Apple’s new 12W power brick enables faster charging of your iPads, iPods and iPhones. Apple stopped short of divulging specifics when asked to quantify the “fast, efficient charging” claim on its online store. “We don’t have an exact percentage of how much faster it would charge but you should see an increase in speed”, the company told 9to5Mac.

Enter Mike Flaminio of Insanely Great Mac, who took it upon himself to figure out non-scientifically the exact difference. An interesting video he posted claims the new power brick is able to charge an iPad between 30 and 45 minutes faster compared to the old (now phased out) 10W adapter. Yes, two extra watts of power make a difference. Check out his clip right below…

Insanely Great Mac (via 9to5Mac) wrote in YouTube description:

The new 12 Watt USB Power Adapter delivers a few more watts for your iPad. The goal is to reduce charging times slightly over the 10 Watt version.

Charging an iPad draws full twelve watts of power, but only five watts of power is required to charge iPhones and iPods with Apple’s new and juicer power adapter.

Here’s the clip.

The Apple 12W USB Power Adapter is a $19 value from the online Apple Store. It works with all your iPads, iPhones and iPods, just like the previous 10W model.

So what do you think?

The 45-minute difference in iPad charging time doesn’t seem much on paper, but is a factor knowing Retina iPads take several hours to charge to 100 percent, no?

  • I was hoping for a little more than 45mins. Something like 2 or 3 hours would be better but it’s stll a note worthy improvement.

    • -.-

    • queen_ir3ne

      Well exactly how long does it take to charge an iPad? (I don’t own one of course)

      • iPad 2: 4 hours If you dont use it, 6 h. If you do.
        iPad 3: 1,5/2 h. More than the iPad 2.

      • Thorasgard

        1,5 divided by two? I forgot how to work that equation.

      • he meant 1.5 or 2 hours more than iPad 2. is clear for you know @Thorasgard:disqus ? Btw, Thor really didn’t learn equation. that’s why you actually don’t know. not you forgot

    • True. About 18-20% better. But, sure, 50% would be great.

  • i vote this as news item of the year.

  • Does this come with the iPad 4?!

  • goofygreek

    Only 2 extra watts of power brings the amps up to 2 from 1.6667. Not a very big difference at all. Now, if it was at 2.5 amps, that would make it a 15 watt charger and that would definitely shave off more than an hour of charging time. But, that could also damage the battery on older devices. I wonder what the ipad 3/4 is ratted for as far as charging goes? I may have to do some experiments.


    The article is inaccurate. The new charger allows faster charging of the new iPad because the iPad is designed for higher draws. The iPhone, iPod, and older iPads continue to draw the same power they did with the old adapters due to their inherent design and so this will not change things in the least.

    In other words, the adapter doesn’t PUSH power to the device, it only allows what the device sucks up to be transferred. And the older devices still suck (!) up the same amount they always did.