This is the iPad mini, starts at $329, pre-order Friday

By , Oct 23, 2012

Apple has just announced the iPad mini and this is what it looks like. It’s got a 7.9-inch display with the same resolution as the iPad 2, is made out of aluminum and glass with diamond cut chamfered edges. “It’s every inch an iPad”, Phil Schiller said and I approve. Lots more info, images from Apple’s press conference and some gorgeous press shots are all right past the fold…

The smaller iPad has a new design that at 7.2mm and 0.68 pounds is 23 percent thinner and 53 percent lighter compared to the iPad 3. It runs Apple’s dual-core A5 chip and has a FaceTime HD front-side camera and a five-megapixel iSight camera on the back that does 1080p video.

Here are four press shots for you.

The iSight camera includes video image stabilization and both cameras feature backside illumination to let you capture better pictures in low light conditions.

It’s made of aluminum, has a display measuring 7.9 inches diagonally with a 29.6 square inch display area. The display itself has the same 1,024-by-768 pixel resolution display as the iPad 2 so it runs all of the 275.000 apps designed specifically for the iPad with no intervention on part of developers.

Wireless has the same LTE capabilities as the retooled fourth-generation iPad and twice as fast WiFi. As expected, the iPad mini also has Lightning I/O and features the same ten-hour battery life.

Phil Schiller compared the iPad mini directly to Google’s seven-inch Nexus tablet. Apple’s device has over a third larger display area than Google’s device.

With a 29.6 square inch display area, it’s got more screen real estate than seven-inch tablets, Apple claims, and up to “an astonishing 67 percent more usable viewing area” when browsing the web.

On the networking front, the mini (like a retooled iPad 3) has twice the WiFi performance of previous iPads, featuring dual-band 802.11n WiFi for speeds up to 150 Mbps. As for cellular, again, both new iPads have support for more LTE bands around the world.

And yes, the iPad mini includes Siri, in case you were wondering.

And this is what the iPad lineup looks like.

The entry-level model with sixteen gigabytes of storage and WiFi-only networking starts at $329.

You can pre-order it Friday, October 26, and it will ship November 2.

Two weeks later, the cellular version will hit the U.S. and a number of other places.

Cody has more availability info here.

Phil Schiller was quoted in Apple’s media release:

iPad mini is every inch an iPad. With its gorgeous 7.9-inch display, iPad mini features the same number of pixels as the original iPad and iPad 2, so you can run more than 275,000 apps designed specifically for iPad.

iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless―all while delivering up to 10 hours of battery life.

Apple also launched four new Lightning connector accessories, as previously rumored. These include two for connecting digital cameras and SD cards plus VGA or HDMI digital video.

As for the Smart Covers for the iPad mini, Apple made polyurethane ones in pink, green, blue, light gray, dark gray and (PRODUCT) RED, each costing $39.

So, was it everything you hoped for?

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  • RarestName

    Poorer pixel density on a smaller screen… I’ll keep my 9.7 inch tablet, thank you very much.

    • http://twitter.com/monster_hazardo Roger Riekki

      I agree I’ll keep my 9.7 inch tablet, looks to crammed in for my liking.

    • http://www.iTechBlog.in/ taran

      we all knew…apple wasn’t going to add a new resolution…

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        all they had to do was shink the ipad3..lol

      • http://www.iTechBlog.in/ taran

        haha….one day they will…;D

      • Al

        Heck, they shoulda shrink the ipad3.. after all they not selling it anymore..

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      that is really sad… they basically made a smaller ipad2…lolool no retina??????? no A5X?? bnot even and A6??? OMG

      • Bieberkinz

        You didn’t even ask for this for the iPhone 4…. It will still look good…

    • jose castro

      totally agree. i wouldn’t even buy it if siri was off beta… i couldn’t do that to my self.

    • Infone

      Uh, doesn’t 1280×768 at 9.7″ qualify as a Retina Display?

      • readypembroke

        Retina is different than a regular iPad screen. It has more colors and better lighting

    • http://twitter.com/Max_Kas Max Kas

      I agree. But I do have to admit, Apple did make it look sexy in hand

    • shar

      when I read that “Samsung Display did not supply LCD screens for the as-yet unreleased iPad mini” here on idownloadblog, I was hoping apple invested in something better.

  • ic0dex

    Apple just knocked the tablet market out of the ballpark! The iPad Mini is just amazing! And to all of the haters please click the thumbs down button because it is true Apple is going to dominate the tablet market whether you like it or not! Right now Samsung and Google are sitting there and scratching their heads and pondering “what are we going to do now, god please help us!”. Thank you and have a great day!!!

    • jose castro

      ya if you’re blind..

      why so butt hurt… every buddy can agree,, pricing, pixels, ect… it sucks… you might as well by a iPad 2 for your moneys worth…..

      • http://www.facebook.com/dietermarkus Markus Hudobnik

        You’re*

        Good you fixed it

      • ic0dex

        It’s all about convenience.

      • jose castro

        ya if you want to waist your money.. surreee you tell your self that…

      • http://www.facebook.com/joe.jonsen Joe Jonsen

        yes and ignorance… but it will sell well with women kids and folks who have no clue

      • jose castro

        i agree totally.. that how apple will make there money… but in a technical stand point.. i wouldn’t buy it.. that’s all i am trying to say.. your better just buying a iPad 2 for the price..

    • http://www.iTechBlog.in/ taran

      for $329…i don’t think so…:/

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      ipad mini will be a big hit with folks who dont know tech details and just want a smaller ipad too look cool with and thats alot of women and kids..

      • http://twitter.com/Jas_God Jas God

        Hahaa! So true.

    • http://www.facebook.com/thecmancan1 Chao Liang

      I’ll have some of what you’re smoking. This device is merely ok for $249, but $330? That’s Apple’s arrogance driving the price. They may get burned.

  • Tr1pTr0p

    The bezel looks plain ridiculous. But it’s nice seeing Apple trying to catch up to it’s competitors.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      the design is great.. but its tech is weak

  • iNfAMOUS70702

    so apple is praising the extra real estate over the nexus 7 huh?…..why dont they show an iphone side by side with a galaxy s3 and compare web pages?….why didnt they compare resolution?…price comparisons?

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      i did find that to be very very hypocritical..lolol

      • http://www.facebook.com/dietermarkus Markus Hudobnik

        Its different though. All android phone makers are trying to turn their phones into tablets… Which is stupid. A tablet and a phone are different.

    • http://www.facebook.com/thecmancan1 Chao Liang

      also @engadget noticed that the browser was not in full page mode in the Nexus shot but was so in the iPad shot. Very subtle lies.

  • http://www.facebook.com/dietermarkus Markus Hudobnik

    I really hate the non-retina screen

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      yup so in 6 months they will bring ou the retina ipad mini with A6 chip..lol what a mess… now is not the time to buy the mini at a lll

    • http://twitter.com/jarofclay73 Clay

      I’m thinking Apple decided to not use a Retina display to get to that $329 price point.

      • http://www.facebook.com/email.martinpolak Martin Polák

        329$ should’ve been the price point for retina one. The price point for this should be like 249$

      • http://www.facebook.com/dietermarkus Markus Hudobnik

        If this iPad mini matched everything this new iPad 4 has, then $329 would be a perfect price. But it doesn’t. It has that of the ipad 2.

      • http://twitter.com/rmeaux Ryan Meaux

        So an iPod Touch (5th) should be what? $149. (In case you’re wondering, that’s where I wish it was)

        Imagine if the normal going price for phones was the full retail. Man there would be some bitching on here.

    • http://www.facebook.com/fuumar.hudson Fuumar Hudson

      Lmao me too shit sucks -.-!

  • Anand Kaligotla

    You kidding? $329? And no retina display? I don’t know the technical aspects as to why they didn’t include the retina display, please advice me on that aspect. But much greedier can Apple get?

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      no retina cause they used the old A5 chip instead of the A5X..lol

      • Anand Kaligotla

        Good thing at least they have the Siri! But they would’ve thrown that A5X in there!

  • http://twitter.com/cfmdel Del

    Pricing is still too high to truly compete. Price point for IPad mini should have been lower.

    • http://twitter.com/Chindavon Chindavon

      Yes, $299 at the very most to compete!

  • http://twitter.com/oneBurge Burge

    That will do nicely ..

  • http://www.facebook.com/people/Steven-Cannan/100000630162509 Steven Cannan

    This is the same thing we said about Iphone 5!!! In a week ur all gonna be like the update mini is so amazing!!! Ya

    • ic0dex

      Thank you! Everyone was so upset because of the Maps App not working they said they wont buy the iPhone 5 because of that. Wait till the iPad Mini comes out all of the same people here that are talking crap are going to be the first inline to buy one!

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      NO.. the iphone 5 is a beast….. but the mini is a smaller ipad2 when it should be a smaller ipad3

      • @dongiuj

        Why should it?

  • http://www.facebook.com/abraham.utrera Abraham Utrera

    No Siri?

    • http://www.facebook.com/profile.php?id=100000064009391 Matt Summers

      It has Siri, at first I thought it didn’t have a 3.5mm headphone jack, I had to go to Apples Site to look at the specs. We all knew that they wouldn’t include Retina Display on this one, thats the next model iPad Mini. They do this every time, we all should realize that by now. Never buy the first Apple product. The next one in 6 months is going to be better and you’re all going to be disappointed because you got suckered in by all the hype. I am always one behind. Since they updated the new iPad Retina with better specs, what happens the 3rd Gen iPad? Is it going to be the same price as the 4th gen or same as the iPad 2? They always drop about $99 of the price? So the people who just got the iPad 3rd Gens are screwed and paid full price for a less specificated device? Thats where I am stuck?

    • http://www.facebook.com/lucas.kunert Lucas Kunert

      It does have Siri.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      it has siri

  • cruzcontrol1001

    I think competitions great. Nice little tablet if you don’t have one. I will definitely get one for my 5 year old the hand me down iPad first gen is to heavy for her to carry.

    • http://www.facebook.com/joe.jonsen Joe Jonsen

      yup for the kid and the wife…

  • http://www.facebook.com/jonathan.liu.7503 Jonathan Liu

    It’s apple. You’ll buy it.

    • http://www.facebook.com/abraham.utrera Abraham Utrera

      I will definitely not by this, I’m looking at nexus or kindle for sure

    • http://www.facebook.com/thecmancan1 Chao Liang

      Dammit, you’re right. I’ve already bought into their Appstore ecosystem too much to convert to anything else.

  • MagicDrumSticks

    I laugh at how apple uses screen size as an argument but they don’t use the same argument for the iPhone 5. Of course, I’ll probably get thumbs down for this comment since its true

    • http://www.facebook.com/abraham.utrera Abraham Utrera

      So true

    • http://twitter.com/platorash Joshua Serna

      Well you’re comparing a mobile phone to a tablet. Basically the screen size is what sets your tablet and phone apart. I listen to music, text, make phone calls, and play puzzle games on the go with my phone device. With my tablet I watch Netflix and YouTube, sketch, read, write documents, etc… Things that require a larger screen.

      • Tr1pTr0p

        Well, I’d prefer to have a smartphone with a large display to do all of those things, instead of having one expensive small device for this, and another expensive device for the rest.
        Convenience. It’s a thing.

  • http://www.facebook.com/derekhaller Derek Haller

    I love apple but $329 is just too much for tech that’s almost 2 years old and a 1024×768 display. I hate to say it but the Nexus 7 and Kindle Fire HD have better specs all around, high res screens and a much lower price. On top of all that it’s just ugly.

    • http://www.facebook.com/email.martinpolak Martin Polák

      But worse OS :(

  • http://www.facebook.com/lucas.kunert Lucas Kunert

    Lousy. Product is too expensive to not have a retina display. I’d pay that only if it has that. But this is just a smaller iPad 2 basically and for not much less. Can’t compete with $199 Nexus 7. As much as I love apple, this just feels like a cheap way to get into the 7″ tablet market but not cheap to the consumer.

  • http://www.facebook.com/profile.php?id=100000122595896 Vanditt Sama

    Either a very low price ($279 atleast) or features like retina display or the A6 processor.
    but what they did is they took out necessary features out of the tablet and it still is priced highest in its category. its gonna sell anyway but i had more expectations.
    also, nothing groundbreaking,mind blowing,breakthrough was introduced.
    im talking about things like siri,facetime,retina,multitask. like it happened with every new device but not this time.

  • macbreaker
  • http://twitter.com/jmarsh5 Justin Marshall

    I think Apple should have just priced this thing at $99-$149 dollars, take the initial loss, gotten customers into there ecosystem and reaped the benefits from there. Once someone owns an Apple device it would make them want to buy other Apple devices. I would spend the extra couple hundred dollars to get an iPad at the iPad mini price.

  • iFuture

    Apple is beginning to act like Samsung

  • http://www.facebook.com/jason.dennery Jason Dennery

    Definitely not a product for me or for serious tech geeks in general. I think where you’re going to see this device find its niche is in the younger crowd who maybe had an older iPod touch device and are looking to upgrade to a tablet. They want the apple product experience they are familiar with, however don’t have the coin to drop on the latest iPad. Coming from an iPod touch, superior performance specs aren’t really of utmost importance and never having known a retina display, they won’t mind the lower resolution.

    I think coming out with this product category was smart on apple’s part, however apple’s business model of charging a premium for hardware and less for apps is going to hurt them here. IMHO, apple would have much more success with this product if they introduced it at a lower entry level price of $249.

    • @dongiuj

      I think you’re wrong. I am neither “young” nor have i “had an ipod”. To me it’s appealing because:

      1. I have an iphone so have no need for an ipod.

      2. I wish i had a slightly bigger screen for certain things but don’t want to carry a big a** tablet like the ipad. For me the mini is a good size.

      3. Apple patriots will buy it.

      4. The retina stuff won’t make that much of a huge difference being on a smaller screen than the bigger ipad. Nothing worth crying about anyway.

      You’re totally right to have you’re own opinion and i respect that but this is my opinion.

      • http://www.facebook.com/jason.dennery Jason Dennery

        Different strokes for different folks. I still see this being hugely popular with younger buyers and as an alternative to the pricier iPad for parents to buy for their kids this holiday season.

  • http://www.facebook.com/surfco22 Matt Abbott

    First image is not an iPad mini.

  • http://twitter.com/Madagasc4r Karim Pirbay

    All this is great, but when is the new iTunes coming out? When they release the new iPad models maybe? I was hoping for today…

  • http://www.facebook.com/profile.php?id=100000494561806 Mike Ochoa

    It will reach countries like México, unlike the nexus, and will be a lot cheaper than a windows tablet, apple’s ecosystem, i need a tablet for school… i’m sold

  • readypembroke

    I would rather buy a iPad 2 or iPad 3….. the bigger and better for me….. (not that weirdo) or buy a Kindle Fire!

  • @dongiuj

    Just one thing i’ve got to say to ALL you die-hard apple fangirls that think you know how apple works and just would not accept the fact that apple WOULD, WILL and HAVE made a smaller ipad.
    IN
    YOUR
    FACE!!!!!!
    Ahhhh, this is sooo satisfying to see this. I have proven my point that all you die-hard fangirls don’t know anything when it comes to this kind of thing. You really think you do but you don’t.

  • Phil

    So the iPad mini has the same processor as the iPad 2, yet one has Siri and one doesn’t? What’s Apple’s excuse for that?

  • http://www.facebook.com/CMak70 Chris McOmber

    Is it just me, or is Apple suddenly making some bad and rash decisions now that Steve is no longer at the helm???

  • http://www.facebook.com/antman217 Anthony Antunez

    I don’t think people are getting it. IT’S A CHEAPER IPAD. That’s it. There’s people that will absolutely love this because its an iPad and it doesn’t cost $500. Plain and simple. Also people saying the Nexus 7 is only $200… yeah thats for the 8GB model. The Nexus 7 with 16GB is $249, thats only an $80 difference between a Nexus 7 and an iPad Mini so don’t give me that $130 difference bullsh*t. And people talking about tech specs? Havent we learned that it doesnt really matter what you read on paper, its the experience. Remember how much more powerful tech every other smartphone had over the iPhone 5 and yet it still outperformed all of them? You want to use blown up phone apps? Get a Nexus 7 then and stop bitching. Go ahead down vote me and then go get an iPad Mini. F*ckin hypocrites.

  • Anonymous

    I know it has Siri, but can someone verify if whether or not it has dictation?

  • Javier Gore

    These shortcomings lead to believe Apple is running out of ideas. This is a way to keep captive customers loyal to them as long as possible meanwhile they invent something new. What will apple come up with in the short term had they thrown the retina display at the mini ipad now ?.

  • http://twitter.com/nck_s Nick Serafini

    Next gen (retina and A6 are necessary) will be a must-have! In my opinion, 9.7″ is great but I think 7.9 is a true tablet size. It’s an entry item at a ‘decent’ price point. I didn’t expect them to go all out.