The number of models in the iPhone family is extremely small compared to the amount produced by other manufacturers. But according to a new report, which is an update to Chitika’s recent iPhone 5 study, Apple’s handsets still account for nearly half of all smartphone-generated internet traffic…

The update digs deeper into Chitika’s ad impression data, finding that between the iPhone 5 and all of its predecessors, Apple’s handsets accounted for a total of 46% of web traffic during a 7-day testing period. That’s a staggering 30% more than its closest competitor, Samsung.

Non-Samsung Android phones take the next biggest piece of the pie, with 34% of the traffic. And Samsung’s devices accounted for a total of 17%. And finally, surprising no one, BlackBerry and Windows Phone brought up the rear at 2% and 1% respectively. That’s equal to the iPhone 5 alone.

Keep in mind, that this data doesn’t tell the whole story. There are certainly more Android smartphones than there are iPhones in the wild. But it’s just interesting to see that more people seem to be browsing the web on their iPhones than they are on any other handset.

What do you make of Chitika’s report?


  • Gerard Hampton

    There are a lot of factors here so i dont think its really fair to make a comparison between the brands.
    This could be showing us how bad iphones are at conserving bandwidth and using up peoples data plans. This could also be a big clue as to why iphone battery lifes are pretty average (more work for the modem). Ive also read that iphones use twice as much data per minute when browsing than android. There are a lot of people with cheaper android phones which are used more for an actual phone than a web device. Theres also imessage which i assume is included as data traffic.

    • First iMessage doesn’t include chitika ads…
      Second iPhone has better compression than android…see apple maps for an example…
      Third if you can’t do basic browsing on your android phone than don’t call it a smartphone…:)
      though I think this chart is somewhat off…4-5 iPhone models vs 400-500 android models…this really can’t be true..!!…

    • Qiren_94

      Almost all the point in your comment is invalid. I switched over from an Android phone (S2) to an iPhone 4S so I know, and you couldn’t imagine how much I saved on my data bill. There are a few factors, first is that iPhones have almost 50% less ads compared to Android. Second is that iPhones doesn’t have flash. The whole reason you buy a smartphone, be it Android or iOS, is for the internet connection and the apps, what else would you buy a smartphone for? If you just want an “actual phone”, why don’t you just settle with a feature phone?
      From what I think, the reason why this chart is like that is due to the fact that iPhones are more enjoyable when browsing. I actually started to browse more on my phone after I switched to iPhone. It’s just smoother and more enjoyable than my S2.

      • Yujin

        Well said…I keep seen all these people on the subway browsing the web with their iPhones, the ones using android are just playing angry birds ( cause is free)

  • “What are these other tablets and smartphones doing?? They must be in somebody’s back drawer in their closet!” -Tim Cook. I wonder the exact same thing 😛

  • Yujin

    Tim cook is very right….the warehouses and people fool into buying these devices don’t use them…even my 75 yr old grandma uses her iPhone…so much she needs a battery pack lol…

  • Yujin

    I think they refer to unique hits not data being downloaded as a whole…that will go to android since they do have a lager market share.

  • some much “talk” about the s3,but yet… the pie doesnt lie.

  • when i was on android i constantly had a changed user agent, was i a minority? or do a lot of android users do this? This would remove this traffic from mobile statistics