Hot on the heels of its FaceTime over cellular press release, AT&T has made another interesting announcement. The carrier will soon be offering a nice little subsidy on many of its tablets.
Starting Friday, November 9th, AT&T will knock $100 off the price of its iPads and other slates for folks willing to sign a two-year data plan agreement. Keep reading for more details…
“Just in time for the holiday shopping season, AT&T* today announced it is offering a promotional discount to tablet customers. Beginning Friday, Nov. 9, customers will receive $100 off any tablet purchased at an AT&T company owned store or online at www.att.com or at selected agents or retailers with a two-year data plan agreement.
Tablet customers can choose from several qualifying data plan options, including adding a tablet to an AT&T Mobile Share plan for just $10 per month. With Mobile Share, customers share a single bucket of data – from 1GB up to 20GB – with other devices, including smartphones, tablets, gaming devices, and more.”
The only stipulations are that you must sign a two-year contract with the carrier, and likely face a termination fee for canceling, and pick from one of the following data plans:
– AT&T Mobile Share: $10 to share between 1 GB and 20GB
– AT&T DataConnect 250MB: $15 for 250MB
– AT&T DataConnect 3GB: $30 for 3GB
– AT&T DataConnect 5GB: $50 for 5GB
I’m not sure about AT&T’s strategy here — the $100 subsidy pales in comparison to the [minimum] $360 you’ll end up spending in data plan fees over the next 24 months. But I guess if you’re sure you’re going to need that wireless data for two years, the extra discount is good news.
It’ll be interesting to see how consumers respond to this new tablet subsidy model, especially with the holidays coming up. I’m not sure the end cost is worth the discount.
What do you think, deal or no deal?