Before the iPhone, Apple considered building…a car?

By , Aug 3, 2012

Apple’s high-profile patent trial with Samsung kicked off this week in a northern California courtroom. And in the 5 short days, it’s already yielded some pretty interesting information.

We’ve seen early prototype designs, of both the iPhone and the iPad, and have learned some other previously-secret stuff about the company. And today, we find out about the iCar…

We’ve heard before that Steve Jobs was interested, at one point, in having Apple build a car. He even reportedly met with German car-maker Volkswagen back in 2007 to discuss the project.

But this wasn’t just Jobs’ crazy idea, this was actually something tossed around by Apple brass at one point. AllThingsD has the report from Phil Schiller’s testimony in the trial this morning.

“The iPod, Schiller said, allowed Apple to move beyond being a successful but niche player in the computer market. This really changed everybody’s view of Apple both inside and outside the company,” Schiller said on Friday, resuming testimony that began toward the end of the day on Tuesday.

People suggested all kinds of things Apple could do, Schiller recalled: “Make a camera, make a car, crazy stuff.”

Even if the iCar never comes to fruition, it’s clear that Apple still has its sites set on the auto industry. Earlier this year, the company announced that it would be partnering with several car-makers to bring Siri compatibility to the open road.

iCar huh, what do you think?

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  • jose castro

    in 50 years lol

  • http://www.facebook.com/profile.php?id=100002639961322 リヤド アブドラ

    My grandkids can enjoy it,,,,, when they’re 60 years old !!!

  • http://twitter.com/Pitchy Pitchy

    not sure if I am ready for iAds on my navigation :p

  • Amadesa

    Omg…imagine a car made of aluminum and glass…

    • http://twitter.com/So_Apropos Austin Lear

      And they’re made of what exactly now?

      • ReanimationXP

        Never heard of a troll, eh?

  • @dongiuj

    With previous problems i’ve had with apple products plus the constant updates, i for one won’t be trusting them with my life nor my family’s life in a their car. Stick to computers and other gadgets.

    • macboy74

      Dam I wonder how you would feel about a car running android.

      • @dongiuj

        Exactly the same.

  • Anar M

    when is the jailbreak coming out for iCar???

    • http://twitter.com/HakariaNavi Dara

      I don’t think you want a jailbreak for iCar. Just imagine what would happend if while we driving and it accidentally Respring. O,o

      • http://twitter.com/franklylife Frank Anthony

        I can’t stop laughing on your comment..:))))))) LMFAO U’re so funny! That will be sucide if the Jailbroken iCar Respring on the road unknowingly. hahahaha))))

  • Anar M

    when is the jailbreak coming out for iCar

    • gethro joseph

      deep

    • http://www.facebook.com/profile.php?id=558812483 Gustavo Adolfo Mirabal

      You can place Suzuki parts into it then…

  • http://twitter.com/Mkhan1544 Muhammad Khan

    10/10 would drive

  • http://twitter.com/T1rell T1rell

    wouldnt wanna drive in a car made by apple since their products tend to shatter, if dropped frome extreme hight, lets say, for example your waistline

    • macboy74

      Dam I wonder how you would feel about a car running android.

  • http://twitter.com/thundiyils Jacob S

    Why not space shuttle? Huh lol

  • http://www.facebook.com/ashman18 Ashton Wilson

    The battery would be terrible

  • Geeks on Hugs

    Apple has beautiful designs and exacting standards. If they start treating their employees, competitors and others with decency and respect that I think it would be great. This includes a more active role in making sure conditions in their Chinese factories are humane.