One of the most common complaints I keep hearing about the yet-unreleased next iPhone is a sense of dissapointment over its overly unchanged appearance, even if from the design standpoint the iPhone 5 is much more than a rehash of the existing iPhone 4/4S design.

Is you know, Apple’s upcoming device is said to sport a two-tone metal backplate (58 percent like it), a taller four-inch screen with new display technology, a relocated headphone jack and a much smaller dock connector with MagSafe-like functionality at the bottom.

But it ain’t just Apple. Nokia, once a leader in cell phones and now an also-ran, figured its inaugural Windows Phone 8 handset shouldn’t change the design formula established with the sleek Windows Phone 7.5-powered Lumia 710. Heck, if the above leaked photo is the real deal, Nokia may not be willing to change the overall Lumia design much with the new handset…

According to the Nokia Innovation blog, the upcoming Nokia phone has the same curved screen (though a bit bigger than the Lumia 900′s 4.3-inch display) and the same polycarbonate unibody form factor with irreplaceable battery.

It will also support 4G LTE, have an external SD card slot and NFC chip on board and will run on a Qualcomm chipset, making it the first dual-core Windows Phone 8 device from Nokia.

They call it the Nokia Phi and it’s one of three ‘hero’ devices set for an announcement at the Nokia World event in Helsinki, Finland, which runs from September 5 to September 6, just a week ahead of Apple’s planned September 12 iPhone 5 event.

For comparison’s sake, here’s what the Windows Phone 7-driven Lumia 800 looks like.

Notice any difference?

Me neither.

While Apple can afford to release an iPhone with virtually unchanged design (the iPhone 4/4S) due to its iconic status, the Lumia brand isn’t a household name (yet) so a totally different design might have been more prudent to promote this device as a ‘hero’ Windows Phone 8 handset.

One thing playing to Nokia’s favor: as the embattled company re-launched itself into the smartphone race in October 2011 with the Lumia range, feature phone owners are in fact hearing more positive buzz about the brand, according to a YouGov BrandIndex survey.

With about 50 percent of U.S. handset owners inevitably looking to upgrade to a smartphone at some point, their familiarity with the Lumia brand and perhaps an attractive postpaid push by the carriers could help re-establish Nokia’s presence in the U.S.

After all, prepaid devices seem to be increasingly becoming all the rage these days.

Would you consider Nokia’s upcoming Windows Phone 8 Lumia device?

  • From just looking at the “Windows/Home” button, you can tell this is an early prototype. The Home button is the old Windows logo, not the new Win8 logo. However, I like it. The Lumia 900 fits well in hand, and the styling is attractive. Also, with Apple suing everyone over design, why change it when they know they can’t get used for it?

    • AforAppleAforAndoid

      why’re you trolling every Apple Article on an Apple Fan Blog? idiot, go troll some where else.

      • Why’re you trolling? It’s called an opinion, people tend to have them. In case you didn’t look, I’ve praised Apple as well. You fan boys need to grow the hell up and realize that some people actually do “think differently.”

      • AforAppleAforAndoid

        you’re a tardroid

      • I use iOS, Android, Windows and Linux. Grow up.

    • Out of all the phones I have seen other than the iPhone 4/4S, the Nokia Lumia is the most innovative and gorgeous looking “competition” out there.
      Sure the Samsung galaxy 3 looks pretty good but something about the candy coated rubberized plastic shell with the edge to edge screen just seems like it would be a fun phone to have.
      Back when Nokia first made this it was running Symbian belle/Meego.

      • I’ve toyed with the S3, and it’s by far my favorite phone right now. I don’t like the “candy-coated” shell though, I’d rather it was made of metal like the 4/4S and the Lumia. I definitely agree though, this is definitely the most gorgeous competitor out there.

  • Loopthree

    Silly comparison. The lumia design is MUCH more recent than the iphone 4/4S.
    The issue with the iPhone/iOS is that its stayed pretty much the same for sooooo long.

    • Why? If the 4 and 4S look virtually identical. The only noticiable physical difference is the volume buttons and silence switch are offset a bit between the two and the 4 has a little black divider bar by the headphone jack. Other than that, the two devices are exactly the same shape, size and color. That’s making the point with this article, that Nokia is not changing the overall appearance of their new WP8 phone.

      • Loopthree

        My point is that the windows phone is still a very recent design, so I wouldn’t expect it to have changed drastically yet.

        The iphone has been the same for ages and ages and ages and ages.

      • No it’s not a recent design. This phone existed way before Nokia made a deal with Microsoft

      • Loopthree

        Really? Personally, I don’t think that even the 710 and 800 designs are that similar.

      • the original iPhone then 3G followed by 3GS had very VERY similar designs. Apple changed it up with the 4 and 4S. While it wasn’t a drastic change, you would be an idiot if you could not tell the difference between a 3GS and a 4S.

        Let’s not act like the 4 and 4S is an old ass design when it’s just now hitting 2 years old.

      • smtp25

        IT IS an old ass design – 2 years in the tech world is for ever. We didn’t have 5″ screens 2 years ago did we? quadcpu

      • Impeach Obama

        it’s definitely an “old ass design”

      • well for an old ass design, they didn’t change it very much with the 5… stretched it a bit and did away with the glass on the back. oh, that’s right, I forgot, it’s Apple we are talking about, so it will be “revolutionary”

      • Impeach Obama

        apple isn’t know for innovating. they do it once and never change. they really can’t even update the stock icons on iOS? is that too much? on MacOS can they really not try a different scroll bar. blue and white stripes. i remember seeing that in the late 90s. i hope one year they will make drastic changes. well, thats if i buy another iphone. if wp8 and windows is successful, ill probably move that direction. i need change.

  • Gucciipad

    Nokia used to be top phone maker before apple came on board. Now there crumbling. Hopefully with this phone it will make them go back on top.

  • iPlay2

    Yes, I am waiting for wp8 Lumia, and I’m so happy that Nokia didn’t change the design. 🙂