decided to drop the celebrity-ridden commercials it used for the iPhone 4S in favor of ones that focus on the handset and its features. I happen to think the new spots are far more effective. What do you think?

  • I wish were were actually able to take full screen pictures on the iphone 5…

    • You can
      By recording video you can take pictures by pressing on camera button and you will get full screen pics.
      Just give it a try and have fun 😉

      • Not full quality!

      • this solution sucks and we need full screen pics.

      • I know you can do that. I just don’t want to through the process of turning on the video and then recording….

    • Meni Philip

      You should press on home button and power button together and release immediately. That’s it, your screen shot will be in the camera roll.

  • Mike

    Why are the carrier names on the devices always missing from Apple commercials and keynotes? The carrier on the iPhone in the turkey commercial just said “LTE”

    • MagicDrumSticks

      It’s jailbroken 😉

    • Falk M.

      Because they don’t have ONE exclusive partner per market anymore.

  • MagicDrumSticks

    Anyone notice how these commercials are really informal after jobs passed away? It may just be a coincidence but it’s something I noticed.

    Example, the guy yelling in orchestra commercial and the pie comment in the turkey commercial.

    They seemed more sophisticated before.

    • Plenty of Apple commercial have been informal and just plain fun. Remember the Mac vs PC commercials? Or even the iPhone commercials while Jobs was alive, the ones that said “If you don’t have an iPhone, well, you don’t have an iPhone”. That seemed pretty informal to me.