T-Mobile preparing “Bring your iPhone to T-Mobile” campaign

By , Aug 28, 2012

It’s starting to look more and more likely that T-Mobile will once again not be receiving an iPhone nod from Apple this year, making it the last major carrier in the US without the handset.

But it’s not going to take this lying down. Recently-leaked flyers show that the carrier is about to launch a “Bring Your iPhone to T-Mobile” campaign, with an emphasis on plan price.”

TmoNews reports:

“T-Mobile’s efforts to bring unlocked iPhone customers into stores certainly seems to be heating up as we just got our hands on some flyers that may be apart of T-Mobile’s marketing strategy. The flyers are pretty simple, showing the savings T-Mobile customers will discover when they leave pesky AT&T behind.”

The flyers come at an interesting time, as AT&T just launched new controversial Shared Data plans, which many folks believe will raise their bills. And T-Mobile, on the other hand, just announced a new set of unlimited data plans, which as you can see, are far less expensive.

In addition, yesterday it came to light that T-Mobile was planning on releasing 4G microSIM cards for unlocked iPhone 4 and 4S. So despite not being an official partner, the carrier is obviously hoping that if it plays its cards right, the handset will bring it new customers.

“For those of you who don’t think the iPhone on T-Mobile’s network is a boost or will draw customers, a four-store pilot (which is where the flyers originate from) in an east-coast area tells us that’s in fact, not the case. A trial-run undertaken during the course of July in four retail locations showed that gross adds increased 56% over the regular store baseline when a live iPhone running on T-Mobile’s 3G network was demonstrated.”

The last statistic we heard put unlocked iPhones on T-Mobile in the 1 million range, but we’re assuming it’s much higher than that at this point. And with the carrier working hard to update its network to be more iPhone-friendly, that number should continue to grow.

So let’s see here: upgraded network, a new public push for unlocked iPhone customers, and all new unlimited plans? It seems like T-Mobile is making all the right moves here. But whether or not it will amount to a slew of new subscribers is still yet to be seen.

What do you think?

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  • Primo Sidone

    I thought iPhones were not capable of getting T-Mobile’s 3G… ? Last I read, T-Mobile iPhone users were stuck on EDGE.

    • http://www.facebook.com/profile.php?id=604885391 Richard Borkovec

      T-Mobile has been working hard to update their towers to work with the iPhone’s 3G :)

    • ghulamsameer

      When the AT&T/Tmobile merger fell out, AT&T paid Tmo some money and gave them some spectrum. Tmobile is using that to upgrade their existing 2G network as a 1900 MHz 3G network. Then , the iPhone will be compatible with tmobile’s 3G Internet.

      • anasiatka

        Also, it is not just the 3G but the 4G also that it seems will be compatible with the iPhone 4/4s. This will be very interesting to see how it plays out… I may consider giving them a trial run actually, I just wish I would be able to keep my AT&T number still. I will definitely be watching this closely! Damn the torpedoes (AT&T Throttling) full speed (3G/4G) ahead!!!

    • http://twitter.com/KraKsX KraKsX

      There are a few places that T-Mobile uses 1900 MHz band. This will work as a Up and Down connection for the iPhone. Check your location on there website (or by calling them) to make sure you are in an area that uses 1900MHz.

  • me

    Samsung>

  • http://www.facebook.com/profile.php?id=604885391 Richard Borkovec

    Way to go T-Mobile!

  • http://twitter.com/aomia syler

    what is the star beside the unlimited data for i know it means that there is a catch but what is the catch?

    • Tracy

      I think the star means after 4 or 5 gigs of data they will slow you down.

    • http://www.facebook.com/thuong.ho.775 Po Wah

      It means you will 2 GB of 4g speed and if you go over that 2GB instead of charging you or stopping you they will simply slow your speed down until next bill cycle so it is “unlimited”

  • Tracy

    I can get you Unlimited Talk, Unlimited Text, and Unlimited Data for $49 per month plus pay you a referral commission. on T-Mobiles Network!

    • http://www.facebook.com/thuong.ho.775 Po Wah

      How?

  • http://twitter.com/klouud Timothy Polumbo

    It depends on how this fleshes – AT&T’s 4G or LTE or whatever their best wireless medium – is insanely fast. My buddy has a Galaxy Note and he gets 1800 kb/s download speeds according to Speed Test’s iOS app. Yes that is correct!!! 1800 kb/s!!!!

    If T-Mobile can match or almost match AT&T’s speeds and coverage then I have no problem switching. With savings like that my wife and I could upgrade every year to a factory unlocked iPhone and still come out in the positive!

    any thoughts?

    tim

    • http://www.facebook.com/profile.php?id=100002136300838 Michael Hulet

      How was a Galaxy Note running an iOS app?

      • http://twitter.com/klouud Timothy Polumbo

        LOL! I missed that – you get what I mean

    • http://www.facebook.com/zacksloane Zachary Sloane

      Just wait until the iPhone 5/6 floods the 4G spectrum and we will see how fast it really is…. :)

  • ic0dex

    I’m so buying an unlocked iPhone 5

  • ArthurTyukayev

    Very excited, I’ve been with T-Mobile for years, my loyalty will pay off.

  • macboy74

    I guess this means there not getting the iPhone anytime soon. Also I’m not sure where their getting their price figures from my bill with AT&T is $85 a month for minutes , unlimited text, data and hotspot. Lmao

    • http://www.facebook.com/jennifer.joleness Jenny James

      Do you have unlimited minutes?

  • brittanykalaj

    Me: Galaxy SII on Tmobile

    Friend: iPhone 4 on AT&T

    City: Los Angeles (I’m a resident, friend is a visitor)

    Tmobile had constant, uninterrupted service for GPS navigation, yelp check-ins, general web-surfing, oh – and phone calls.

    AT&T had…nothing.

    Literally, every time I made a move to do something with my smartphone, my friends said “Crap, I have no service, wtf.”

    I was shocked.

    It might be true that AT&T has a technically better network. But what does that do you if you NEVER have signal?

  • Tammy

    when should this come into affect?