Apple posts iPad mini Smart Cover video to YouTube

By , Oct 23, 2012

During its iPad mini event today, Apple introduced a new accessory: the iPad mini Smart Cover. It’s essentially the same thing as the larger version, except there’s no more metal hinge.

Alongside the announcement, Apple also showed off a rather well done TV commercial starring the new Covers. And a few moments ago, they published the spot to YouTube…

As we reported earlier, the iPad mini Smart Cover will come in 6 different colors: Blue, Green, Pink, Grey, Black, and (Product) Red. And it looks like it’s polyurethane or nothing (no leather).

The Smart Cover will retail for $39, and it should be available for pre-order this Friday along with the iPad mini.

What do you think of the ad?

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  • SimonReidy

    Slick ad as as always. Shame the mini cover isn’t $19, rather than a pretty hefty $39, but regardless of the price, you have to love Apple’s style :)

  • Liu Zhenyu

    I’m a rainbow kind of guy. Any other guys too?

  • Liu Zhenyu

    That pink looks good

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    smart covers are the worst covers for ipads..

  • http://twitter.com/monster_hazardo Roger Riekki

    Love this commercial!