http://www.youtube.com/watch?v=fdmkhzGD-ZA

Apple Sunday afternoon posted a pair of television commercials for the iPad mini. Unlike the inaugural ad which focuses on the GarageBand app, these new clips highlight Apple’s own iPhoto and iBooks apps for the tablet, the former provided as a $5 download. Using the effective side-by-side format, the first commercial, named Photos and see above, takes us through the various photo management and editing capabilities of the iPhoto app.

The other is called Books and shows off various iBooks. As you’d expect, both apps behave exactly like on full-sized iPads. The ads are available as QuickTime streams from Apple’s home page and via Apple’s YouTube channel. I’ve included the Books commercial right after the break…

And here’s the Books commercial.

http://www.youtube.com/watch?v=9L11hutds-o

MacRumors has more about the iBooks and background music used in the commercials.

Spoiler: the Photos commercial taps the 60’s classic song ‘Two of a Kind’ by Bobby Darin and Johnny Mercer.

The Books clip is a bit confusing, if you ask me, but they nailed the Photos ad, it’s very effective.

Let us know what you think of these new commercials down in the comments.