LG Display beats Samsung handily for Apple display orders

By , Oct 25, 2012

According to a new supply chain report, LG Display beat its arch-rival Samsung for display panel orders and has now become the primary supplier of screens that Apple uses to build virtually all of its recently refreshed products.

Specifically, LG Display is said to provide panels for the new iPad mini, fourth-generation iPad with Retina display, 13-inch MacBook Pro and both 21.5 and 27-inch revamped iMac models. This is of particular interest to would-be shoppers eyeing the iPad mini because “frustrated suppliers”, per one analyst, previously had issues meeting Apple’s exacting standards…

According to DigiTimes, a hit-and-miss Asian trade publication, Au Optronics continues to supply panels for the iPad mini. Bloomberg last month reported that LG Display and AU Optronics, which also supplies panels for MacBooks, would act as primary panel suppliers for the iPad mini.

It’s also interesting that LG Display was unable to meet Apple’s production criteria for the third-generation iPad’s Retina display, forcing Apple to buy most of high-resolution panels from Samsung.

CNET yesterday quoted NPD DisplaySearch analyst Richard Shim who expressed concern over initial iPad mini availability due to Apple’s rocky relationship with Samsung, its key supplier, and the fact that the South Korean conglomerate “is not supplying displays for the iPad mini”.

Up until recently, Samsung used to be a traditional Apple display vendor.

With new products, Apple is looking to cut orders and move away from Samsung amid an ongoing legal spat which has spanned at least ten countries and turned partners into bitter enemies.

Here’s Apple’s ‘Colors’ commercial for the new Retina notebook.

Industry sources previously asserted that AU Optronics had “minor problems” in meeting Apple’s requirement for the iPad mini panels. Part of the problem was that AU Optronics is using AHVA technology whilst iPad mini panels utilize in-plane switching, a premium display technology allowing for wide viewing angles.

Because of that, AU Optronics continues to see issues in production and is being allocated a much lesser proportion of shipments for the iPad mini. AHVA is an acronym for LG Display’s proprietary Advanced Hyper-Viewing Angle display technology.

Even with Samsung out of the picture, Apple is making the right moves. LG Display, which has its headquarters in Seoul, South Korea, files as the world’s largest LCD panel maker. Together, Samsung Electronics and LG Display exceed half the global LCD panel market.

According to another DigiTimes report, other factors limiting iPad mini availability in Q4:

Apple’s iPad mini features new solutions such as DITO film and metal chassis, which will have low yield rates initially and impact the device’s supply in the fourth quarter.

But as the cost will gradually drop along with the improvement in yield, gross margin may increase. Digitimes Research estimates that total iPad shipments will reach 65 million units in 2012 and rise to 75 million or even 80-85 million units in 2013.

As Cody told you, the iPad mini starts at $329 and lands on store shelves in 34 countries around the world on November 2: The United States, The United Kingdom, Australia, Austria, Belgium, Bulgaria, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Korea, Liechtenstein, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Singapore, Spain, Sweden and Switzerland.

The iPad mini with Wi-Fi + Cellular is a $130 extra versus WiFi-only models. It will start shipping a couple of weeks after the WiFi models, beginning in the U.S. on AT&T, Sprint and Verizon.

The Cupertino, California company will tomorrow start accepting pre-orders via its online stores in the United States, The United Kingdom, Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Singapore, Spain, Sweden and Switzerland.

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  • Metroview

    Doesn’t the LG display have problems with retention or something with the Retina MacBooks? I’m looking into getting one and hope that they fixed that.

  • http://twitter.com/roadrash5155 Sean Bauer

    It will be interesting to see how long it takes LG to start stealing from Apple like Samsung did.

    • Tr1pTr0p

      Persecution syndrome. Get help.

  • f1ght3r

    LG sucks, go with Sharp.

    • Tr1pTr0p

      Well, Apple apparently disagrees.

  • J M

    Since it was brought up in the article, I assume preorders will begin at 12am PST time, so 2am CST?

  • Polysyllabic Pseudonym

    I don’t like this. LG isn’t anywhere near Samsung, Sharp or Panasonic when it comes to displays. Apple is making a mistake to go with LG for such a critical component.

    Perhaps, Apple is betting on their annual refresh cycles to save them from criticism when people start realizing that LG panels aren’t of the same quality as these other companies. By the time, one can conclusively speak to LG panels on latest iPads, all noise will be out about the next generation models!

    • NonAppleholic

      I think they just recently found that out. When Sharp and LG both couldn’t get yields up to speed, Apple had to go back to Samsung and pay twice as much to gets screens for iPad Mini Me 2. So Samsung is beating by being able to ramp up production quickly and make more doing less for Apple than LG and Sharp combined!