On the heels of several big name app updates today, Apple has pushed out a new version of its Apple Store application with a new “quick buy” feature and other enhancements.
The app’s new Express Checkout option is fairly similar to Amazon’s 1-click ordering. Once enabled, it will allow users to order products from Apple with a single tap. Awesome…
In version 2.2 of the Apple Store app, users will find the Express Checkout feature in the Account Settings menu. You’ll initially have to enter a credit card number and preferred method of shipping. But after that it’s smooth sailing.
With it enabled, users will see a “Buy Now” option next to products instead of the usual “Add to Cart” invitation. And once tapped, the user can order the product by typing in their Apple ID password, instead of having to go through multiple checkout screens.
The update also includes a handy new geolocation-based pickup feature (iPhone 4S only). Now when picking up an order from your local Apple Store, the app will alert store employees that you’re approaching their building and what items you’re coming to get. Cool.
While the Express Checkout feature makes us nervous (how’d we manage to spend $4,000 in a couple of taps?), we think that overall, the update really helps streamline the purchase process. Download the new Apple Store app from, where else, the App Store, for free.
Any thoughts on the new update?