Google’s Nexus 7 tablet is admittedly off to a surprising start, with demand crushing expectations as the pricier $249 16GB model has been out of stock over at the Google Play Store for a couple days now. While the Internet giant is ramping up production, an inaugural advert for the device was posted today at the official Google Nexus channel on YouTube.

Though Google’s advertising is becoming increasingly cheesy lately (and it’s always been this way, cynics might add), this particular commercial is clever on many levels, I think. But you be the judge – it’s included right after the break…

Titled “Camping”, the commercial plays heavily on the centuries old father-and-son theme. Just like Apple’s heartwarming FaceTime adverts (directed by a Hollywood film maker), Google’s Nexus 7 commercial depicts the young boy and his dad exploring the woods in their backyard with a little help from their Nexus 7 (never mind it has no cellular connectivity whatsoever).

That’s as powerful and moving as that scene from a FaceTime advert where a US soldier in Iraq is doing Facetime with his pregnant wife back in America.

The boy and his dad are seen using their Nexus 7 to search locations in Google Maps, find their way through the woods using a digital compass, get information on the web and finally read e-books, watch some movies and play games in their tent.

Here it is.

I don’t know, a father and son bonding – it doesn’t get any more powerful than that.

I like it a lot.


  • Again, Google is finally starting to take after Apple’s Ad ideas with the whole ‘people doing things with it’ thing. I like it!

    • why dont they create heir own style and angle for marketing and advertising to beat apple?

    • Emre SÜMENGEN

      Yeah, I agree. But, also agree with Joe Jonsen below…

      It’s good to see this quality in ads though, instead of calling users “sheeps”…

  • camping with a tablet tho… I know they’re in their own backyard but c’mon son. that ad is wack.

  • I hate to make Google a good person here, but technically they’re not in a forest. Thats why they have wifi.

  • Kok Hean

    Wi-Fi connectivity… Well played.

  • Dad never uses the device to take pictures of his son.

    Precious memories…

  • I actually like this commercial.

  • Dan

    Cute commercial, clever and heartwarming, I like it.

    • Harry Wong

      Hmmm I don’t know, it kind of say that you need a son, or a father, to enjoy a nexus 7. But heartwarming anyway

  • This commercial actually hit home. I teared up a little…but all in all, very good, very clever, and I’m sure this commercial will only help bolster sales.

  • You win this time Google

  • goofygreek

    This video makes me want to have a kid more than buying a nexus 7, lol. good one though.

    • Marius Wegmann

      Me to, but they are a lot more expensive then $250

      • goofygreek

        Yes, but a kid will last a lot longer than a tablet. 🙂

  • yes, we know that your nexus arrive today

  • Gorgonphone

    ipad is better and apples adds are better

    • ExRoot

      Your the only one do far that posted the usual ‘Apple is better’ comment. What did you think of the commercial? Give us 1 sentence with out the mention of Apple.

      • well its a fact that apple has the best marketing and ads and the ipad is the market leader.. so you being emotional about it has no effect on that reality at all.. I could change but for now apple is still better

      • Emre SÜMENGEN


    • maurid

      yea apple is da best company in da history of ever!!!!1!

      YOU BLIND IDIOT. How closed-minded can one be, to not even consider the possibility that Google can be just as good, if not even better, than Apple? There is no blinder man than he who refuses to see. How fool can you be? That attitude right here, folks, is textbook Apple fanboy-ism. No wonder they are mocked all over the world.

      • Emre SÜMENGEN

        Hey chill…

        One can choose what THEY love, and this is a place for people to express those choices… His comment is as normal as “I love this”…

        And, nothing (READ: NOTHING) gives you the right to call people names, let alone an idiot!

  • great commercial!
    I think I am gonna go now to buy nexus 7 and bond with my dad :p

  • a smit


  • woah the galaxy note III is already out??

    • android always flood the market with crappy devices back to back..

      • maurid

        It’s amazing how you are wrong in so many ways, but I’ll just let your fanatism show.

  • Well_Said

    How do u connect to a wifi in the bush?

    • he was in his back

    • Emre SÜMENGEN

      Depends on what bush you’re in 😛

  • ExRoot

    I like this commercial. I teared up. Softer than the usual tablet commercial.

    • yeah it was touching but did not in any way make me want to choose any android device over the

  • In my opinion kids under 18 are to dumb to understand what “The little prince” is about. Any way this add is quite good.

  • JR Renkenberger

    It’s an “ad”, not an “add”. The word “ad” is short for “advertisement”.

  • What Google nexus…thé father son bond what got me …

    • Emre SÜMENGEN


  • Mac_Guy

    1 month later….. Apple sues Google over Nexus 7 commercial being too similar

  • air naji

    Even an apple fan should own at least 1 android device.. This or OUYA lol.

    • Emre SÜMENGEN

      I’d get OUYA! 🙂