Earlier this year, Apple started pulling applications from the App Store that were blatant knockoffs of popular titles. This included games like Temple Jump, Tiny Birds, and Numbers With Friends.

Now it looks like it’s applying the no-clone policy to app icons as well. A developer says Apple recently told him his App Store submission was rejected because its icon was too misleading for users…

Benjamin Mayo posted the following rejection letter from Apple to his blog:

“Metadata Rejected

Reasons for Rejection:

22.2 Apps that contain false, fraudulent or misleading representations will be rejected

We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidlenes.

Specifically, your app icon appears to be similar to the chart topping lists/to do app “Clear.” It would be appropriate to modify your app icon so that they don’t appear to be similar.”

A quick look at the App Store shows that this is a popular occurrence, so what makes this particular case so special? TheNextWeb opines that Apple could either have a short list of regularly cloned apps that it’s watching, and Clear is one of them, or it could be simply watching the top charts.

Either way, this is great news for both users and developers. Anytime Apple is seen proactively preventing clones and other kinds of misleading apps from getting in the App Store, everybody wins.

  • Metroview

    It’s nice that they’re upping the process but what I don’t get is why don’t they just hire more people to actually test out the apps? Anyone can still fake the icons and screenshots to bypass approval.

  • Osa

    apple is acting really weird nowadays, so cus of them being a successful company they start taking stuff down, oh well, its really worrying @ what level they might move on at the next 2 years

    • they’re making end user experience better by keeping these stupid fake developer’s apps out

    • So for you must be really fun searching for new apps in the AppStore and all of them use similar names and same icons. Must be really fun having all the apps installed and can’t figure wich one is because they all look the same…

      I bet you’re a Android user…

      • Osa

        im a big apple fan u know, its just creepy how apple started moving to that evil side, loads of people started making fun of that company cus of that, suing and taking stuff down isnt a good thing, people have worked hard on those apps and stuff, is what they deserve is getting their app deleted ?

      • Metroview

        I can’t tell if you’re trolling or just plain stupid. I suggest you Google the rip offs such as Temple Jump, Temple Guns, and Tiny Birds, all which have very similar looks of the originals, and then learn why Apple is doing it. The fakes are half-assed attempts to cash in on unsuspecting customers.

      • “people have worked hard on those apps and stuff, is what they deserve is getting their app deleted ?”

        dafuq.. that’s the point.. if people worked hard on their apps, that’s why its not right other people stole their ideas, their logos and names and try to sell it over the AppStore. Apple is trying to protect the original ones.

        You sir, deserve a HUGE facepalm…

  • This is awesome news. I always hate to see these guys trying to copy cat the others and try to ride off of their success. Do they even ban these accounts that are doing those types of things?

  • Daniel

    its about time!

  • notewar

    Mooncraft,minecraft rip-off, is still there!!!!

  • I wanna see what it looked like.

  • seyss

    what was the icon? main piece of information missing