Analysts assure investors that Apple is in good hands without Scott Forstall

By , Oct 30, 2012

The departure of Scott Forstall, long-time aide to the late Steve Jobs, leaves Apple “in good hands,” analysts are assuring investors. Additionally, Jonathan Ive, the design guru, will likely gain even more power, overseeing both hardware and software. Forstall, head of iOS until Monday, was in charge of the company’s move toward Apple Maps. He reportedly was forced out after refusing to sign a public apology letter following the mapping debacle. But friction was building between Forstall and a cadre of executives now surrounding Apple CEO Tim Cook…

“His departure was years in the making, and came to a head with the Apple Maps incident”, Reuters reports Tuesday, citing sources.

Monday, Apple announced their Internet guru Eddie Cue would oversee Apple Maps and Siri. Meanwhile, Craig Federighi, who heads the OSX division, will lead iOS software development. Most encouragingly, at least for Wall Street, is word Apple’s legendary chief of Industrial Design will lend his golden touch to both hardware and software.

Apple’s decision to once more turn to Ive should put an end to what All Things Digital’s John Paczkowsi describes as “internecine executive battles” within the corporate suites at the Cupertino, California tech giant. In one instance, Forstall and Ive locked horns on basic software design: the Jobs aide wanted more real-life items included in Apple software, a view Ive “deplored.”

The ascension of Ive also marks a clear break with the Jobs’ past.

“This appears to be part of Tim Cook putting his own stamp on the company, and importantly, he is still surrounded by several key long-time Apple executives and innovators”, analyst William Powers of Robert W. Baird & Co. said.

Munster called Cook and Ive “the two most critical management figures” for Apple.

Fortune’s Philip Elmer-DeWitt has more reactions from analysts on yesteday’s news. For most parts, they appear to be largely positive as Forstall has long been viewed as both unpredictable and divisive – therefore a risk factor given that 70 percent of Apple’s revenue depends on mobile devices that run iOS software that Forstall was charged with leading.

Indeed, with Ive – known as the designer’s designer – and Cook’s ability to tighten a supply chain and know the numbers – the iPhone and iPad maker has adeptly taken a new course in the Post-Jobs era.

What do you think?

How will Apple change with Ive and Cook the driving forces behind the high-flying tech firm?

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  • Guest

    sure just like apple said maps was better without Google maps

    • http://twitter.com/MCaudebec Maxim∑

      Despite the problems, iOS users have gained a ton with Apple maps
      Such as:
      -Vector Graphics
      -Turn By Turn
      -Voice Guided Nav
      -3D buildings (flyover)
      -Yelp Integration

      I am Sure by WWDC 2013 everything will be fixed, especially with the executive board changes at Apple

      • http://www.facebook.com/jamie.tilden.9 Jamie Tilden

        Couldn’t agree more. Even with all the flack iOS 6 Maps is getting, I still love it. I love the design, and all of these features. It works very fluently with my iPhone 5. I like it a lot more than Google Maps featured in the previous iOS iterations; I really have no complaints!

      • Howard Ellacott

        Eddie Cue will probably sort it, he’s certainly made the iTunes stores a lot better since he got control of them!

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        true but people are just bored of IOS so they are grumbling about stuff..

      • http://twitter.com/MCaudebec Maxim∑

        things are changing at Apple, with Scott being kicked out I can guarantee iOS 7 will be a big change

    • CollegiateLad

      It’s way better than google’s version. Sucked and no turn by turn. It had street view but good riddance.

  • http://www.facebook.com/profile.php?id=557279411 Brandon XIao K

    so…who’s next?

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      same old boring apple crap

  • http://www.facebook.com/Prabhu.s Prabhu Seshadri

    Time Cook ?? lol typo

    • http://www.facebook.com/zacksloane Zachary Sloane

      Damn auto-correct! :P

      • http://www.idownloadblog.com/author/dujkan Christian Zibreg

        You got that straight! Fixed the typos, blame it on the damn autocorrect :)

      • http://www.facebook.com/people/Chris-Wagers/1094372411 Chris Wagers

        FYI this is my goto blog and I pay no attention to the typos. The content makes up for it. :)

    • Eric Armstrong

      Also “Jonathan Ives”. These kinds of errors are something I’ve come to expect from iDB. I love this blog, but damn they could use a good editor.

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    time to sell your apple stock.. cause “whats next” is right.. nothing looks good in the future… okay thinner versions of the same devices with faster speeds and the same boring IOS UI icon grid??? booooolol

  • David Canfield

    aaaaand thats the reson i have just mooved to windows phone 7.5

  • willie_walk

    Everybody deserves a chance, although I don’t blame people for being concerned. The good news is there isn’t that much they have to fix. iOS only needs. UI refresh, and more customization features. They may need to look at what Google has done to Android, Jelly Bean functionality is rather impressive. Android in general is much butter experience and has a lot of functionality without apps! If they get better app developers like those on iOS, their will be no contest. As they have nearly closed up all gaps. Hate to say it, but they have the right price points, very good software, and hardware. So it can’t be said their not innovating. I like the iPhone and hope that Jony I’ve can change things for the better, if nothe Nexus will replace my iPhone.

  • willie_walk

    Everybody deserves a chance, although I don’t blame people for being concerned. The good news is there isn’t that much they have to fix. iOS only needs. UI refresh, and more customization features. They may need to look at what Google has done to Android, Jelly Bean functionality is rather impressive. Android in general is much butter experience and has a lot of functionality without apps! If they get better app developers like those on iOS, their will be no contest. As they have nearly closed up all gaps. Hate to say it, but they have the right price points, very good software, and hardware. So it can’t be said their not innovating. I like the iPhone and hope that Jony I’ve can change things for the better. If not, the Nexus will be my everyday phone.