Twitter to reportedly add Instagram-like filters to its mobile apps

By , Nov 2, 2012

It looks like Twitter is about to make a pretty significant move on the mobile front. According to a new report, the social network is about to push out an update to its mobile apps that will add the ability for users to upload photos with Instagram-like filters….

The New York Times has the scoop:

“In the coming months, Twitter plans to update its mobile applications to introduce filters for photos that will allow people to share altered images on Twitter and bypass Instagram, the popular mobilecentric photo-sharing network, according to people who work at the company but asked not to be named as they are not allowed to discuss unannounced projects.”

The word is that Twitter actually shopped around for a photo service to acquire, shortly after the Facebook-Instagram deal was announced. But after extensive searching, the company decided that it would be much cheaper to just create its own editing features.

So why does Twitter think it needs filters anyway? The NYT continues:

“According to one Twitter employee, the company’s V.I.T.’s, or Very Important Tweeters, as they are known internally, usually celebrities and media personalities, would be especially happy to see filters in the Twitter mobile apps. Most V.I.T.’s now use Instagram to take photos, and then share them on Twitter, where they often have a larger following.”

If you think about it, this would be a pretty big move. Imagine millions of users bypassing Instagram in favor of Twitter’s filters. Though, given the company’s recent crackdown on developers, it doesn’t seem likely that they would be accessible by third party clients.

The report goes on to say that the NYT has also heard Twitter is exploring adding other tools to its mobile applications, including the ability to upload and possibly even edit videos without having to go through a third-party application or service, like YouTube.

These are some pretty big ambitions, and I’m skeptical that Twitter can pull it off. However, I am excited to see the company add some big features to its mobile apps.

What’s your take on this? Would you like to see built-in photo, video editing options in the official Twitter app?

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  • http://www.facebook.com/mohammad.faisal.507 Mohammad Faisal

    nyc

  • http://twitter.com/myorangeisstuck wahaha

    #nofilter

  • Falk M.

    Wow, really? :D
    How about fixing all those technical and business policy issues first?
    Or your formatting issues?
    I mean, really? I’m sick of #this #kind_of #language #in_every_other #tweet!
    d’uh…

    Display hashtagged words without that annoying # and for Christ’s sake, there’s so much more I could rant over.

    Twitter used to be cool, they are really digging their grave now.

    • himynameisBLiNK

      sounds like you just need to stop using it all together

      • Falk M.

        I did

  • himynameisBLiNK

    i think this is a great idea. if it turns out something of worth i’m ditching my instagram account, for sure

  • http://twitter.com/monster_hazardo Roger Riekki

    Gonna be sick! #pumped

    • himynameisBLiNK

      haha. Nice!

  • http://jojet.com/ @joel_hughes

    Hi,
    I think this would harm Twitter more than it harmed Instagram. It would seem to be a chasing move by Twitter and one that makes their app & their offering more bloated. Instead of allowing third parties to augment their offering they are trying to pull up the draw bridge and have everything for themselves.

    Also, bear in mind that IG is it’s own, massively growing network – I don’t think this is an either/or question. You can use your IG acc and your Twitter account to scratch slightly different itches.

    I’m a heavy IG & Twitter user and use them differently. Oh, and I (like a lot of IG folks) rarely use the inbuilt IG filters

    Joel

    • RV

      I agree. Not all IG users use those IG filters for their photo. Some use IG just to share their photo on photographers in IG.

  • http://twitter.com/ricky_williams1 Ricky Williams

    Everyone has now forgotten about the fail whales that used to be a usual Twitter occurence. People’s memories change quickly and that is why the hatred of Twitter has changed since they finally got their ducks in a row. Now they want to add all this other stuff instead of leaving it offloaded. It means if they mess it up, and I’m confident they will at first. Then the equivalent of the fail whale for these offerings will return and users will scream.