Mansfield return as SVP influenced by Forstall’s ousting

By , Nov 1, 2012

The many layers of why Scott Forstall was ousted as Apple’s iOS chief just keep peeling away. The latest wrinkle: Bob Mansfield, the company’s former hardware engineering senior vice president, agreed to come out of retirement to become senior vice president of Technologies, a new group encompassing wireless and hardware tech, only after Apple CEO Tim Cook offered a boatload of cash and the promise he didn’t have to talk to Forstall…

“The timing of Bob’s return is not coincidental”, one anonymous Apple source is quoted in a Thursday report. Mansfield, who’d spent 13 years at the company, riding herd on most hardware, retired in July to only return two months later to advise Cook. Apple’s chief executive apparently was willing to pay big bucks to get Mansfield back on the team.

Cook offered Mansfield “an offer he could not refuse”, according to All Things Digital’s John Paczkowzki’s sources. Then, it was only as an “advisor”, a position with no timeframe.

When Forstall was dumped due to the Apple Maps fiasco, and his reported refusal to co-sign Cook’s public apology, employees in Cupertino were jubilant to see him go. For Mansfield, it meant no more contentious meetings with the iOS exec, which Cook reportedly had to referee.

For the CEO, Forstall’s departure meant Mansfield agreed to stay on for at least two years and moved from the amorphous position of advisor to senior vice president of the newly-created hardware engineering unit appropriately named Technologies.

Although Mansfield’s return wasn’t a “him-or-me situation”, a source told the Wall Street Journal-owned blog, Forstall moving to become Special Advisor of the Chief Executive, made the reluctant exec “much more willing to commit to two more years once he knew Scott was on his way out.

So, where do we stand post Apple shakeup?

The word of the day, kids, is ‘consolidation’.

All hardware and software design has now been consolidated under the uber-respected Jonathan Ive, ensuring we get more great minimalism from Apple. Secondly, all wireless work is combined and led by well-liked hardware veteran Mansfield.

As for Forstall, he gets to be Cook’s special advisor, which in any other world would be called the “Executives on their Way Out – But Not to Samsung” position.

What do you think about the changes at Apple?

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  • http://twitter.com/rickz97 Ricky

    Welcome back missed you in the videos. I’ll be looking forward to your clam voice later in others videos hahahaha

  • willie_walk

    I just want to see some must needed changes to iOS. I really don’t see much wrong with the hardware, but iOS needs some OS features and functionality that make it great without the need for apps. I think the apps should be a bonus, and further enhancement to iOS, not it’s crutch. Hopefully they will change the grid theme as well. I like how Android has an application menu for all of it’s apps, which if it where on iOS would allow us to utilize the home screen the way we want. Even enjoy those beautiful wallpapers on that retina display. And if we wanted to add our favorite icons, we can. Options!

    Also a notification shade UI refresh along with the folders animation and overall NEW look! I like how the folders on Android look, and I’m sure Apple can come up with something just as good.
    Toggles or buttons in the notification shade for wi-fi, bluetooth, airplane mode, brightness, LTE etc.
    How about the ability to eliminate individual notifications in the notification shade instead of all of them at the same time?

    The ability to share content with more than Twitter and Facebook. How about Google+, and all the other popular social media sites.

    The ability to share photos via bluetooth, and contacts with any mobile device. I could go on and on, but these are a few things on my list of changes. I would be nice to see them in iOS 7, or even better an iOS 6 update.

    Am I asking to much?

    • MagicDrumSticks

      It would be nice but it will never happen due to the closed nature of the Apple ecosystem.

      People think that just because Forstall is gone, that iOS will suddenly be different.

      You changed the blender, not the ingredients that go inside.

      • willie_walk

        You never know unless you try. Maybe if enough people would ask for these features, Apple would give them. Many of them beside the bluetooth would work in their closed ecosystem. There’s simply not enough people asking for them, therefore Apple doesn’t see need to to implement them.

        I mean when you look at what Google has don’t to Android, you’re like when is Apple going to step it up. I like iPhone, but Android is really starting look good right now. And if the Nexus 4 had LTE on board, that might have been the game changer for me. But I going to stick it out, and hope Apple makes some good changes to iOS.

        We shouldn’t have to look at what the competitors are doing with their devices, and desire for those implementation for which we expect Apple to implement some time or another. The jailbreak community is good and offers another option, but they have their limitations.

      • MagicDrumSticks

        The nexus 4 looks good. The reason it doesn’t have LTE is because they wouldn’t be able to keep the amazing price $349 for a 16 gb off contract. However, lack of storage and sd card slot is a huge minus for me. (my 32 gb 4s only has 2 fb free)

        I would like to say that I disagree with “we shouldnt look at what competitors are doing” I you just blindly follow one company, you will miss out on many of the great things a competitor offers.

        For example, my friend recently purchased a 2013 Honda Accord coupe while I advised him to consider the Hyndai genesis coupe which offers a lot more bang for the buck.

        However, my friend was a Honda loyalist. We compared another friends Hyndai 2013 genesis coupe and it blew the honda away. Even the interior finish is amazing on the genesis.

        Similarly, too many people get hung up on apple because of the name; however, they are no longer the great company they once were back in 2007

      • willie_walk

        I’m not saying they need to do what other companies are doing, beside innovating. iOS hasn’t changed much at all since it was introduced. Android in the past two years has made major changes for the better, UI and all. It has closed many gaps that put it behind iOS.

  • http://www.granniethegeek.com/ GrannieTheGeek

    “Executives on their Way Out – But Not to Samsung”. Love this!!