It seems like it’s been months since Microsoft first showed off the Surface tablet —the company’s first foray into the space. Actually, it’s been four months. But never fear, the long-awaited release date is almost here.
Microsoft is set to launch the tablet on October 26th, alongside the latest update to its operating system, Windows 8. And it kicked off its advertising blitz last night with a new TV ad entitled: The Surface Movement…
The ad, as pointed out by The Verge, went live during ESPN’s Monday Night Football broadcast last night. And it’s just a part of a marketing campaign for the tablet that will reportedly cost Microsoft over $1 billion.
Unfortunately, the spot doesn’t really offer up any new information on the Surface, or its pricing. It’s a bit odd, actually, that the device launches in a week and no one has any idea what these things are going to cost yet.
Remember, the Surface will come in two flavors: one built on ARM architecture, running Windows RT tablet software. And a Pro version, built on Intel CPUs, that will run a full version of Windows 8.
Though Apple hasn’t officially said anything yet, we’ve heard several reports that the Cupertino company is planning an “iPad mini” event for October 23 — three days before the Surface is set to go on sale.
And if that holds true, Microsoft is going to need more than dub step to convince consumers to buy their tablet.
What did you think of the Surface ad? Well done, or not enough?