Apple posts 4 new iPhone 5 ads: Thumbs, Cheese, Physics and Ears

By , Sep 21, 2012

Now that the iPhone 5 launch has come and gone, it’s time for Apple to start spreading the word about its new handset to the general public. And what better way to do that, then with new TV spots?

Four new TV ads have appeared on Apple’s website tonight that highlight its latest smartphone and its features like a larger display, its new Panoramic camera mode, and its slimmer profile…

Thumbs

Cheese

Physics

Ears

The commercials themselves are classic Apple. They focus on the device, in this case the iPhone 5, and how its features can benefit the consumer. For example, “Thumbs” shows the convenience of one-handed operation, and “Cheese” shows the advantage of being able to take panoramic photos on the go.

It’ll be interesting to see if Apple can maintain the high level of demand for its handset that’ve we’ve seen over the past week. And these ads, for better or worse, will play a major role in making that happen.

What do you think of the new iPhone 5 spots?

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  • wonderboydave

    simple commercials, personal 1 to 1 dialogue, dont have to add uber special effects to sell the phone.

  • Luis Castro

    Thumbs feels like a throw back to the old Mac vs. PC era, taking a stab at the competitions bigger screen which makes one-handed operation not very comfortable (unless you have massive hands!).

    • Liu Zhenyu

      This is nothing compared to the intentional bashing of apple by scumsung ads.

  • ic0dex

    Samsung is probably laughing at them. But Apple can care less about what Samsung says. They care a about us the consumer.

    • Liu Zhenyu

      No, WE are laughing at Samsung for their inproffesional advertisements openly bashing apple while apple spares their immature faces.

    • GambitGamer

      I don’t think any company really cares about the consumer. They care about how to consumer feels so they’ll buy the company’s products. But not the people.

  • http://twitter.com/luissantana_a Luis Santana

    Those Commercial so simple and still get to the points… That’s what i love about apple they dont even think about “others competitor” if that’s what they are called… They just get to the point, no doubt about it.

    As i said, So simple and so direct message…

  • aaa

    lmao samsung copy of apple inside cover of cheap plastic outside lol

  • http://twitter.com/digitalfeind Dani Hayes

    But I want a five inch screen that looks ridiculous and need both hands to do anything with. I hate using my iPhone with one hand everyday. I know it seems more practical but I can say “hey check this shit out” and “look at this massive useless phone. Or is it a tablet?? Or both.”

    End sarcasm.

    • MagicDrumSticks

      Funny. When the original iPhone came out people said it’s too big, do you fanboys make up your mind?

      • http://twitter.com/digitalfeind Dani Hayes

        No, it’s simple physics ;)

  • http://www.facebook.com/jason.dennery Jason Dennery

    The thumbs one is the only one which I think is even remotely hinting that there is even another phone on the market, which is good. Comparing your product to some else’s implies that they are almost equals and the comparison must be made so the consumer can tell the difference. Marketing 101 and smart on apple’s part to stay out of the mudslinging.

  • thedarkknight80

    Horrible choice with the voice/actor. He doesn’t belong in those ads.

    • http://twitter.com/im_known_bro John

      Hey buddy no one asked for your negative opinion.

      • thedarkknight80

        Hey “buddy”, it’s called a blog : people see something they don’t like , they write it , people see something they like , they write it as well.

        Ok ? Buddy?

      • http://twitter.com/im_known_bro John

        Amazing how 8 people don’t agree with what your saying and also the same comment on the top. 24 people don’t agree what you have said. Have a nice day.

      • iSEXMACHINE

        haha what a douche you are

    • http://twitter.com/rexexdesign Alexander Reimann

      No wonder all positive comments have exactly 3 down votes and your negative comment has exactly 3 up votes… wonder how that happened?!?

      • thedarkknight80

        This is one of the dumbest math analysis and conclusions i have ever come across, You are so dumb it’s not even funny ! FYI, i am an apple fan, i owned the 3G, own the 4S, will buy the iphone 5 AND i hate android . So don’t even try to go there….

  • dcwj

    omg who’s voice is that? i definitely recognize it.

  • http://www.facebook.com/people/Keith-Wilson/100000592569208 Keith Wilson

    Clever ads….. so simple but do deadly lol

  • GambitGamer

    I like how apple dosnt directly shoot dokwn other phones like other company(samsung cough cough)

    • MagicDrumSticks

      Because they have nothing to shoot them down with except paintballs, ZING!!!

      • GambitGamer

        ??? What??? It would have been funnier if you had said apples lol

    • http://www.facebook.com/profile.php?id=568052448 Raven Woods

      You must’ve forgotten all of the ‘hi I am Mac, and I am PC’ commercial. Please just stop acting like Apple’s never done anything like that! Now they don’t have to because they have an established brand that is quite dominant in the market. Everybody knows what iPhone is. But other companies need to actually make case, a comparison to iPhone to show their phones are better. Otherwise they feel like the average customer won’t get what features their phones have. And, yes, the average customer does indeed have so little clue is to what iPhone is and what features other OSes and phones have!

      • GambitGamer

        There is a way to advertise with out being nasty about it. Apple has never been mean in their adds. They just show off their product. And yeah sometimes they do small things to make their product look better than others. But for the most part they just show what the iPhone and what it can do and then people buy it.

    • http://www.facebook.com/profile.php?id=568052448 Raven Woods

      You must’ve forgotten all of the ‘hi I am Mac, and I am PC’ commercial. Please just stop acting like Apple’s never done anything like that! Now they don’t have to because they have an established brand that is quite dominant in the market. Everybody knows what iPhone is. But other companies need to actually make case, a comparison to iPhone to show their phones are better. Otherwise they feel like the average customer won’t get what features their phones have. And, yes, the average customer does indeed have so little clue is to what iPhone is and what features other OSes and phones have!

  • http://twitter.com/oo7plasma Brandon Weidema

    the “thumb” ad makes me laugh so hard. obviously directed back at samsung :P

  • http://twitter.com/rexexdesign Alexander Reimann

    Funny how all the positive comments have exactly 3 down votes… I bet a sad Samsung fan has 3 accounts and too much time on his hands

  • http://twitter.com/kuekzhengwei ZhengWei:)

    I like the ‘common sense’ part in thumbs :P

  • Liu Zhenyu

    This is what i call proffesional advertisments.

  • Guest

    These adds only point out the new screen size, nothing else. They’re really bad.

  • http://youtube.com/MathiasVerden Mathias Lindberg

    They’re almost as bad as the new Mac commercials.

  • Frank Dave

    DAMNNN…. since Steve Jobs has died apple is going down, but for real!
    Each IPhone generation has been a revolution but what the f*ck has Iphone 5 been?
    # Longer display, ehh WOW…
    # Smaller Volume, just compressed the body, ehh WOW….
    # Panorama function, has been available since 2-3 years in the appstore, ehh WOW….
    # faster performance, nothing noticible, ehh WOW….
    # Earpod headphones is just an accesoir and has nothing to deal with the phone itself, ehhh WOW…
    so wheres the revolution?…
    OH I KNOW
    ….
    the price ;)

    Steve Jobs Death also killed Apple, believe it or not, he head the ideas!

    • Johnathan Jennings

      I’m on my iPhone 5 now. Allow me to be the first to tell you that the processor is amazing. It is so much faster than the iPhone 4S. And it feels so much better in your hands. It is an all-around amazing phone. So shut up.

    • http://twitter.com/ihkdesign HK

      Because the 3GS, with video recording was a revolution. Apple iterates. This phone is an incredible upgrade for someone on the 4. Apple does not try to get the 4S customers because there is another year left on the contract.

  • http://twitter.com/europrojecktz bladimir garcia

    Sentido comun eso es apple I love iPhone 5 :)

  • http://www.facebook.com/LethoeshatedadedicatedfatherGreen Keith Green

    The ears one is a stretch for an iPhone commercial. U think ppl will jump for an iPhone because of some 30$ earphones that they cud buy seperate? No. Lol. But the other ones r cool.

  • shabby

    I like all except the phsics

  • Johnathan Jennings

    For some reason I really don’t like these new commercials.. But I love my iPhone 5. I’m on it now (:

  • http://www.facebook.com/wahaab Wahaab Jalal Bhatti

    So the iPhone 4S had ear-phones not designed for ears? Wow!, what an innovation iPhone 5 brings ! Fail!

  • http://www.facebook.com/joe.jonsen Joe Jonsen

    eh.,, the phone screen is long and odd..

  • http://www.facebook.com/antman217 Anthony Antunez

    The first time I saw that leak of the iPhone 5 display i was like “wtf is that?” but now that I actually have the phone i can say that it makes so much sense and its still so easy to use. I think this should be the new standard for 4″ displays.

  • nima

    hahah, i liked the ad that smasung was advertising apple!

  • nima

    apples right, why would other companies invented an overly stretched phone when they can buy a hand size phone!

  • Miras safadi

    i only liked the cheese ad